Orbit Media Studios

DECEMBER 12, 2023

By Andy Crestodina I personally review the performance for every website we launch. We redesign around 40 websites per year. So I spend a lot of time in and out of GA4 accounts, measuring the impact of website redesign projects. Every website is different. Nothing should change on launch day but the website.

Analytics 70

Analytics Copywriting SEO PR 70

Hubspot Marketing

APRIL 23, 2020

you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. How Often Should You Redesign Your Website?

SEO 139

SEO Inbound Marketing Analytics Management 139

OnDemand CMO

AUGUST 24, 2023

Whenever a potential client approaches me with the statement, “We just need a new website,” or “We need a redesign,” I can’t help but cringe a little. Sure, your new website may be “pretty,” but… Is it resonating with the right audience? Why, you ask?

Transform 74

Transform eBook Entertainment Communications 74

Sachs Marketing Group

SEPTEMBER 18, 2023

There are several questions to ask when redesigning a website that will help you align the project with your business goals, enhance user experience, and ensure you get a return on investment. Ignoring these questions could result in a poorly executed redesign, costing both time and money.

Key Performance Indicator 52

Key Performance Indicator User-Generated SEO Management 52

Hubspot Marketing

APRIL 2, 2024

Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging. When you work on the same website, it often helps to take a step back and think through new approaches.

Fashion 98

Fashion Place Promotion Management 98

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Here are 12 common SEO pitfalls to avoid during a website platform migration. Map out technical and content requirements.

SEO 120

SEO Analytics New Technology eCommerce 120

CXL

DECEMBER 9, 2022

The easier your website is to use, the more people use it. Why intuitive design is important for websites? When is a website intuitive to use? How to design intuitive navigation and search People spend most of their time on other websites Be careful about redesigns Conclusion. How do you get in?

User-Generated 97

User-Generated Law Retail Analytics 97

Search Engine Land

FEBRUARY 15, 2024

You’re ready to hire SEO help – where should you start? This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. In this article: In-house or SEO agency: Which is right for your business? How to evaluate an SEO agency.

SEO 118

SEO Thought Leadership Education Management 118

Hubspot Marketing

APRIL 21, 2023

Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started.

Gen Z 130

Gen Z User-Generated Promotion Fashion 130

SMA Marketing

OCTOBER 12, 2023

Building a website is a detailed process that will take several weeks, if not months, to complete. While today’s platforms advertise simple websites you can launch in a day, business owners should not rush to publish. You have one less step to take if you already own your domain.

Energy 52

Energy Branding Advertising Advertisers 52

Orbit Media Studios

JANUARY 16, 2024

By Andy Crestodina It’s a website. You can put anything there. But should you? People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. It’s common to see websites that distract, confuse or worse. But homepage headers often fail at this.

PR 127

PR SEO Place Promotion 127

Tiecas

APRIL 23, 2024

Some of these challenges include: Limited pool of qualified prospects: The manufacturing niche often targets specialized buyers and decision-makers. Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers?

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Search Engine Land

FEBRUARY 16, 2023

This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. If you’re lucky, you have an SEO team within your company. This already puts you ahead of the competition in many cases. The earlier you take SEO into account the better for the whole business.

SEO 99

SEO PR Key Performance Indicator Communications 99

Hubspot Marketing

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. After all, it's hard to sit down and flip through fonts when you're still trying to figure out who your customers are (and where to find them). However you got here, you're not happy. The Right (and Wrong) Reasons to Rebrand.

Food 143

Food Branding Place Product 143

Neil Patel

SEPTEMBER 16, 2021

While you can leave the nitty-gritty to the SEO experts, the best practices I’ll talk about in this piece could help you communicate with your team, raise your brand image, and provide better services to your customers. Keep Your Code Clean. Today, I’m speaking to web developers.

SEO 140

SEO Communications Branding Customer 140

Hubspot Marketing

DECEMBER 28, 2022

So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents. Besides providing you with the authorization to begin projects, project charters help you sell your project’s viability to stakeholders. How to Write a Project Charter.

Management 112

Management Communications Product Marketing 112

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”.

Management 144

Management PR User-Generated Advertising 144

Sachs Marketing Group

AUGUST 5, 2023

Ensure they understand your business goals, offer responsive design, and provide post-launch support. Finally, compare price points to ensure value for your investment. The stakes are high – a poorly designed website can deter potential customers, harm your brand, and waste valuable resources.

Law 52

Law Price eCommerce Branding 52

Search Engine Land

OCTOBER 28, 2022

If you believe this tweet , it’s patience. Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. Thankfully, if you’re reading this, you do your research.” What is the greatest skill in SEO?

SEO 127

SEO PR Finance B2C 127

Search Engine Land

MARCH 24, 2023

Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over the years, they should never be needed. Sites small [and] large should always have a clear navigational structure.” Links and website usability still matter. Often, something like this, [sic!]

SEO 98

SEO Management Product Place 98

Hubspot Marketing

MARCH 3, 2023

Looking for a way to supercharge your marketing campaigns and boost conversions? CRO tests involve adding, re-arranging, and redesigning elements on your website. They can focus on optimizing the copy, design, or placement of your CTAs, or the length of your headlines, among other elements.

User-Generated 97

User-Generated Analytics Place Product 97

Search Engine Land

AUGUST 1, 2023

Additionally, I’ll cover how to assist other non-SEO marketing teams in achieving their website goals without compromising organic KPIs. Your initial discovery meetings with different stakeholders and teams are a great opportunity to: Establish any existing processes.

SEO 87

SEO Key Performance Indicator Transform Education 87

Hubspot Marketing

JUNE 30, 2023

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. But while big projects can have big payoffs, you don't have all the time in the world to execute them. client call.

eBook 97

eBook PR Whitepaper Place 97

SMA Marketing

MARCH 21, 2024

Whether you’re looking to refresh your website or launch a new business site, your chosen website platform is important. Website builder platforms have greatly improved. Learn more about what to look for when choosing the best website platform for your business below.

User-Generated 52

User-Generated Analytics SEO Price 52

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. But, you can’t build a website without making some concrete design decisions. If you look to famous brands for guidance you’ll see conflicting answers at almost every turn. Be bold with your typography and graphic design elements.

Whitepaper 87

Whitepaper eBook Fashion User-Generated 87

Martech

MARCH 31, 2022

You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Was it your bathrobe? Processing.Please wait.

Transform 108

Transform CMO Whitepaper Marketing 108

Neil Patel

JANUARY 3, 2023

Search Engine Optimization (SEO) is an ever-present concern for website owners and marketers. After all, how can you really give your site a chance if it’s not even ranking amongst its competitors? So, what is good SEO taxonomy and how can its implementation help your website rank better?

SEO 85

SEO Shoppers Customer Journey Product 85

Hubspot Marketing

APRIL 23, 2018

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.

SEO 140

SEO User-Generated Price Analytics 140

Marketing Insider Group

FEBRUARY 27, 2023

Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

Thought Leadership 98

Thought Leadership Marketing Marketers Marketing Strategy 98

Adobe Experience Cloud Blog

JUNE 15, 2018

Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Fortunately, it is easy to make your website more user-friendly. Listen to Your Users.

Thought Leadership 134

Thought Leadership Entertainment eCommerce Place 134

Exposure Ninja

APRIL 5, 2022

Building a website from scratch is expensive. Pick the wrong web design agency to build or rebuild your website, and the end result could be spiralling costs and no return on investment, rather than an increase in traffic or conversions. Why Should You Listen to Us? Websites should be built with purpose.

eBook 52

eBook eCommerce User-Generated Target Market 52

CXL

FEBRUARY 3, 2022

And when it comes to people, you need buy-in from all over the organization. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Your customers want different things.

Customer Journey 96

Customer Journey User-Generated Marketing Marketers 96

Search Engine Land

MARCH 23, 2023

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). To address the complexity of the current digital landscape, we developed GA4, incorporating features like a novel event structure and redesigned user journeys.

Analytics 96

Analytics Advertising Advertisers Product 96

Hubspot Marketing

MAY 30, 2022

To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks. Complete with templates, these suggestions will have you making strides in no time. You can download a kit of Excel templates in one fell swoop.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Neil Patel

AUGUST 22, 2020

If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. Your rankings drop. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake.

SEO 145

SEO Digital Marketing Customer Marketing 145

Search Engine Land

SEPTEMBER 7, 2023

If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it. The left-hand column contains the Account Settings, where you can share access, remove users, delete your account, etc.

Analytics 141

Analytics User-Generated eCommerce Advertising 141

Neil Patel

MARCH 12, 2021

However, if you think creating an app is an easy way to get rich, you are setting yourself up for failure. Luckily, there are tons of resources to get you started—including this guide. Below, I’ll walk you through how to build out your app idea and then share five resources to help you launch your app.

Price 144

Price Retail Food Market Research 144