Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. Today, 66% of businesses are already using or plan to use AI for sustainability, and 42% agree they plan to use AI in the future. 26% of marketers within the United States agree that using AI and machine learning has helped them optimize their content for a better ROI.

Content Marketing 96

Content Marketing Marketing Marketers Analytics 96

Hubspot Marketing

OCTOBER 31, 2023

If it’s their first day, they won’t know exactly how to get the job done. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs.

User-Generated 113

User-Generated Education Market Research Customer 113

Hubspot Marketing

OCTOBER 2, 2023

If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. How can I use it?” I especially appreciated that ChatGPT included headlines with its ideas and suggested how to approach the topic. Is it accurate?

Food 107

Food User-Generated Health Place 107

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. The larger the list size, the greater the number of segments.

Analytics 111

Analytics Key Performance Indicator Email Marketing Place 111

Search Engine Land

JANUARY 10, 2024

This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results. Gain insight into potential strategic moves, new products, markets, audiences and pivots. How well do you know your audience?

SEO 138

SEO PR Customer Journey Health 138

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. How will AI streamline your operations?

Transform 117

Transform Analytics CMO CRM 117

Search Engine Land

SEPTEMBER 15, 2023

Preliminary steps: Ask the client the right questions Some clients come to the table operating from info collected in word-of-mouth interactions, social media posts, and headlines rather than a detailed understanding of what AI is and how it works. Creating and experimenting with prompts. Evaluating the quality of generated responses.

Management 138

Management SEO Key Performance Indicator User-Generated 138

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Here is why and how to do it. In today’s digital-first era, marketing technologies form the backbone of nearly all marketing operations.

CRM 109

CRM New Technology Marketing Marketers 109

Hubspot Marketing

FEBRUARY 28, 2024

Learning how to apologize professionally for different scenarios is a skill that everyone should hone. I also created my own apology email template to compare. The recipient of your apology email deserves an explanation of why or how an error was made. Apologizing professionally for a mistake you made at work?

Shipping 89

Shipping Communications Customer Email Marketing 89

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes?

Transform 112

Transform Marketing Plan Communications Analytics 112

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention.

Social Media Marketing 88

Social Media Marketing Communications User-Generated Management 88

Martech

JULY 18, 2023

I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. This site is a digital marketing tool that needs to produce results. I’m talking about pre-design planning and mapping based on user needs and your business goals.

Key Performance Indicator 98

Key Performance Indicator User-Generated Digital Marketing Marketing Automation Platform 98

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Speaks to your target audiences.

Personalized Marketing 137

Personalized Marketing Marketing Marketers Energy 137

Hubspot Marketing

JUNE 5, 2023

Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. How HubSpotters Are Enhancing Their Content with AI 1.

Marketing Plan 120

Marketing Plan SEO Management Product 120

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. It creates trust between the brand and their customers.

Customer 268

Customer Thought Leadership Communications Branding 268

Search Engine Land

MARCH 21, 2024

The end product is clear answers on the client’s audience, marketplace, competitors, marketing strategy and history, unique differentiators and success metrics. Competition and positioning Who are your main market competitors that court the same audience as you do? How do you position yourself as distinct within your industry?

SEO 102

SEO Education Communications Digital Marketing 102

Hubspot Marketing

MAY 8, 2023

In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO. In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO.

SEO 122

SEO User-Generated Copywriting Health 122

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? And how can you create one that drives successful outcomes for your business?

Marketing Plan 79

Marketing Plan Key Performance Indicator Marketing Marketers 79

Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience.

Transform 104

Transform Customer Management Communications 104

Hootsuite

SEPTEMBER 6, 2023

You’ve got the skills , you’ve created a kickass resume and portfolio , you’ve scheduled an interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media? You got this! Time to brag!

Management 103

Management Social Media Marketing Communications Analytics 103

Neil Patel

OCTOBER 21, 2021

Perhaps you have a yearly marketing plan that provides an overview of the year. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. It’s not enough to create a plan.

Key Performance Indicator 132

Key Performance Indicator Advertising Advertisers Customer Acquisition 132

Search Engine Land

APRIL 19, 2024

Outline expectations during the sales process Setting expectations at the beginning of a client engagement or project is crucial for success. Giving the client an idea of how your team operates will help you both decide if the relationship is a good fit. Be clear about how your team operates generally while you’re still negotiating.

Management 106

Management CRM Communications Advertising 106

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 90

Price Market Segmentation SEO Market Research 90

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. You may have heard of it (in reality, who hasn’t?) , but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant. Key term here is: help) 2.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. But what tool is best for you and the content you need to create? But what tool is best for you and the content you need to create? What is AI Copywriting? Hypotenuse.AI

Copywriting 123

Copywriting User-Generated Influencer Marketing Marketing 123

Hubspot Marketing

DECEMBER 28, 2022

This document will also help get your entire team on board with your plans and deadlines. The Benefits of Creating Project Charters. How to Write a Project Charter. Mistakes to Avoid When Creating a Project Charter. The Benefits of Creating Project Charters. How to Write a Project Charter.

Management 111

Management Communications Product Marketing 111

Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. For example, I gave it a prompt to brainstorm ideas for a blog post about how to set up an e-commerce shop. You can also use AI Content Writer to generate outlines, headlines, and content ideas in a pinch.

Price 100

Price User-Generated Marketing Marketers 100

Rock Content

AUGUST 14, 2023

Whether you’re a content manager, SEO expert, or even a growth hacker, you likely need to craft content outlines from time to time (or often) in your marketing routine. Your content marketing team might have reached a level of maturity where creation processes are well-defined and functional. We certainly have.

Transform 81

Transform Marketing Ethics SEO User-Generated 81

Neil Patel

MARCH 12, 2021

However, if you think creating an app is an easy way to get rich, you are setting yourself up for failure. Below, I’ll walk you through how to build out your app idea and then share five resources to help you launch your app. How to Build Out Your App Idea. Build an App Step 1: Do Market Research.

Price 144

Price Retail Food Market Research 144

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If they had more time, they’d spend it responding to customers and planning strategic initiatives.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Hubspot Marketing

AUGUST 14, 2020

The business plan is an undeniably critical component to getting any company off the ground. It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. But … what exactly is a business plan? What is a Business Plan?

Finance 144

Finance Market Trends Market Research Marketing Plan 144

Search Engine Land

APRIL 9, 2024

AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Watch the evolution of the prompts below to see how each improves to get closer to platform-ready ad copy.

User-Generated 112

User-Generated Copywriting Advertising Advertisers 112

Martech

AUGUST 31, 2023

Marketing has always been about people. But we seem to have forgotten that there’s another critical group of people — our marketing team. Why are marketing teams seemingly an afterthought? In reality, your marketing team is the biggest predictor of your success. It’s time we turn our marketing inside out.

Marketing 128

Marketing Marketers Communications Performance Marketing 128

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Management 121

Management Communications Marketing Marketers 121

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents.

Email Marketing 115

Email Marketing Retail Communications Digital Marketing 115

Buffer Marketing

JANUARY 11, 2024

Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. Anything that people are doing with AI isn’t so much AI- created as it is AI- assisted.  As a writer, the fear of tools like ChatGPT is entirely understandable.

Copywriting 95

Copywriting Education Price Communications 95

Search Engine Land

AUGUST 23, 2023

Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers. Today, the paramount question isn’t about quantity but rather the quality and impact of the content.

PR 94

PR User-Generated Customer Journey Marketing Plan 94