Jeff Bullas

MARCH 1, 2023

AI is a rapidly growing field with the capability to automate and optimize a wide range of tasks and blow up the status quo; which will lead to significant improvements in efficiency, accuracy, and cost savings. This technology can be used to develop new products and services, improve existing ones, and create entirely new industries.

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Jeff Bullas

JANUARY 17, 2023

In another survey, 70% of consumers say that how well a brand understands their individual needs impacts their loyalty. What is website personalization? Before we get into the details, let’s clarify what website personalization is. It’s clear that consumers want personalized experiences. But that’s a big (expensive) mistake!

eCommerce 239

eCommerce Shipping Email Marketing Education 239

Search Engine Land

MARCH 5, 2024

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. Lab data is collected in a controlled test environment.

User-Generated 112

User-Generated Analytics SEO 112

Search Engine Land

APRIL 23, 2024

After that, how you can improve prompts to get even better answers from me. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Assess the impact: Determine the extent of the decline in your website’s visibility and rankings.

SEO 92

SEO User-Generated Health Analytics 92

Search Engine Land

MAY 16, 2024

When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence. A site migration refers to the process of making major changes involving a website. Whatever your website migration goals, document them and the steps needed to make them a reality.

SEO 97

SEO Analytics Management Health 97

Search Engine Land

DECEMBER 1, 2023

Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. This is especially useful for an e-commerce website.

SEO 130

SEO PR eCommerce Analytics 130

Search Engine Land

APRIL 19, 2024

Page load speed, among other Core Web Vitals , is a known Google organic ranking factor. While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The tool was particularly helpful if you have a large site with thousands of pages to analyze. The data is also not easily downloadable to a CSV for monitoring.

Analytics 103

Analytics SEO Customer Management 103

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. So, what is your website UX like? The Evolution of Website UX Technology has been sprinting forward like it’s trying to win an Olympic gold.

Transform 84

Transform SEO Analytics Customer 84

Rock Content

MAY 25, 2024

However, if you want to create digital content and leverage it to your own benefit, some technical know-how can help you make better plans and provide a better user experience. What Is a Content Delivery Network (CDN), and How Does It Work? This distribution helps reduce latency and speed up network responses for end users worldwide.

Communications 69

Communications Price Place Management 69

Search Engine Land

DECEMBER 13, 2023

Optimizing page speed for enterprise-level websites is challenging. Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget. You can use BuiltWith to analyze a website’s tech stack. That’s a different story.

Marketing Automation Platform 104

Marketing Automation Platform Energy SEO Analytics 104

Search Engine Land

MAY 24, 2024

There are many ways that search engines can discover websites, such as with sitemaps. There are more important things for websites nowadays, and over-focusing on links will often result in you wasting your time doing things that don’t make your website better overall.” Opinions vary.

SEO 120

SEO User-Generated Education Communications 120

Hubspot Marketing

JANUARY 17, 2023

Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Not only are slow loading speeds a nuisance for you and your visitors, but they can also cost you significantly when it comes to SEO. Without CSS, websites would be walls of plain text.

Management 144

Management SEO Place 144

Search Engine Land

FEBRUARY 28, 2024

Learn how to balance SEO with other efforts to build brand loyalty and meaningful customer relationships. Dig deeper: SEO and UX: Finding the strategic balance for optimal outcomes SEO best practices that improve the user experience 1. Websites with shoddy user interfaces might fail to retain visitors’ attention.

SEO 113

SEO Customer Journey Marketing Strategy Digital Marketing 113

Marketing Insider Group

APRIL 2, 2024

Imagine your website is a sleek, high-performance sports car. Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? Today, we’re sharing the only technical SEO checklist you’ll ever need, designed to guide your website to optimal visibility and performance.

SEO 64

SEO Health Analytics Product 64

Search Engine Land

AUGUST 10, 2023

A well-optimized website attracts more traffic, and a positive customer experience ensures that the traffic converts into loyal customers. The following tactics improve your search engine rankings and enhance the customer experience. ” This helps your customers and improves your visibility on search engines.

SEO 95

SEO Customer Journey User-Generated eCommerce 95

Search Engine Land

FEBRUARY 20, 2024

The three Core Web Vitals metrics each measure a different aspect of the experience users have on your website. The three Core Web Vitals metrics each measure a different aspect of the experience users have on your website. INP assesses how quickly your website responds to user interactions.

SEO 123

SEO Analytics 123

Martech

APRIL 16, 2024

Open the report What you’ll learn What is real-time marketing and how does it use real-time data? What is real-time marketing and how does it use real-time data? When a customer changes their seat or flight on the airline’s app or website, they expect it to show up in their experience right away. Milliseconds? Even faster?

Customer Journey 109

Customer Journey Marketing Marketers Customer 109

Hubspot Marketing

FEBRUARY 29, 2024

million ecommerce websites around the world. The home goods industry is certainly a crowded space, so I know how important it is to get my site’s technical SEO right if I want a chance at showing up in search results to get in front of shoppers. Below, I’ll also walk through some examples of websites that get technical SEO right.

eCommerce 91

eCommerce SEO Shoppers Shipping 91

Sachs Marketing Group

APRIL 25, 2024

Web design significantly influences SEO by affecting how easily users interact with a site. A website is the front door to any business, making its design and discoverability essential. Though targeting different facets of a website’s success, SEO and web design are deeply interconnected.

SEO 52

SEO Transform Digital Marketing Health 52

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Here are 12 common SEO pitfalls to avoid during a website platform migration. Map out technical and content requirements.

SEO 120

SEO New Technology Analytics eCommerce 120

Search Engine Land

OCTOBER 10, 2022

A fast website is a crucial part of improving your SEO rank ; however, guides will oftentimes give generalized statements of optimization and what it can do for your website, or go in-depth into more technical aspects that might overwhelm some users. WordPress websites and optimization. Test your site speed often.

SEO 105

SEO User-Generated Education Price 105

Search Engine Land

MAY 6, 2024

Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign. Unintentional website performance changes ( Core Web Vitals and page speed). A website redesign is a great time to clean house.

SEO 126

SEO Analytics Communications Management 126

Neil Patel

JANUARY 7, 2022

SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. That’s why improving your website performance is crucial. What Is Website Performance?

Customer loyalty 130

Customer loyalty SEO eCommerce Digital Marketing 130

Neil Patel

FEBRUARY 3, 2023

Search is like the front door to your website. How Has The Search Landscape Changed? Google ran more than 700,000 experiments to get thousands of improvements on Search back in 2021. Winners and losers were based on the following major items: Backlink presence: Success with garnering natural links from other websites.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Sachs Marketing Group

JANUARY 3, 2024

The timeframe depends on website age, content quality, keyword competition, and SEO strategies. It’s not a one-size-fits-all scenario – each website’s journey to the top of Google’s rankings is unique. How long does it take to rank on Google? This article explores how long it takes to rank on Google.

SEO 98

SEO User-Generated Transform Digital Marketing 98

Hubspot Marketing

MAY 29, 2024

Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. How I Tested the Best AI Graphic Design Tools AI Tools for Graphic Design The Bottom Line on AI Tools for Graphic Design Why use AI for graphic design?

User-Generated 101

User-Generated Price Finance Copywriting 101

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Assess the impact on your site The first step is determining how the latest update has affected your site. Here are some of the best places to start your investigation.

SEO 122

SEO Communications Place Analytics 122

Hubspot Marketing

MAY 8, 2023

Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO. How Marketers Use AI What is AI SEO? So, what do these statistics tell us?

SEO 126

SEO User-Generated Copywriting Health 126

Search Engine Land

MAY 13, 2024

We rarely stop to think about the lightning speed of modern information access. Think of a simplified world where websites are replaced by books, and answers are found by a team of 1 million dedicated workers. The inner workings of a knowledge graph : How does a search engine populate and use information from the knowledge graph?

Gen Z 115

Gen Z Transform SEO Millennials 115

Hubspot Marketing

SEPTEMBER 22, 2022

In practice, however, this means more than having great content — it means taking steps to improve SEO performance so that search engine algorithms will be more likely to return your page as a top result. 30 Tips to Help Improve Your SEO. 30 Tips to Help Improve Your SEO. Improve page speed. Improve page speed.

SEO 131

SEO Management Place Analytics 131

Search Engine Land

JUNE 23, 2023

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. Why should you manage crawl depth?

Management 102

Management SEO Search Marketers Marketing 102

Hubspot Marketing

OCTOBER 12, 2022

Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. But how can you be sure that your website is mobile friendly? Then we’ll take a look at what it means to be mobile friendly and how it can impact your SEO. These include technical factors such as: Site speed.

SEO 133

SEO Place Marketing Marketers 133

Sachs Marketing Group

SEPTEMBER 4, 2023

Some of the most important SEO tips for ecommerce sites include providing a secure shopping environment, optimizing product pages, using structured data, and improving website speed. These strategies not only help to rank higher in search results but also improve the user experience.

eCommerce 97

eCommerce SEO Shoppers Price 97

Neil Patel

MARCH 20, 2023

Customers are demanding faster websites, especially on mobile. A slow page speed will cost you traffic and sales conversions. The good news is that improving your page load speed isn’t rocket science. I looked at 20 product pages from big-name e-commerce brands to see how they rate in terms of page speed.

Shoppers 77

Shoppers Retail Branding SEO 77

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily. and understanding how these elements form grammatically correct sentences.

Transform 133

Transform SEO User-Generated Whitepaper 133

Search Engine Land

APRIL 16, 2024

Open the report What you’ll learn What is real-time marketing and how does it use real-time data? What is real-time marketing and how does it use real-time data? When a customer changes their seat or flight on the airline’s app or website, they expect it to show up in their experience right away. Milliseconds? Even faster?

Customer Journey 82

Customer Journey Marketing Marketers Customer 82

Hubspot Marketing

OCTOBER 18, 2023

SEO Report Template How to Create an SEO Report SEO Report Best Practices What is an SEO report? An SEO report shows how well your content and your web pages are performing in search engines and how prospective customers might be engaging with your content. Now you know what SEO is, but how can you tell you’re doing it right?

SEO 105

SEO Advertising Advertisers User-Generated 105