Hubspot Marketing

MAY 13, 2024

These are just a few of the six paradoxes Jasper's Head of Enterprise Marketing and Communications, Samyutha Reddy , recently posted on her LinkedIn: I'm willing to bet her thoughts resonate with plenty of marketers. Why is this year so challenging for marketers? But not too much AI … and in the right ways." Something else?

Marketing 80

Marketing Marketers B2C Communications 80

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? With influencer marketing, you typically lightly touch consumers through a brand mention. What’s the value of a brand community?

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 108

Social Media Marketing Key Performance Indicator Influencer Marketing Management 108

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Understanding its functionality is vital to social SEO success.

SEO 108

SEO Gen Z User-Generated Entertainment 108

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. These challenges have profoundly impacted media planning and buying.

Transform 112

Transform Advertising Advertisers Law 112

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 110

Whitepaper Analytics User-Generated Key Performance Indicator 110

Hubspot Marketing

MAY 1, 2024

The letters of SMART stand for: Specific Measurable Attainable Relevant Time-Bound Let’s examine each letter so that you understand how to structure your goals for maximum achievement. There are over 2,000 languages worldwide, but only one or two will be relevant to your job market. To be honest, it was overwhelming.

Management 110

Management Promotion Thought Leadership Education 110

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. Other brands will find success while you watch. You can be the world’s greatest strategist, developing plans and metrics to measure. In other words, focusing more on just one or the other can spell disaster.

Marketing Strategy 87

Marketing Strategy Content Marketing Key Performance Indicator Analytics 87

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Prompt: What is data-driven, targeted marketing? I am trained with MarTech content. Understood?

Analytics 107

Analytics Email Marketing User-Generated Marketing 107

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s where metrics come in. tangleteezer ?

Branding 108

Branding Transform Health Analytics 108

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Rock Content

APRIL 8, 2024

While the basic idea behind local SEO isn’t difficult to understand, finding success in this critical marketing tool can be tricky. This guide will help you better understand how to develop winning strategies for regional success with effective SEO practices. These statistics show the importance of local SEO.

SEO 88

SEO Place Promotion Marketing Strategy 88

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. and internal (employees, vendors, partners, etc.) and internal (employees, vendors, partners, etc.)

Management 145

Management User-Generated Analytics Branding 145

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Yet, as paid media (i.e., Yet, as paid media (i.e.,

Price 127

Price Advertising Advertisers Digital Marketing 127

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. Retail and social: Why should you care? As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels.

Retail 100

Retail Branding User-Generated SEO 100

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list.

User-Generated 125

User-Generated Performance Marketing Advertising Advertisers 125

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Direct Mail 115

Direct Mail Finance Marketing Marketers 115

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Thought Leadership 112

Thought Leadership Place CMO B2C 112

Businesses Grow

SEPTEMBER 25, 2023

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. ” Marketing used to be about planning, executing, and measuring. Meme marketing is fast, furious, and here to stay. Meme marketing is fast, furious, and here to stay. How did they do that?

Gen Z 127

Gen Z Transform Marketing Marketers 127

Businesses Grow

APRIL 22, 2024

Fun fact: The best-selling book I’ve ever published isn’t KNOWN or Marketing Rebellion. It’s a little book I wrote in 2014 called Social Media Explained. I published a second edition of this bestselling book in 2018, so it was time for another refresh through a new edition. So I was determined. And so I began.

Social Media Marketing 67

Social Media Marketing Education Branding Marketing 67

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 125

Influencer Marketing Whitepaper User-Generated Marketing 125

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. This includes email newsletters and other promotional emails, video streaming services and social media.

Marketing Plan 119

Marketing Plan Retail Education Advertising 119

Rock Content

MARCH 19, 2024

Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences. The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Many actually prefer creator-driven content to the alternatives.

Key Performance Indicator 82

Key Performance Indicator Marketing Marketers Succession Management 82

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem.

Price 133

Price User-Generated Education eBook 133

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Customer loyalty 88

Customer loyalty Marketing Marketers CMO 88

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. I am trained with MarTech content.

Key Performance Indicator 97

Key Performance Indicator Personalized Marketing Social Media Marketing Product 97

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 105

Influencer Marketing Transform Marketing Marketers 105

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media Marketing 52

Social Media Marketing Communications User-Generated Management 52

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty. Tailor your strategy accordingly.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Social media could be the future of e-commerce.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts.

Direct Mail 91

Direct Mail Marketing Marketers Transform 91

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 101

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 101

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

Transform 112

Transform Manufacturing Fashion Promotion 112