Digital Marketer

APRIL 4, 2024

Did you know there are about 200 Facebook Ad metrics? But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Paid ads are like an investment.

Price 97

Price Advertising Advertisers Key Performance Indicator 97

Search Engine Land

MARCH 16, 2023

Are you running ecommerce ads on Facebook? This innovative advertising technology integrates proven best practices with machine learning to optimize ad delivery. Advantage+ shopping campaigns: The lowdown Advantage+ shopping campaigns use automation to streamline and optimize ad delivery.

eCommerce 96

eCommerce Advertising Advertisers User-Generated 96

Hubspot Marketing

AUGUST 1, 2022

Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. This includes everything from ads and crowdfunding to market research and ambassador programs.

eCommerce 136

eCommerce Fashion Retail Health 136

Search Engine Land

MAY 9, 2024

In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). How the right strategy and different processes can defend your brand from potential threats. Who you do it for.

Management 112

Management User-Generated eCommerce Affiliate Marketing 112

Calvyn Lee Blog

OCTOBER 8, 2022

Let me share with you how you can optimize your store to increase traffic, retention, and monthly profits! However, it’s not that easy to do so, especially since there isn’t a globally accepted “right way” of building an eCommerce business, and every online guru/coach tells you something different when you ask for help.

Shipping 130

Shipping eCommerce Logistics User-Generated 130

Many Chat

NOVEMBER 21, 2022

How would you like to turn $5,000 ad spend into a whopping $127,380 in revenue for your coaching program? To generate quality leads, Jen runs a five-day challenge called Scale on Shopify Bootcamp each quarter as a conversion tool to generate more enrollments for her high-ticket program, SOS eCommerce Academy. Here’s how.

eCommerce 98

eCommerce Promotion Advertising Advertisers 98

Search Engine Land

DECEMBER 12, 2023

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. When you can only spend a few thousand dollars on ads monthly to generate profitable leads, it can feel like your back is against the wall. Most accounts start and stick with modest budgets.

Non-Profit 127

Non-Profit eCommerce CRM User-Generated 127

Customers.ai

FEBRUARY 7, 2024

Jumping into the ad scene is like entering a party where everyone’s talking at once. That’s where our lineup of the coolest, most savvy ad pros comes into play. Want to navigate the ad world like a pro? You’ve gotta know who to listen to. See Who Is On Your Site Right Now!

Transform 103

Transform eCommerce Non-Profit Advertising 103

Search Engine Land

SEPTEMBER 25, 2023

Even more off-base, “We’d like to spend {x} on Google, {y} on Facebook, and {z} on LinkedIn.” good analytics folks will be able to crunch numbers and tell you how much you can spend and stay within that goal – no matter which channel you spend it on. Ready to change the way you measure your campaigns? What they should analyze instead.

CRM 121

CRM eCommerce B2C Analytics 121

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting.

Digital Trends 135

Digital Trends Advertising Advertisers Energy 135

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Hubspot Marketing

DECEMBER 8, 2023

How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? Google pay-per-click ads have the biggest ROI at 200%.

Gen Z 108

Gen Z User-Generated eCommerce Finance 108

Hubspot Marketing

DECEMBER 11, 2023

Google Ads Certification If you’re looking for the most comprehensive and credible way to learn PPC, you’ll want to get a Google Ads Certification. billion searches per day , so it makes sense to get direct insight from the platform as you’re learning how to get in front of those billions of searchers. Google processes 8.5

Price 94

Price Advertising Advertisers eCommerce 94

Search Engine Land

SEPTEMBER 12, 2023

Performance Max in Google Ads is the culmination of everything that makes the world’s largest search engine special. Rather than placing ads in specific inventory types – like search results or product listings – Performance Max allows advertisers to upload all types of assets and access all of Google’s ad placements from one campaign.

eCommerce 138

eCommerce Retail User-Generated Pharmaceutical 138

AWeber

AUGUST 31, 2022

For the month of September, AWeber is running its Sell Something Challenge. So read on and learn how to empower yourself with the knowledge that can change your future! Well, other than the obvious — you get to make a little money — there are a few other benefits to knowing how to sell things online. You can do it! Want to join?

eCommerce 116

eCommerce eBook Price Promotion 116

Customers.ai

FEBRUARY 8, 2024

Ecommerce stores lose an eye-popping $18 billion a year to cart abandonment. When you consider that, it’s not a mystery that every savvy ecommerce marketer around is obsessed with cart abandonment recovery. There’s no way around it: if you’re not running abandoned cart flows, you’re leaving (potentially a lot of) money on the table.

Shoppers 110

Shoppers eCommerce Outbound Marketing Shipping 110

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Many Chat

APRIL 17, 2023

Let’s explore how you can leverage Instagram for eCommerce and pair your existing efforts with Manychat’s Instagram Automation to build your first sales funnel. Let’s explore how you can leverage Instagram for eCommerce and pair your existing efforts with Manychat’s Instagram Automation to build your first sales funnel.

eCommerce 98

eCommerce Promotion Branding User-Generated 98

Sachs Marketing Group

DECEMBER 22, 2023

Understanding how to advertise your business online with PPC (Pay-Per-Click) ads can help you outperform your competition. PPC advertising allows you to display ads on various digital platforms, paying only when a user clicks on your ad. What are PPC Ads? What are PPC Ads?

Advertising 98

Advertising Advertisers Key Performance Indicator User-Generated 98

Hubspot Marketing

JANUARY 10, 2024

When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. The video gave an overview of the concept, then went in-depth about how that looks on Facebook with vibrant examples, really helping a visual learner like me.

User-Generated 107

User-Generated Advertising Advertisers Product 107

Hubspot Marketing

NOVEMBER 27, 2023

Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results. Think about how AI tools are trained: They use machine learning to analyze the top-performing campaigns across email, social media, and search results. Or do they?

Product 96

Product User-Generated eCommerce Marketing 96

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Sure, Facebook Marketplace may have started as an online garage sale. These days, it’s an ecommerce powerhouse. Businesses can tap into advanced personalization, create mobile-friendly listings, and build ad campaigns.

Shoppers 145

Shoppers Retail Price eCommerce 145

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? Not running tests long enough to get sufficient data. Something that goes along the lines of: “By adding urgency to my ecommerce ad copy, we anticipate CTR to increase by four percentage points”.

Customer Journey 103

Customer Journey PR Marketing Marketers 103

Hootsuite

DECEMBER 14, 2020

Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. Learn how to link your Facebook page to Instagram and the benefits you’ll unlock by connecting your accounts.

Non-Profit 143

Non-Profit eCommerce Social Media Marketing Management 143

Search Engine Land

APRIL 19, 2023

Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. Considerations when setting your Facebook and Instagram advertising budget When we talk about ad budgets, several elements come into play.

Advertising 100

Advertising Advertisers eCommerce User-Generated 100

Customers.ai

MARCH 27, 2024

Without further ado, let’s run through the greatest hits over the last few months! Supercharge your Meta Ads with Restore Customer Journey Tracking Klaviyo Revenue Tracking Email Deliverability Scoring Direct Integration with Sendlane Direct Integration with HighLevel See Who Is On Your Site Right Now!

Customer Journey 60

Customer Journey Outbound Marketing eCommerce User-Generated 60

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Search Engine Land

MARCH 20, 2024

Ad copy and assets Some businesses are excellent at delivering the same ad content to all their paid marketing channels. They usually have a dedicated creative team or agency creating their ads. Instead, they distribute images and buzzword-filled phrases and expect their marketing staff to take and run them.

Marketing 101

Marketing Marketers eCommerce SEO 101

Neil Patel

AUGUST 16, 2021

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. My theory behind running TV ads.

eCommerce 145

eCommerce Branding Advertising Advertisers 145

Customers.ai

NOVEMBER 7, 2023

With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently than ever before. Fear not though.

Outbound Marketing 122

Outbound Marketing Advertising Advertisers User-Generated 122

Sachs Marketing Group

JANUARY 8, 2024

Social media advertising offers greater control, advanced targeting options, and the performance tracking needed to measure how your ads are helping your business. What Are Social Media Ads? Social media ads are targeted promotional content on platforms like Facebook, Instagram, and X (formerly known as Twitter).

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Many Chat

APRIL 20, 2022

Perhaps seeing how other companies are using automation will spark some inspiration for yours! We’ve always got eyes on who’s using automation and how they’re using it. The company, run by Álvaro Jirón, has used Instagram and Facebook for nearly three years to find new customers and engage with current ones.

Shoppers 98

Shoppers eCommerce Retail Real Estate 98

Hootsuite

SEPTEMBER 7, 2022

Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below! Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. What is a Black Friday eCommerce strategy? 11 Black Friday eCommerce tactics you should try.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? And with the platform’s ongoing roll-out of fresh ecommerce features, it’s easier than ever for followers to buy from you directly. In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products.

Shoppers 124

Shoppers Customer eCommerce User-Generated 124

Many Chat

DECEMBER 6, 2022

Here’s how Manychat Agency Partner and Educator Swayam Dhawan uses Recurring Notifications (RNs) and Manychat to his double holiday sales with a tiny advertising budget. He started his eCommerce journey with just one store and has since expanded to multiple stores. The challenge.

eCommerce 98

eCommerce User-Generated Education Communications 98

Many Chat

DECEMBER 6, 2022

Here’s how Manychat Agency Partner and Educator Swayam Dhawan uses Recurring Notifications (RNs) and Manychat to his double holiday sales with a tiny advertising budget. He started his eCommerce journey with just one store and has since expanded to multiple stores. The challenge.

eCommerce 98

eCommerce User-Generated Education Communications 98

Hubspot Marketing

OCTOBER 14, 2020

I was only 12 years old when Facebook became available for anyone with a valid email address. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. Be active in Facebook groups.

Promotion 139

Promotion eCommerce Social Media Marketing Management 139