Customers.ai

FEBRUARY 7, 2024

Jumping into the ad scene is like entering a party where everyone’s talking at once. That’s where our lineup of the coolest, most savvy ad pros comes into play. Want to navigate the ad world like a pro? You’ve gotta know who to listen to. See Who Is On Your Site Right Now!

Transform 103

Transform eCommerce Non-Profit Advertising 103

Search Engine Land

DECEMBER 12, 2023

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. When you can only spend a few thousand dollars on ads monthly to generate profitable leads, it can feel like your back is against the wall. Most accounts start and stick with modest budgets.

Non-Profit 128

Non-Profit eCommerce CRM User-Generated 128

Many Chat

NOVEMBER 21, 2022

How would you like to turn $5,000 ad spend into a whopping $127,380 in revenue for your coaching program? To generate quality leads, Jen runs a five-day challenge called Scale on Shopify Bootcamp each quarter as a conversion tool to generate more enrollments for her high-ticket program, SOS eCommerce Academy. Here’s how.

eCommerce 98

eCommerce Promotion Advertising Advertisers 98

Search Engine Land

SEPTEMBER 25, 2023

Even more off-base, “We’d like to spend {x} on Google, {y} on Facebook, and {z} on LinkedIn.” good analytics folks will be able to crunch numbers and tell you how much you can spend and stay within that goal – no matter which channel you spend it on. Ready to change the way you measure your campaigns? What they should analyze instead.

CRM 121

CRM eCommerce B2C Analytics 121

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting.

Digital Trends 135

Digital Trends Advertising Advertisers Energy 135

Search Engine Land

SEPTEMBER 12, 2023

Performance Max in Google Ads is the culmination of everything that makes the world’s largest search engine special. Rather than placing ads in specific inventory types – like search results or product listings – Performance Max allows advertisers to upload all types of assets and access all of Google’s ad placements from one campaign.

eCommerce 140

eCommerce Retail User-Generated Advertising 140

AWeber

AUGUST 31, 2022

For the month of September, AWeber is running its Sell Something Challenge. So read on and learn how to empower yourself with the knowledge that can change your future! Well, other than the obvious — you get to make a little money — there are a few other benefits to knowing how to sell things online. You can do it! Want to join?

eCommerce 116

eCommerce eBook Price Promotion 116

Hubspot Marketing

DECEMBER 11, 2023

Google Ads Certification If you’re looking for the most comprehensive and credible way to learn PPC, you’ll want to get a Google Ads Certification. billion searches per day , so it makes sense to get direct insight from the platform as you’re learning how to get in front of those billions of searchers. Google processes 8.5

Price 87

Price Advertising Advertisers eCommerce 87

Hubspot Marketing

DECEMBER 8, 2023

How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? Google pay-per-click ads have the biggest ROI at 200%.

Gen Z 95

Gen Z User-Generated eCommerce Finance 95

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Many Chat

APRIL 17, 2023

Let’s explore how you can leverage Instagram for eCommerce and pair your existing efforts with Manychat’s Instagram Automation to build your first sales funnel. Let’s explore how you can leverage Instagram for eCommerce and pair your existing efforts with Manychat’s Instagram Automation to build your first sales funnel.

eCommerce 98

eCommerce Promotion Branding User-Generated 98

Sachs Marketing Group

SEPTEMBER 6, 2023

To run Facebook ads for ecommerce, start by setting up a Business Manager account on Facebook. From there, you’ll need to identify your target audience, set a budget, and create compelling ad content before launching your campaign.

eCommerce 52

eCommerce Key Performance Indicator Transform Advertising 52

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? Not running tests long enough to get sufficient data. Something that goes along the lines of: “By adding urgency to my ecommerce ad copy, we anticipate CTR to increase by four percentage points”.

Customer Journey 106

Customer Journey PR Marketing Marketers 106

Customers.ai

MARCH 27, 2024

Without further ado, let’s run through the greatest hits over the last few months! Supercharge your Meta Ads with Restore Customer Journey Tracking Klaviyo Revenue Tracking Email Deliverability Scoring Direct Integration with Sendlane Direct Integration with HighLevel See Who Is On Your Site Right Now!

Customer Journey 60

Customer Journey Outbound Marketing eCommerce User-Generated 60

Search Engine Land

MARCH 20, 2024

Ad copy and assets Some businesses are excellent at delivering the same ad content to all their paid marketing channels. They usually have a dedicated creative team or agency creating their ads. Instead, they distribute images and buzzword-filled phrases and expect their marketing staff to take and run them.

Marketing 104

Marketing Marketers eCommerce SEO 104

Sachs Marketing Group

DECEMBER 22, 2023

Understanding how to advertise your business online with PPC (Pay-Per-Click) ads can help you outperform your competition. PPC advertising allows you to display ads on various digital platforms, paying only when a user clicks on your ad. What are PPC Ads? What are PPC Ads?

Advertising 87

Advertising Advertisers Key Performance Indicator User-Generated 87

Search Engine Land

APRIL 19, 2023

Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. Considerations when setting your Facebook and Instagram advertising budget When we talk about ad budgets, several elements come into play.

Advertising 101

Advertising Advertisers eCommerce User-Generated 101

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Neil Patel

AUGUST 16, 2021

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. My theory behind running TV ads.

eCommerce 145

eCommerce Branding Advertising Advertisers 145

Customers.ai

NOVEMBER 7, 2023

With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. Despite what appears to be gloom and doom, there are ways advertisers can recover ad retargeting audiences and keep campaigns running more efficiently than ever before. Fear not though.

Outbound Marketing 122

Outbound Marketing Advertising Advertisers User-Generated 122

Hubspot Marketing

NOVEMBER 27, 2023

Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results. Think about how AI tools are trained: They use machine learning to analyze the top-performing campaigns across email, social media, and search results. Or do they?

Product 84

Product User-Generated eCommerce Marketing 84

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? And with the platform’s ongoing roll-out of fresh ecommerce features, it’s easier than ever for followers to buy from you directly. In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products.

Shoppers 128

Shoppers Customer eCommerce User-Generated 128

Hootsuite

NOVEMBER 14, 2022

Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how. How do you work with creators? Join a specific company’s affiliate program: Many brands run their own affiliate programs, which often pay better than joining through larger networks. Where do you start?

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Hubspot Marketing

OCTOBER 14, 2020

I was only 12 years old when Facebook became available for anyone with a valid email address. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. Be active in Facebook groups.

Promotion 138

Promotion eCommerce Social Media Marketing Management 138

OnPassive Marketing

AUGUST 11, 2022

With the success of eCommerce, the internet has become a premier spot to sell products. However, with the rise in competition, today’s eCommerce business owners need a way to stand out from the crowd. What Is Google Ads? Google Ads is a program that allows you to place ads on websites across the web.

eCommerce 61

eCommerce Advertising Advertisers Email Marketing 61

Sprout Social

FEBRUARY 6, 2023

How do you know which platform to prioritize to make the biggest impact on your business? With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. Most experts will tell you there’s no right way to do it. And we agree!

User-Generated 98

User-Generated Social Media Marketing eCommerce Communications 98

Sachs Marketing Group

JANUARY 8, 2024

Social media advertising offers greater control, advanced targeting options, and the performance tracking needed to measure how your ads are helping your business. What Are Social Media Ads? Social media ads are targeted promotional content on platforms like Facebook, Instagram, and X (formerly known as Twitter).

Advertising 84

Advertising Advertisers Gen Z Social Media Marketing 84

Search Engine Land

DECEMBER 7, 2022

More than agencies or freelancers, in-house ecommerce marketing teams tend to have more access to data, making them the perfect intermediary between that data and the campaigns they manage. “What we see in Google ads shouldn’t be what you use to actually determine whether it is good for us or not, as profitable or not.

eCommerce 101

eCommerce CRM Customer Journey Analytics 101

Neil Patel

MARCH 7, 2021

Gone are the days when you had to figure out how to start an ecommerce site from scratch. With Shopify, having a virtual storefront up and running is possible in a matter of minutes. Shopify Compared to The Best Ecommerce Platforms. So what sets Shopify apart from other ecommerce platforms out there?

eCommerce 140

eCommerce Shipping Price Analytics 140

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. What is Instagram eCommerce?

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Promotion 95

Promotion User-Generated eCommerce Marketing 95

Search Engine Land

MAY 9, 2023

And the placement of your ad is more critical than ever. To master YouTube takes a deep understanding of your audience’s challenges and desires, plus how, when and why they use the platform. Here are seven important YouTube Ads lessons I had to learn the difficult – and expensive – way so you hopefully don’t need to.

Entertainment 95

Entertainment Advertising Advertisers eCommerce 95

Hubspot Marketing

MAY 16, 2023

The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

JANUARY 23, 2023

Search is a huge component of digital marketing and ecommerce. The web is a big, busy place, so marketers competing for consumers’ time, attention and, most importantly, money must understand the critical role search plays in digital marketing — and how to use search to their advantage. billion to a truly staggering 8.5

Search Marketers 131

Search Marketers Real Estate eCommerce Marketing 131

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

User-Generated 122

User-Generated Advertising Advertisers Logistics 122

Neil Patel

FEBRUARY 4, 2021

As an ecommerce seller, you’ll find yourself making a lot of choices. But out of the plethora of answers you need to figure out, choosing the best ecommerce platform remains the most crucial. Although Shopify and Wix have overlapping features, Shopify edges forward in the race if you’re specifically looking for ecommerce functionality.

eCommerce 137

eCommerce Non-Profit Price Analytics 137

Sprout Social

FEBRUARY 3, 2022

Too many businesses are caught in a trap of ad-hoc marketing. This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. Campaigns are no longer reserved for corporate giants and ad departments. See how that works? The reality?

Customer 135

Customer Copywriting Marketing Marketers 135