Search Engine Land

NOVEMBER 13, 2023

Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. For example, both ad platforms: Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google).

eCommerce 114

eCommerce User-Generated Advertising Advertisers 114

Calvyn Lee Blog

DECEMBER 4, 2023

This 10-step guide shows you how to build a concrete marketing plan tailored to your business. For example, an ecommerce store selling pet supplies might set a goal to increase revenue 50% next year by growing email lists 75%, website traffic 200%, and online engagement 500%. Doing marketing without a strategic plan leads to failure.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Orbit Media Studios

FEBRUARY 28, 2024

Internal links are useful. Detours that fix dead end service pages Add a lead generation CTA above the footer on every service page If the page is very long, consider adding a CTA partway down the page 2. Hopefully, answers are easy to find. Navigation labels are clear. The search tool is helpful. But then they hit a dead end.

eCommerce 131

eCommerce Shipping Analytics Place 131

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Search Engine Land

DECEMBER 12, 2023

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. When you can only spend a few thousand dollars on ads monthly to generate profitable leads, it can feel like your back is against the wall. Most accounts start and stick with modest budgets.

Non-Profit 129

Non-Profit eCommerce CRM User-Generated 129

Backlinko

MAY 1, 2024

While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code. How to Implement Canonical URLs Even the largest websites can slip up when it comes to implementing canonical URLs correctly.

SEO 89

SEO eCommerce User-Generated Product 89

Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. How are you positioning your brand/product? Continuously analyze your keywords and focus on relevancy Amazon’s algorithm may be focused on customers buying products, which is similar to saying Google’s algorithm is focused on providing the best answers.

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

Search Engine Land

FEBRUARY 29, 2024

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom of search results. Ads appeared at the bottom 6,499 times (35.21%).

Fashion 131

Fashion eCommerce Retail SEO 131

Search Engine Land

FEBRUARY 14, 2024

This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. What is a customer journey map for ecommerce?

Customer Journey 102

Customer Journey eCommerce SEO Customer 102

Jeff Bullas

NOVEMBER 8, 2022

In this blog post, we’ll discuss five strategies that you can use to achieve this goal. You can use tools like Archive.org to see how much optimizing successful websites have done in years. By adding customer testimonials to your website, you will be sure to increase your website sales. . A/B test your website copy.

Advertising 199

Advertising Advertisers Shipping eCommerce 199

Search Engine Land

SEPTEMBER 11, 2023

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. While undoubtedly high on the Google Ads evolutionary scale, Target ROAS requires a rigorous setup before realizing its full potential. Google then factors that into its calculations and recalibrates bidding to maintain your desired ROAS.

eCommerce 140

eCommerce User-Generated B2C CRM 140

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Ecommerce SEO can be painful. This is not the case with Lectric eBike, an electric bike ecommerce company.

eCommerce 84

eCommerce PR Real Estate SEO 84

Search Engine Land

OCTOBER 3, 2023

Fashion ecommerce is going through a period of change. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. Users are also moving away from using Google for discovery and utilizing Amazon and TikTok more.

Fashion 112

Fashion eCommerce SEO Product 112

Search Engine Land

MARCH 8, 2024

But what are those challenges and how can we prepare and react to them? And with the new Demand Gen campaign type giving Performance Max a run for its money in the favorite Google child category of late, the growth of campaign types with limited targeting input and insight grows.

eCommerce 111

eCommerce Retail Manufacturing Marketing 111

Search Engine Land

DECEMBER 1, 2023

Running an ad and expecting consumers to go directly to purchase isn’t a viable option. When used strategically, retargeting and nurturing increase brand search and direct traffic, ultimately driving conversions and business growth. Let’s take a look at how this all works together. What is Google retargeting?

Direct Mail 118

Direct Mail User-Generated eCommerce Email Marketing 118

Search Engine Land

SEPTEMBER 12, 2023

Here’s everything you need to know about Google’s Performance Max campaign so that you can keep those needles moving in the right direction. Performance Max in Google Ads is the culmination of everything that makes the world’s largest search engine special. Let me give you an example. And performance certainly won’t be at max.

eCommerce 140

eCommerce Retail User-Generated Advertising 140

Hubspot Marketing

FEBRUARY 29, 2024

million ecommerce websites around the world. It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. Keep this in mind when naming and organizing your ecommerce web pages.

eCommerce 80

eCommerce SEO Shoppers Shipping 80

Search Engine Land

FEBRUARY 14, 2024

Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Each bid strategy gives Google’s systems a different mandate around spend, target metrics and profit.

eCommerce 125

eCommerce User-Generated Advertising Advertisers 125

Search Engine Land

MARCH 14, 2024

Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. A single data point doesn’t reflect the big picture of how our efforts impacted things like expertise, authority or trustworthiness. A/B testing for SEO is different than typical UX/CRO testing. Ideate, optimize, test, refine.

SEO 110

SEO eCommerce Place Communications 110

Customers.ai

FEBRUARY 8, 2024

Ecommerce stores lose an eye-popping $18 billion a year to cart abandonment. When you consider that, it’s not a mystery that every savvy ecommerce marketer around is obsessed with cart abandonment recovery. Best Cart Abandonment Recovery Strategies How does Cart Abandonment Recovery work? Frustrating, isn’t it?

Shoppers 110

Shoppers eCommerce Outbound Marketing Shipping 110

AWeber

JANUARY 30, 2024

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. Fortunately, the right ecommerce tools can help you get it all done with ease. Fortunately, the right ecommerce tools can help you get it all done with ease.

eCommerce 93

eCommerce Shipping Price User-Generated 93

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. To find these uncategorized products: Crawl your website using Screaming Frog. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. Optimizing image file names, alt text, and schema.

Product 131

Product SEO Copywriting eCommerce 131

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. The silver lining is that Google isn’t forcing B2B marketers to use Performance Max campaigns, which is significant.

eCommerce 111

eCommerce Advertising Advertisers B2C 111

Sachs Marketing Group

SEPTEMBER 4, 2023

Some of the most important SEO tips for ecommerce sites include providing a secure shopping environment, optimizing product pages, using structured data, and improving website speed. Search Engine Optimization (SEO) is the backbone of any ecommerce business that wants to stand out in the crowded online marketplace.

eCommerce 94

eCommerce SEO Shoppers Price 94

Unbounce

MAY 13, 2024

It happens to the best of us. How to prioritize A/B testing ideas Building a culture of marketing experimentation SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. More clicks from the same ad spend. Updated on May 13, 2024.

Price 105

Price eCommerce User-Generated Copywriting 105

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. But what is RGSP, why does the DOJ think it’s problematic for ad auctions and how exactly does it impact Google’s ad revenue?

Price 117

Price eCommerce Advertising Advertisers 117

Search Engine Land

FEBRUARY 1, 2024

The language capabilities of generative AI , specifically GPT-4 , have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. For example, GPT-4 can’t connect to Google Ads, so it can’t accurately describe how campaigns perform. Custom GPTs.

User-Generated 124

User-Generated Price eCommerce Advertising 124

Customers.ai

JANUARY 31, 2024

2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! In other words, things are harder than they used to be. But with the right combination of tools and strategies, ecommerce marketers can be even more successful than before. What is Marketing Automation?

eCommerce 106

eCommerce Outbound Marketing User-Generated Product 106

Search Engine Land

AUGUST 24, 2023

First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. Beware of the bespoke platform!)

eCommerce 95

eCommerce Advertising Advertisers User-Generated 95

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. Do I need to wait?’”

eCommerce 102

eCommerce Price Shoppers Customer 102

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events. And is there anything I need to be doing?”

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Marketing Insider Group

APRIL 10, 2023

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. Amazon’s internal algorithms are even more opaque than Google’s. digital retail sales. Walmart accounts for 5%.

eCommerce 112

eCommerce Logistics Retail Manufacturing 112

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. Meet Search Engine Land 2023 award winners at SMX Next We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov. If you haven’t yet, make sure to register for free for SMX Next.

Transform 136

Transform Non-Profit Health SEO 136

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023.

User-Generated 125

User-Generated Retail Non-Profit Advertising 125

Search Engine Land

FEBRUARY 28, 2024

Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Google’s ecosystem. It lets you send data wherever you want, not just to Google. It lets you send data wherever you want, not just to Google.

Analytics 111

Analytics eCommerce Management Price 111

Digital Marketer

JULY 13, 2023

Are you a business owner looking to build a successful ecommerce website? Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and increase traffic. ” What is Ecommerce SEO, & How Does It Work?

eCommerce 82

eCommerce SEO Price Product 82

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 84

eCommerce PR User-Generated Marketing 84