Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Why LinkedIn?

Advertising 98

Advertising Advertisers Thought Leadership User-Generated 98

Customers.ai

MARCH 26, 2024

That’s especially true in the world of B2B marketing. stay on top of this crazy industry, we sat down with five experts to talk about what’s in and what’s out this year when it comes to B2B marketing and advertising. From email to MQLs to LinkedIn and even design, our panelists absolutely brought it. The result?

B2C 111

B2C Advertising Advertisers Outbound Marketing 111

Hubspot Marketing

APRIL 5, 2024

That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. Only 68% of B2B marketers agree. Only 68% of B2B marketers agree.

B2C 119

B2C SEO Transform Marketing 119

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 107

Marketing Marketers CRM Digital Marketing 107

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 122

Influencer Marketing Whitepaper User-Generated Marketing 122

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. Marketing to buying teams is not the same as marketing to accounts. Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups. Specifiers How is this thing better than the competition?

CRM 117

CRM Finance User-Generated Traditional Marketing 117

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 127

Whitepaper Content Marketing Thought Leadership Marketing 127

Buffer Marketing

MARCH 7, 2024

These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well. That’s the old playbook.

User-Generated 114

User-Generated Food Promotion Advertising 114

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Hubspot Marketing

MAY 29, 2024

Recently, I came across the LinkedIn page of an unfamiliar brand. This business didn’t bother to upload a customized LinkedIn banner. If you created a LinkedIn company page without a customized banner, this is not good enough. And as usual, my eyes went straight to the banner section first. But to my surprise, nothing was there.

Non-Profit 102

Non-Profit Fashion Energy Communications 102

Buffer Marketing

MAY 9, 2024

According to this study , 87 percent of social media marketers say social search is vital to their strategy. There’s even an industry inside joke that adding “reddit” or “pinterest” or, of course, "linkedin" at the end of your search terms will more likely deliver exactly what you need.

SEO 124

SEO User-Generated Thought Leadership Social Media Marketing 124

Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Rain Group also found a substantial training gap: 85% of sales professionals do not receive formal training on using AI in their roles. I typically call out “use cases” in this part of the dialog.

Transform 117

Transform New Technology Education Product 117

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs.

Pharmaceutical 125

Pharmaceutical Thought Leadership B2C Social Media Marketing 125

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. How do you keep up with all those changes? How do you learn the optimal strategies? LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K

CRM 90

CRM Inbound Marketing CMO Management 90

Rock Content

MAY 25, 2024

Successful content marketing is about more than simply putting together incredible, engaging content in the first place. If connecting with other professionals, brands, and businesses is your ultimate goal, then you don’t want to sleep on LinkedIn as a potential content marketing platform.

Key Performance Indicator 65

Key Performance Indicator Thought Leadership SEO Place 65

Hubspot Marketing

APRIL 16, 2024

The more traditional B2B posts have given way for a social media presence that is funnier, more casual, and definitely more meme-ified. We started to dabble in internet culture; we started to post memes, which, you know, definitely got us some questionable faces. Which led me to wonder: What's the reason behind the shift?

Gen Z 102

Gen Z Millennials User-Generated Branding 102

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. “This year is going to be transformative!” What else is corroborating this prediction?

Gen Z 125

Gen Z Entertainment Transform User-Generated 125

Customers.ai

FEBRUARY 2, 2024

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. For many, Linkedin became the defacto ABM platform. The good news is these advertising platforms still can do some amazing things when used properly. Including LinkedIn. Let’s get into it. And look, I got it.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Search Engine Land

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Transform 117

Transform Marketing Marketers User-Generated 117

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. However, B2B leads differ from other types in some crucial ways.

Whitepaper 85

Whitepaper Marketing Marketers eBook 85

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Table of Contents What are LinkedIn hashtag analytics?

Analytics 97

Analytics User-Generated Social Media Marketing Promotion 97

Martech

MARCH 12, 2024

campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities.

Customer 114

Customer User-Generated Price Promotion 114

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. “This year is going to be transformative!” What else is corroborating this prediction?

Gen Z 118

Gen Z Entertainment Transform User-Generated 118

Search Engine Land

OCTOBER 4, 2023

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization. How it works. Why we care.

Advertising 109

Advertising Advertisers Management Place 109

Search Engine Land

NOVEMBER 29, 2023

LinkedIn introduced tools and upgrades to assist marketers in measuring their ad campaigns more effectively: Conversions API (CAPI). LinkedIn’s new campaign performance measurement promises “more precision and clarity” as there is no need for cookie tracking. white papers, infographics) in the LinkedIn feed.

Whitepaper 111

Whitepaper Law Advertising Advertisers 111

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Transform 105

Transform Marketing Marketers User-Generated 105

Search Engine Land

SEPTEMBER 25, 2023

Bad KPI 1: Spend What to use instead: Profit I’m not saying the concept of a budget is moot, but spend should not be the starting point or goal for campaigns unless : You’re just beginning and have no CRM data to reference. That said, we still get companies coming to us frequently and saying, “We’d like to spend this.” Why it matters.

CRM 121

CRM eCommerce B2C Analytics 121

Buffer Marketing

MAY 20, 2024

A few years ago, LinkedIn was my strongest marketing channel for my job search coaching business, Recruit the Employer , and I had amassed over 40,000 followers. Sixty days, 58 posts, and 568,000 impressions later, I analyzed everything to determine my LinkedIn strategy moving forward.

Energy 92

Energy Social Media Marketing Branding Place 92

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. You’ve gotta know who to listen to. Want to navigate the ad world like a pro?

Transform 103

Transform eCommerce Non-Profit Advertising 103

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. LinkedIn is a key B2B marketing channel.

Branding 81

Branding Thought Leadership Promotion Price 81

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Second only to the 16% business use growth of TikTok.) LinkedIn is the platform of choice for many businesses looking to make deals and recruit top talent. Especially those focused on B2B sales.

CRM 85

CRM User-Generated Marketing Marketers 85

Sachs Marketing Group

DECEMBER 8, 2023

B2B social media strategies are essential for connecting with other businesses and professionals. Do you need help to make an impact on social media marketing in the B2B space? In this article, we’re exploring 10 effective B2B social media strategies that can help drive results. You’re not alone.

Social Media Marketing 98

Social Media Marketing Transform User-Generated Thought Leadership 98

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

Customer 133

Customer B2C Transform Customer Journey 133

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. The host announces the event and LinkedIn users can RSVP ahead of time, all in-platform.

Marketing 109

Marketing Marketers Management Product 109

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Dig deeper: 2024 B2B trends: 6 key areas for marketing success 2. Mobile website UX.

CRM 105

CRM Education Communications Branding 105

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. What is a LinkedIn marketing strategy?

Marketing Strategy 140

Marketing Strategy Thought Leadership Marketing Marketers 140