Trade Press Services Newsletter

JULY 6, 2022

It can be challenging to stay on top of the latest marketing trends, news and best practices. Savvy marketers and business leaders keep current by regularly reading top marketing blogs, newsletters, books and more. Content Marketing Institute If you could choose only one resource, this is the one.

Inbound Marketing

Neil Patel

AUGUST 25, 2021

If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. If you fail to make it impactful and clickable, every other marketing step that you take will be a total waste of time. I’ve used unique rationales to write great headlines (if I say so myself) that went viral.

Affiliate Marketing

Neil Patel

SEPTEMBER 27, 2021

Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. A blog without headlines can turn into a nightmare for the reader.

Marketers

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

eBook

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing

Hubspot Marketing

MAY 9, 2019

Blog posts and podcasts are great starting points for exploring a particular topic. These cover the main business skills you'll need to advance in today's rapidly changing workplace -- from digital marketing and coding to selling, leadership, and more. Marketing Courses. Fundamental Marketing Courses.

Inbound Marketing

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost. They don’t require a huge marketing budget.

Marketers

Hubspot Marketing

JANUARY 11, 2023

And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? We're going to walk you through how to compile a valuable curated blog post in this post. How to Create a Curated Blog. Content Curation Tips. But how can you curate content for your blog?

Thought Leadership

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. Below, you’ll find tips on how to write compelling copy. Most marketers can identify poor web copy when they see it. The number one tip for website copywriting is to know who will be reading it.

Copywriting

Neil Patel

JANUARY 21, 2021

Top Google rankings are a pinnacle of online business success. While there’s no magic, there are steps you can take to soar to the top of a search engine results page (SERP). Anyone could hack their way to the top without putting in the work. According to Backlinko , the first result on Google gets 31.7 78 percent of clicks.

SEO

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Marketing Qualified Lead (MQL). Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call.

User-Generated

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Who's the target audience for your content?

eBook

Neil Patel

JANUARY 27, 2021

If you create a killer newsletter that drives engagement, LinkedIn will show it to more people. The more people engage with yours, the more people it will reach. LinkedIn Newsletters Create Engagement. That can improve your engagement. Your engagement will also improve across your other LinkedIn assets as well.

User-Generated

Hubspot Marketing

MARCH 15, 2018

Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. SEO can be confusing.

SEO

Marketing Insider Group

JUNE 8, 2015

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day.

Content Marketing

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. To thrive, your online business must go beyond simply “writing content.”

Copywriting

Hootsuite

MARCH 31, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. How to Use Twitter Analytics: The Complete Guide for Marketers. AMA (Ask Me Anything). Application programming interface (API).

User-Generated

Hubspot Marketing

JANUARY 11, 2023

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves. Qualities of a Great Marketing Resume. How long should my marketing resume be?

Management

Neil Patel

NOVEMBER 25, 2020

According to Moz’s 2018 local search ranking factors, Google My Business Signals, including proximity, are a top ranking factor. The Google three-pack is the collection of the top three results for your local search. This used to be a 7-pack, but it was truncated to be a better fit for mobile searches.

SEO

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing.

Thought Leadership

Neil Patel

NOVEMBER 24, 2021

Further, the more organic inbound leads you’re attracting, the less you spend on advertising , and if you claim the top spot, you’re going to gain even more traffic. Your site might not be at the top of the SERPs right now, and you may not even be on the front page. Why Does Ranking in the SERPs Matter for E-Commerce Businesses?

Shipping

Hubspot Marketing

DECEMBER 8, 2023

Additionally, you’ll read some expert tips and tricks to acquire high-quality links and gain better search visibility. 3 Undeniable Benefits of SEO Backlinks 20 Types of SEO Backlinks Tips for SEO Backlinks What is an SEO backlink? They’re also known as inbound, incoming, or external links. Consider it a nice side effect.

SEO

Hubspot Marketing

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking. 29 Top LinkedIn Tips.

User-Generated

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Why Is Content Marketing Important in 2021? Content marketing ticks nearly every box for your business. They want information.

Content Marketing

Orbit Media Studios

NOVEMBER 29, 2022

They are both key channels for content marketers. They’re both inbound traffic sources. It fills the top of the funnel and creates awareness. What is social media marketing? It strengthens the middle of the funnel and creates engagement. Example: 7 Habits of Highly Effective Content Marketers.

SEO

Hubspot Marketing

OCTOBER 9, 2019

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". Inbound marketing focuses on attracting the right people to your company. Publish: Publish your post on your blog.

User-Generated

Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? 15% of B2B brands implement influencer marketing via “consistent, integrated campaigns,” according to research from Traackr and Altimeter Group. To summarize: Target audience = digital marketers.

Content Marketing

Hubspot Marketing

APRIL 21, 2022

What do cross-country road trips, wedding speeches, and social media marketing have in common? By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. Let's dive into our list of top tools to stay organized and on top of your game. Price: Free.

Price

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. In this post, we'll explore: What is an email marketing campaign?

Real Estate

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Save video for replay.

Promotion

Neil Patel

MARCH 15, 2021

Start Blogging. If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing. Blogging also gives you content to share on social media and helps you rank in search engines. Build an Email List.

PR

AWeber

JUNE 12, 2024

Then you need to follow these SEO best practices for blogs! After all, optimizing blog posts for SEO is one of the best ways to secure more leads and drive more conversions. close rate , and 60% of marketers say that inbound strategies are their highest-quality source of leads. What is blog SEO?

SEO

Rock Content

MARCH 23, 2023

Blog posts continue to be one of the most popular and effective ways to reach a targeted audience today. Why do they need to reconsider and start blogging now? A corporate blog can accomplish this and help you expand your reach. What is a Corporate Blog? A corporate blog is a relationship-building tool.

Real Estate

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. Content Marketing Tools.

Content Marketing

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Why You Need to Focus on Video Marketing in 2018.

Video Marketing

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling.

Education

Content Marketing Institute

AUGUST 19, 2018

Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your content marketing strategy. Some content types or topics will produce high volumes of engagement but lower conversions. But then what? intelcontent Click To Tweet. Recognize patterns. What to track.

Direct Mail