Hubspot Marketing

AUGUST 25, 2023

Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting.

Inbound Marketing 104

Inbound Marketing B2C eBook Promotion 104

Hubspot Marketing

APRIL 2, 2024

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. Trouble seeing this graph? Trouble seeing this graph?

Manufacturing 99

Manufacturing Communications Health Analytics 99

Hubspot Marketing

OCTOBER 25, 2023

Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. In this post, we’ll cover: 8 Qualities of a Search Engine Web Spammer Spam Website Example What then, Does Google Care About? And we all know Google hates spammy websites, probably even more than we do.

User-Generated 109

User-Generated SEO Analytics Real Estate 109

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Content Marketing 137

Content Marketing Customer Journey Marketing Marketers 137

Hubspot Marketing

MARCH 9, 2023

In today's world, brands have to generate their own buzz. Whether it's sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time. In this post, we'll discuss: What is a press release?

PR 145

PR Transform User-Generated Promotion 145

Lynton Web

APRIL 13, 2023

HubSpot’s March releases brought an exciting addition to your reporting arsenal: customer journey analytics. In this blog, we’ll review what this means for your marketing strategy and highlight a few other releases we’re excited about. This is where customer journey analytics comes in.

Customer Journey 52

Customer Journey Analytics Customer SEO 52

Lynton Web

MAY 3, 2023

Google is by far the most popular search engine, making it the typical focus when most marketers are in the process of optimizing. Read more: Inbound Marketing 101: Do's and Don’ts for Keywords and Meta Tags Why Do You Need an SEO Strategy? As the saying goes, “out with the old and in with the new.”

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Most marketers can identify poor web copy when they see it. Figure out the why. Know your audience.

Copywriting 126

Copywriting Inbound Marketing SEO Product 126

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. Copyblogger.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). 36% increase in customer retention. Shared goals aren’t just for sales and marketing.

CRM 115

CRM Inbound Marketing Customer Journey Marketing 115

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. On the other hand, the main goal of marketing is to drive sales.". Crisis management.

PR 124

PR Communications Price Management 124

Martech

APRIL 25, 2023

That’s fitting, given how it is changing the scope of work in many industries. However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals.

Whitepaper 106

Whitepaper CRM Marketing Marketers 106

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

Rock Content

APRIL 27, 2020

Are you looking for some improvement in your marketing skills? Digital Marketing courses are a good option for you to understand what’s trending in the field and how to get better results with your strategy and manage your resources properly. Make sure to check it out and get ready to reach the next level.

Digital Marketing 91

Digital Marketing Inbound Marketing Non-Profit Whitepaper 91

Exposure Ninja

AUGUST 4, 2022

Check out this podcast for our top tools of 2022. We’ve compiled a list of 50 of the best SEO blogs, courses, videos, podcasts, conferences and tools to get you started. The Best SEO Blogs. The Best Places To Learn SEO in Person. Moz creates useful tools for both web marketers and SEOs. The 10 Very Best SEO Blogs.

SEO 98

SEO Copywriting Analytics Digital Marketing 98

Hubspot Marketing

MAY 30, 2022

Many of us can recall a time in high school when we were sitting in math class and thinking, "When am I ever going to use this stuff in the real world?" And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. Why do market research?

Market Research 145

Market Research Marketing Marketers Price 145

Hubspot Marketing

MARCH 6, 2017

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Why isn't my website appearing in Google? Why is my competitor above me in Google?

Inbound Marketing 145

Inbound Marketing SEO Marketing Marketers 145

Neil Patel

OCTOBER 25, 2021

For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more revenue. If so, HubSpot fits the bill. Let’s get started!

CRM 131

CRM User-Generated Digital Marketing Management 131

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. HubSpot's Website Grader. UpCity's SEO Report Card. BuzzStream.

SEO 145

SEO User-Generated Price Management 145

Hubspot Marketing

MAY 2, 2022

But the data is in. According to a 2021 Gallup report, only 20% of employees feel engaged at work. What it offers: After an important presentation, Kim Scott's boss, Sheryl Sandberg– yes, the one who wrote Lean In – had some feedback. It’s a useful tool for leaders at any point in their careers. trillion per year.

Price 110

Price Whitepaper Communications Non-Profit 110

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Hubspot Marketing

NOVEMBER 8, 2017

It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information. I’ll admit it: For many marketers, the motivation behind these exchanges used to be, “So I can sell my product.”

eBook 140

eBook Communications User-Generated Place 140

Buffer Marketing

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. The reality is that the best LinkedIn users are marketing machines. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000.

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

Digital Marketer

DECEMBER 19, 2022

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in your product. Content marketing is inbound.

Content Marketing 81

Content Marketing Millennials Marketing Marketers 81

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. That’s $56k in revenue for every month.

CMO 116

CMO Marketing Marketers SEO 116

Hubspot Marketing

OCTOBER 2, 2018

At any given time, I have GSC open in two to 10 tabs. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. hidden filters, and confusing graphs. Submitting a site map.

User-Generated 134

User-Generated SEO Analytics eCommerce 134

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Ask, “what’s in it for me?”.

eBook 144

eBook Copywriting User-Generated Entertainment 144

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. You can also use them for more than just country notation; as you can see, we have a subdirectory that indicates you're on the "/marketing/" blog.

SEO 135

SEO Shipping User-Generated Retail 135

Hubspot Marketing

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. When done right, PPC can earn you quality leads. Benefits of PPC.

Advertising 106

Advertising Advertisers Inbound Marketing User-Generated 106

Content Marketing Institute

OCTOBER 31, 2018

Marketers make markets. Nobody knew they needed an iPhone in 2007 when Steve Jobs stood onstage and introduced the revolutionary device to a bewildered audience. In fact, Apple didn’t even realize the demand it was creating. Apple successfully created a market where none existed. Great marketing makes markets.

Whitepaper 96

Whitepaper Education Content Marketing Market Segmentation 96

Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results. That’s like flooring the accelerator when your vehicle is clearly stuck in the mud.

Telemarketing 86

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 86

Marketing Insider Group

JULY 19, 2011

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results.

Inbound Marketing 81

Inbound Marketing Whitepaper Marketing Mix B2C 81

Hubspot Marketing

JUNE 26, 2019

Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. This sentiment touches on the fact Volkswagen is contributing to society’s interest in electric, eco-friendly vehicles, and it also relates back to this being a new era for the bus.

Product Marketing 145

Product Marketing Product Price Marketing 145