Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. What Is SEO Strategy?

SEO 145

SEO Management Analytics Digital Marketing 145

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It helps you to evaluate your steps and learn from others’ mistakes.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Orbit Media Studios

JANUARY 31, 2023

It’s a high-stakes page because your homepage is the most visible page on your website. It’s a difficult page to design and write because it’s the page for which you know the least about your visitor. To help your homepage be a better front door, here is a checklist of homepage best practices.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. This is your street credibility and personal brand all rolled into one. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives.

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

Exposure Ninja

JULY 5, 2022

It’s impossible to keep up with every change and test, but we’ve chronicled the main updates since 2011, to help you understand the type of changes Google makes, and why certain websites and content perform better or worse than others. Why Does Google Update the Algorithm? Promoting mobile-friendly websites for mobile searches.

Transform 52

Transform Law Health Analytics 52

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. This is your street credibility and personal brand all rolled into one. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives.

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

Hubspot Marketing

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. In other words, PPC is your shortcut to getting to the top within your niche.

Advertising 106

Advertising Advertisers Inbound Marketing User-Generated 106

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Understand your target audience and their interests, challenges, and needs.

Digital Marketing 130

Digital Marketing Transform Marketing Marketers 130

Exposure Ninja

JUNE 23, 2022

It was updated by Jess Percival on 23rd June 2022. Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. Do I Need to Learn about Digital Marketing?

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Welcome to the 9th annual blogging survey. Blogging is effective, but it isn’t getting easier.

B2C 145

B2C eBook Analytics Promotion 145

Scoop.it!

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. In this article, we talk about building a content strategy for your small business that brings consistent results over time.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Unbounce

OCTOBER 20, 2023

Updated on October 20, 2023. More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. Donʼt know how to fix the problem?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting.

Copywriting 144

Copywriting SEO User-Generated Branding 144

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? The answer depends on what you want to achieve in your business. For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Unbounce

NOVEMBER 27, 2023

Updated on November 27, 2023. They might not be the coolest kid on the digital marketing campus, but CRO is low-key the most valuable friend you can have while you’re finding your way around campus and prepping to ace your finals. In other words, knowing CRO means knowing how to work (and play) smarter, not harder.

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

Hubspot Marketing

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Blog - Blog is a word that was created from two words: “web log.”

User-Generated 142

User-Generated eBook Inbound Marketing Advertising 142

Neil Patel

JANUARY 6, 2021

A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.

SEO 145

SEO User-Generated B2C Analytics 145

Neil Patel

FEBRUARY 16, 2021

Do you want more organic search traffic to your site? Organic search traffic is critical for growing your website and business. Some research claims around 53% of your site’s traffic can be attributed to organic search. But the stats don’t matter much if your site doesn’t show up in the search results at all.

SEO 141

SEO Analytics User-Generated eCommerce 141

Neil Patel

JUNE 22, 2021

Your business won’t succeed by doing the same thing as everyone else. Content marketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? Not only are they competing with the strongest players in their industry, but they are also outperforming the competition on SEO in several key topical areas. So, the question remains: What can a specialist inbound marketing agency do for you?

Inbound Marketing 91

Inbound Marketing Outbound Marketing Whitepaper eBook 91

Hootsuite

MARCH 31, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. Also known as split testing, A/B testing involves changing one small element at a time (like a headline or graphic) to refine your results. During A/B testing, only a portion of your audience sees each test.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Neil Patel

FEBRUARY 21, 2023

As a SaaS (software-as-a-service) marketer, you know that your business needs to be found online. But how can you make sure that your website shows dominates the SERPs? And once it does, how can you make sure that visitors stay on your site and become customers?

SEO 86

SEO User-Generated Inbound Marketing Customer Journey 86

Search Engine Land

NOVEMBER 10, 2022

Who should SEOs believe? incoming (inbound) links? Most people in the SEO industry and beyond agree that links to your site alias incoming links, also called inbound links or backlinks, matter. Inbound links are still an important ranking factor on Google. . links from your site to others)?

SEO 96

SEO User-Generated Fashion Health 96