Hubspot Marketing

JULY 8, 2025

They started with a story: a clear explanation of what was changing in the market, and why their product existed because of it. At Drift, that story was “conversational marketing.” And how does your product help them respond? HubSpot did it with “inbound marketing,” and Gainsight did it with “customer success.”

CMO

Martech

NOVEMBER 13, 2024

While these solutions help increase productivity, they don’t fundamentally change workflows. Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The emergence of autonomous marketing pipelines Over time, point solutions will consolidate as providers seek to stand out with more comprehensive offerings.

Transform

Backlinko

JANUARY 31, 2025

Here’s how I use both inbound and outbound marketing to build a steady stream of qualified prospects. Inbound Prospects Inbound marketing is the process of creating valuable content that attracts potential customers to your site when they’re actively looking for solutions. Outbound can make up for that.

SEO

Lusha

NOVEMBER 11, 2024

A lead is someone who has shown interest in your product. How Leads and Prospects Differ Leads and prospects are both potential customers, but they’re different in key ways: Engagement : Leads have shown interest in your product. Prospects still need to learn they need your product. What’s a Lead?

Outbound Marketing

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That's where lead scoring comes in.

Logistics

Lynton Web

OCTOBER 25, 2024

More efficient and productive meetings: Conversations are more focused and yield actionable insights. They include: Stronger, more trusting client relationships: Clients feel heard and understood, leading to long-term partnerships.

Digital Marketing

Neil Patel

MAY 30, 2025

Wonder why manufacturers with inferior products and processes regularly outsell your company? Instead, it’s a marketing issue. What Is Manufacturing Marketing? Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. I’ll let you in on a secret.

Manufacturing

Six & Flow

JANUARY 10, 2025

Share your story, showcase your products, and invite them to take the next step with you. Welcome Emails First impressions count. When someone subscribes to your mailing list, you can set up workflows to send an automatic welcome emailor even better, a series of them.

Marketers

SocialPilot

FEBRUARY 17, 2025

It showcases high-quality images of its products on Instagram, utilizing Stories to share behind-the-scenes content and customer testimonials. Instead of relying solely on product images, it focused on highly engaging content formats that encouraged clicks and conversions. How This Strategy Boosted Website Traffic?

Transform

Vertical Response

JULY 14, 2025

According to the American Marketing Association, a well-defined structure enables organizations to facilitate the exchange of offerings and create value for customers, clients, partners, and society as a whole. Consistent and meaningful content marketing can foster a sense of community and brand loyalty among donors and volunteers over time.

Non-Profit

Lusha

DECEMBER 9, 2024

By monitoring this, you can determine whether your inbound strategy is cost-effective and find ways to trim expenses. ROI measures the overall return on your inbound marketing investment. Return on Investment (ROI): This is the big questionare you getting a bang for your buck?

CRM

Vertical Response

JANUARY 18, 2025

While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem. This is where the role of marketing managers and specialists becomes vital.

Millennials

Animalz blog

DECEMBER 5, 2024

Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. “Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. Words can plant ideas in your mind forever. You read them, they click, they stick. He was constantly working on it, refining it.

Transform

Animalz blog

MARCH 6, 2025

” This approach resolves the tension many content teams face between maintaining quality and scaling production. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. .

CMO

Hubspot Marketing

MARCH 10, 2025

B2B telemarketing is an outbound sales tactic in which one company attempts to build a relationship and sell its products or services over the phone to another. It still needs an effective inbound marketing, social media, and email strategy to be effective, so your prospect has some brand awareness. Is telemarketing dead?

Telemarketing

Duct Tape Marketing

APRIL 23, 2025

If your inbound marketing feels stale or your SEO strategies are falling flat, it might be time to rethink what you’re willing to say. And then they start to think about, where maybe growth is starting to slow a little bit in that original market and where to go from here. And I think Calendly has been on that journey.

Price

Lusha

NOVEMBER 18, 2024

A good sales strategy has several key parts: Target market identification: Who are your ideal customers? Value proposition: How does your product or service uniquely solve your customers’ problems? Inbound marketing can warm up leads, making them more open to outbound outreach. What problems do they have?

CRM

Tiecas

JANUARY 7, 2025

Unlike generalist marketing firms, industrial marketing agencies are uniquely equipped to address the complexities of technical products, long sales cycles, and the […] The needs of manufacturers are vastly different from those of other industries, requiring a specialized approach that truly understands their challenges.

Manufacturing

Aspiration Marketing

DECEMBER 13, 2022

When you first launched your business, you may have focused more on the nuts and bolts of tasks such as team member onboarding, production, distribution, and other essential elements that keep the business going.

Inbound Marketing

Sprout Social

FEBRUARY 10, 2020

And this is exactly why brands are embracing inbound marketing. Inbound marketing is a business methodology that focuses on drawing in potential customers and visitors instead of interrupting them with unsolicited promotions and content. Inbound marketing vs. outbound marketing. Reduced expense.

Inbound Marketing

Neil Patel

OCTOBER 27, 2020

Either way, whether this article was forced on you ( outbound ) or you researched and found it yourself ( inbound ), the point is that you’re still here. It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people.

Outbound Marketing

Aspiration Marketing

SEPTEMBER 30, 2022

The goal was to appeal to consumers in the market for that particular product or service, and the focus was all on selling. It used to be that a company drummed up business by pushing out messages to the public.

Inbound Marketing

Jeff Bullas

JANUARY 10, 2023

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media.

Inbound Marketing

The LeadG2 Blog

MAY 16, 2024

Inbound marketing attracts people who are actively interested in your offerings or brand to your business. Using SEO and other inbound tactics, you can bring in audiences more likely to invest in your business, services, and products.

Inbound Marketing

Marketing Insider Group

APRIL 4, 2023

We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Moreover, inbound is cheaper and more productive than outbound.

Inbound Marketing

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

Inbound Marketing

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? By working with inbound marketing agency experts and sticking to a consistent long-term strategy, Intermedia has made a major positive impact on both their business and audience. So, the question remains: What can a specialist inbound marketing agency do for you?

Inbound Marketing

Aspiration Marketing

JANUARY 10, 2023

One of the main goals of inbound marketing is to generate leads – potential customers who have shown an interest in your product or service. But inbound lead generation by itself is not enough. To truly benefit from inbound marketing, you need to convert those leads into paying customers.

Inbound Marketing

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing

Kuno Creative

OCTOBER 12, 2023

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

Inbound Marketing

Lynton Web

APRIL 6, 2023

There's no doubt inbound marketing works — all the content, social media posts, and emails you've created will continue to pay you handsome rewards. In this blog, we’ll discuss the benefits of using paid media and share some examples of when to inject paid media into your inbound efforts. The downside?

Inbound Marketing

Rock Content

JUNE 12, 2023

The term inbound marketing refers to any method that a marketer might use to attract new leads, reinforce relationships with existing customers, or better meet the needs of their desired audience. However, not all inbound marketing channels are equal. Here’s a closer look at how to do that.

Inbound Marketing

Rock Content

MAY 13, 2023

Inbound marketing and social media marketing aren’t two separate strategies. The sheer number of consumers you could reach on a single platform is reason enough to use social media in your inbound marketing. Social media marketing is an inseparable part of inbound marketing.

Inbound Marketing

Hubspot Marketing

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing.

Product Marketing

Neil Patel

DECEMBER 14, 2020

If you’re selling physical products, and you’re only relying on ONE channel to bring home the bacon, it’s time to switch things up with Facebook’s social commerce platform, Marketplace. And when you combine that with statistics like: 78% of US citizens use Facebook to find new products. Use Facebook Ads.

Product

Jeff Bullas

FEBRUARY 27, 2023

Instead of chasing customers ( outbound marketing ) they would chase you if you created online content that solved their problems and informed them (inbound marketing). and now provides content marketing professionals and writers with a powerful tool to make them more productive and creative. The result?

Content Marketing

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing.

Inbound Marketing