Search Engine Land

MAY 16, 2024

During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in Search usage.” But reporting an increase in Search usage is like reporting on Domain Authority. I don’t know for a fact that people are searching less on Google. I just know it’s true. It’s gambling.

User-Generated 103

User-Generated Advertising Advertisers Search Marketers 103

Search Engine Land

MAY 6, 2024

Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign. Unintentional website performance changes ( Core Web Vitals and page speed). A website redesign is a great time to clean house.

SEO 122

SEO Analytics Communications Management 122

Aspiration Marketing

MARCH 8, 2023

Do you want more traffic, more leads, and more sales? You can optimize your website performance regularly to facilitate search engine optimization (SEO) or a website redesign. Many of these factors are covered in the Core Web Vitals report.

SEO 189

SEO Marketing Marketers 189

Aspiration Marketing

MARCH 29, 2023

Do you want more traffic, more leads, and more sales? Optimize your website performance regularly to facilitate search engine optimization (SEO) or a website redesign. An improved website will increase your marketing performance, get you more traffic, higher conversions, and, ultimately, a better return on your efforts.

SEO 182

SEO Marketing Marketers 182

Buffer Marketing

MAY 9, 2024

LinkedIn is part of the charge – you’ll increasingly see LinkedIn pages interspersed with websites at the top of your search results. This approach provides numerous benefits, including increased website traffic, targeted leads, and higher credibility. Social media search is growing.

SEO 121

SEO User-Generated Thought Leadership Social Media Marketing 121

Search Engine Land

MAY 9, 2024

The number of Google Search queries without SGE increased last month from 25% to 65%. Search results without SGE increase. There was a significant drop of this SGE format at the end of April: Apparel carousel results increase. Why did this happen, starting in mid-April? More warnings.

User-Generated 127

User-Generated SEO Product Marketing 127

Search Engine Land

MAY 16, 2024

A site migration refers to the process of making major changes involving a website. This might include moving a site to a new domain or hosting provider, switching to a different content management system (CMS) or merging multiple websites into one. Why is SEO important in site migrations? Zero SERP features to 1,496 SERP features.

SEO 85

SEO Analytics Management Health 85

OnPassive Marketing

JANUARY 19, 2024

We’ll look into what SGE is in this blog article, discuss how it can affect organic traffic, and discuss how website owners can adjust to this major change in the digital landscape. Direct Links: SGE does not provide direct links to websites, products, or services, impacting how users access information.

Transform 145

Transform User-Generated SEO Advertising 145

Search Engine Land

NOVEMBER 10, 2023

Misunderstanding the relationship between impressions and rankings Understanding the relationship between impressions and website’s average ranking metric can save you plenty of time when you’re reporting on SEO performance. Did your website impressions increase and the average ranking metric decrease? Here’s why.

SEO 123

SEO Advertising Advertisers Place 123

Rock Content

MAY 9, 2024

As marketing professionals at Rock Content, we’ve been following this shift to understand how it impacts organic traffic and marketing strategies across different industries. This summary aims to answer your question directly, so you don’t need to click through multiple websites. decline in clicks.

Health 92

Health User-Generated Finance Advertising 92

Search Engine Land

APRIL 22, 2024

Because Google Chrome will use a proxy to connect to websites, it will mask users’ identities, meaning advertisers cannot distinguish between genuine and bot traffic. Google is increasing its collection of uniquely valuable location data, which could increase advertisers’ costs. Why we care.

Advertising 127

Advertising Advertisers Law Search Marketers 127

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. A bank or financial advisor could talk about budgeting for gifts and create a savings calculator on the website. See terms.

SEO 127

SEO PR eCommerce Analytics 127

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords.

eCommerce 81

eCommerce PR Real Estate SEO 81

Search Engine Land

FEBRUARY 20, 2024

The basic assumption is that accumulating more PageRank-passing backlinks will eventually boost rankings and drive converting traffic to the website. More importantly, it almost always distracts from much more sustainable ways of growing organic Google and Bing traffic to the website. Unique selling proposition.

SEO 112

SEO User-Generated Retail Branding 112

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? How many visitors does a website typically get? How many visitors does a website typically get? It depends.

B2C 143

B2C Analytics User-Generated SEO 143

Search Engine Land

FEBRUARY 20, 2024

X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. However, 75.85% of the traffic from X to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ. Report details.

Advertising 114

Advertising Advertisers User-Generated Search Marketers 114

Search Engine Land

APRIL 8, 2024

Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them. Include relevant links back to your website within the content. Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools.

Finance 97

Finance Manufacturing Health Education 97

Search Engine Land

OCTOBER 16, 2023

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. This article covers the common causes of unassigned traffic in GA4 and tips to ensure your campaigns are accurately tracked and optimized. What is unassigned traffic? How does GA4 classify user acquisition and traffic?

Analytics 143

Analytics User-Generated Digital Marketing Management 143

Backlinko

MAY 8, 2024

monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads. Ready to create an SEO strategy that increases your organic traffic? Law Firm SEO is the process of driving traffic to your law firm’s website on search engines like Google and Bing. This one page sends an estimated 2.2K

Law 70

Law SEO PR User-Generated 70

Vertical Response

MARCH 29, 2024

Looking to increase your website’s organic traffic? This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. You’re in the right place.

Transform 68

Transform User-Generated SEO Analytics 68

Rock Content

APRIL 12, 2024

SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. This, in turn, can increase brand awareness , website traffic, and conversions. What Sets Local SEO Apart?

SEO 88

SEO Key Performance Indicator Marketing Plan Target Market 88

Search Engine Land

FEBRUARY 9, 2024

The answer is boxed in and accompanied by the websites used to generate it, which can be clicked on for further exploration. SGE includes links to publisher websites and allows users to toggle for deeper dives into additional sources. It aims to provide users with more informative and interactive search results.

User-Generated 113

User-Generated SEO PR Digital Marketing 113

Search Engine Land

NOVEMBER 15, 2023

Nearly 91% of content gets no traffic from Google. A search engine like Google only crawls a certain amount of your website on each visit. Army recruiting website. Search data and website analytics helped us recognize content resonating with target audiences and the gaps we needed to fill. And you need to.”

SEO 108

SEO User-Generated Shipping Customer Journey 108

Search Engine Land

DECEMBER 5, 2023

Are you looking to improve your website’s SEO and increase organic traffic? This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests.

Whitepaper 110

Whitepaper Digital Marketing SEO Marketing 110

Search Engine Land

SEPTEMBER 5, 2023

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Will our traffic drop, and if so, by how much? Using this framework, we have: Estimated SGE traffic drops for 23 websites.

SEO 143

SEO Management User-Generated Product 143

Hubspot Marketing

DECEMBER 1, 2023

Image Source Search Engine Optimization (SEO) is how you make your website visible in organic search results. Key building blocks to a successful SEO strategy are keyword research, creating high-quality, helpful content, and ensuring your website is crawlable. SEO wins in increasing revenue/sales.

Email Marketing 103

Email Marketing SEO Marketing Marketers 103

Marketing Insider Group

JANUARY 9, 2023

Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. Over 55% of websites don’t receive organic traffic because they don’t have backlinks. Focusing on quality over quantity is the most effective way to improve your website’s score.

SEO 133

SEO Place Branding Marketing 133

Search Engine Land

NOVEMBER 21, 2023

Attracting good traffic to your website and related properties is a great achievement in SEO. to get those traffic numbers up! How much of that traffic is actually converting? Smart brands (or clients, if you work at an agency) will push you to do better in converting your traffic into leads and/or sales.

Real Estate 131

Real Estate SEO Education Analytics 131

Search Engine Land

SEPTEMBER 6, 2023

As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. You can avoid a messy website by implementing a simple topic cluster structure.

SEO 137

SEO Digital Marketing Health Social Media Marketing 137

Scoop.it!

FEBRUARY 15, 2024

Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Ensure you have a great website as well.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. What components are at play when a casual website visitor turns into a lead? Here are the steps to follow to create a lead generation website from scratch.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Lynton Web

APRIL 11, 2024

Blogging can help you achieve your goals, whether you're looking to establish yourself as a thought leader in your industry, drive traffic to your website, or share your thoughts and ideas with the world. Including meta descriptions, alt tags for images, and internal links to other relevant pages on your website is also pivotal.

Whitepaper 105

Whitepaper SEO eBook Place 105

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? Avoid loss of branded traffic to competitors. Increase trust by having a paid and organic presence, also helping you dominate the search results. Choose where customers land on your website.

Branding 109

Branding Customer Acquisition Advertising Advertisers 109

Search Engine Land

FEBRUARY 2, 2024

While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins.

SEO 131

SEO Real Estate User-Generated Analytics 131

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. There’s no better way to optimize your website than to work with digital marketing experts. Perfecting your website should always be your first step towards improving your digital marketing strategy.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Customers.ai

MARCH 19, 2024

Having been in the SEO space for quite some time, I can tell you the hardest part about SEO isn’t growing organic traffic. The hardest part is understanding where that organic traffic is in the funnel and converting those visitors into actual customers. Let’s look at three ways you can convert organic traffic into real revenue.

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Sachs Marketing Group

MAY 3, 2024

AEO makes your website content easily findable and understandable by search engines and voice-activated assistants like Siri, Alexa, and Google Assistant. To achieve AEO, focus on understanding your customers’ questions and providing clear, direct answers on your website. So, what is answer engine optimization?

SEO 52

SEO User-Generated Digital Marketing Customer 52