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The Top 5 B2B Podcast Creators: Learning From Success

Aspiration Marketing

These busy professionals tune in for industry insights, thought leadership content, and actionable strategies they can apply to their own businesses. 80% of B2B decision-makers turn to podcasts regularly—and not just for mindless entertainment. But with so many shows out there, how do you make yours stand out?

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

It’s different from other social media platforms because it focuses on business networking, making it a powerful tool for building relationships, sharing industry insights, and generating quality leads. Regularly update your page with fresh content like articles, company news, or industry insights.

Insiders

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Its ideal for sharing thought leadership, case studies, and industry insights.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Share informative and engaging content, such as how-to guides, reports, blog posts, video tutorials, expert interviews, podcasts, or industry insights, that resonate with subscriber’s interests and needs. Here are a few effective strategies to encourage interaction: Include high-value, relevant content.

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B2C vs. B2B in Organic Social Media Marketing

Marketing Insider Group

Decision-makers prioritize content offering industry insights and results. B2B engagement relies on a professional, authoritative tone with thought-provoking posts, meaningful discussions, and direct messages. In contrast, B2B audiences take a research-driven approach, seeking solutions to business challenges.

B2C
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The greatest hits: Repurposing your best content for social media

Sprout Social

With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights. While LinkedIn is a great space for sharing thought leadership content, be sure to think about what else social media users want to see on that channel.

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15 high-performing LinkedIn post ideas for UK brands 2025

Sprout Social

Source: LinkedIn Industry-focused LinkedIn thought leadership content 6. Publish thought leadership content It’s worth making a distinction between ordinary content and thought leadership content. Thought leadership is a type of content that establishes you as an expert.