illumin

MARCH 10, 2025

Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin).

Influencer Marketing

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing.

Influencer Marketing

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing?

Influencer Marketing

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you're selling a physical product.

Shoppers

Hubspot Marketing

MAY 14, 2019

Influencer Marketing. Influencer marketing is designed to tap into an existing community of engaged followers on social media. Influencers are considered experts in their niches. These individuals have a large influence over an audience you might be trying to reach, and can be helpful marketing to those buyers.

Stealth Marketing

Hubspot Marketing

MARCH 30, 2020

If, by now, you are mulling over a few ideas about how you can fit in Twitch into your marketing efforts, let's talk about how brands are using Twitch, next. Brands use Twitch to increase brand awareness, target specific audiences, produce branded streams, and leverage influencer marketing. Tactic: Influencer Marketing.

Branding

Hubspot Marketing

JANUARY 20, 2023

Consider influencer marketing. However, experimenting with influencer marketing does not necessarily come with a hefty price tag. If you have some wiggle room in your budget, you can partner with nano-influencers or micro-influencers. Invest in employee knowledge.

eBook

Hubspot Marketing

FEBRUARY 5, 2024

With this data, you can iterate on your product and experience until you have something customers love, not just like. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing

Hubspot Marketing

JULY 28, 2022

It’s still early days, but should the model prove successful, it will open up a whole new world of potential NFT subscription products, way beyond coffee. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. While the overall influencer marketing industry was pegged at ~$9.7B

Direct Mail

Martech

SEPTEMBER 26, 2022

Referral, affiliate or influencer marketing. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest. Experiential marketing. Experiential marketing is sometimes called engagement marketing or participation marketing.

B2C

Neil Patel

MARCH 22, 2021

Instagram Live Rooms bring a fun new dimension to product marketing. Since they’re free to host, the Rooms may be a cost-effective way to market your goods and services. If it’s more casual, maybe invite influencers or loyal customers. Interview Influencers in Your Field.

Gen Z

Content Marketing Institute

FEBRUARY 6, 2018

For example, content marketing works well with: Native advertising. Product marketing. Traditional marketing. Inbound marketing. Influencer marketing. #Contentmarketing can't function at its best in vacuum, says @joderama. Click To Tweet. Branded content . Social media. Public relations.

Content Marketing

Hubspot Marketing

NOVEMBER 25, 2019

As you focus on some of the more mundane tasks related to social media, you might find that you're losing valuable time that you could use to plan out enticing multimedia campaigns or work on bigger, more productive marketing projects. Socialbakers.

Price

Content Marketing Institute

DECEMBER 25, 2018

In fact, he recently identified four viable approaches that organizations can follow based on their goals, business structure, team resources, and level of content experience: Player: Content marketing is seen as a contributor to other business communication strategies such as demand generation or product marketing.

Content Marketing

Digital Marketer

DECEMBER 19, 2022

Omnichannel marketing. Digitization of products & media. Social & influencer marketing. Marketing on the go. Marketing automation. Social listening (or social monitoring) is a popular way for marketers to gauge how their business is perceived. Availability of data. Less physical restrictions.

Transform

Hubspot Marketing

DECEMBER 11, 2019

When it comes to learning about brands or products on social media, each generation also has its own unique preferences. Additionally, a recent survey shows that 87% of Gen Z prefers ads or marketing content that shows actual people discussing products. Marketing Campaign for Gen Z and Millennials.

Gen Z

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

Marketing

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). A paid advertising campaign will look very different from a SaaS influencer marketing campaign.

Marketing Strategy

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). A paid advertising campaign will look very different from a SaaS influencer marketing campaign.

Marketing Strategy

Lusha

OCTOBER 27, 2019

Find product/market fit, optimize your onboarding and sales, and then test acquisition channels. Hoover launched ProductHunt using email marketing , beginning a viral effect that grew the subscriber base to over 43,000 subscribers. Hoover also found particular success by leveraging influencer marketing.

Transform

Lusha

OCTOBER 27, 2019

Find product/market fit, optimize your onboarding and sales, and then test acquisition channels. Hoover launched ProductHunt using email marketing , beginning a viral effect that grew the subscriber base to over 43,000 subscribers. Hoover also found particular success by leveraging influencer marketing.

Transform

Exposure Ninja

OCTOBER 16, 2023

Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

PR

Unbounce

MARCH 12, 2024

Network with peers Connect with fellow digital product creators and contribute to communities. Invest in email marketing and social media influencer marketing These can be super effective tools in your marketing toolkit. Being generous and supportive of others can often result in good vibes coming back your way.

Product

Unbounce

JANUARY 11, 2025

Competitive pricing is a strategic approach that can significantly influence market dynamics. Inform product marketers, sales staff, and other marketers to make sure everyones in the loop. But it becomes a vicious cycle for smaller retailers who struggle to compete with Walmart’s low prices.

Price

Unbounce

JANUARY 11, 2025

Competitive pricing is a strategic approach that can significantly influence market dynamics. Inform product marketers, sales staff, and other marketers to make sure everyones in the loop. But it becomes a vicious cycle for smaller retailers who struggle to compete with Walmart’s low prices.

Price

Duct Tape Marketing

AUGUST 28, 2023

Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices. But rather than throwing your hands up in defeat or jumping haphazardly from one strategy to another, it's critical to devise a marketing plan.

Transform

Duct Tape Marketing

AUGUST 28, 2023

Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices. But rather than throwing your hands up in defeat or jumping haphazardly from one strategy to another, it's critical to devise a marketing plan.

Transform

Rock Content

JUNE 3, 2024

If you’re already blogging, consider kicking things up a notch by using it to sell products or services, delve into influencer marketing , etc. You focus on designing and uploading amazing content for products. Market handmade items. Explore print on demand.

eCommerce

Hootsuite

AUGUST 6, 2021

Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor. Suppose your product marketing team is promoting a new feature. Yeah, we thought so.

Management