Information Technology Marketers Marketing Strategy 
Martech
FEBRUARY 20, 2025
Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.
Martech
NOVEMBER 9, 2022
Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Podcasts have a lot of upside for B2B marketers. Buzzsprout ].
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Adobe Experience Cloud Blog
NOVEMBER 16, 2016
Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies.
OnPassive Marketing
APRIL 9, 2022
Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. B2B Marketing In The Modern Era.
Marketing Insider Group
MAY 19, 2015
I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts.
Marketing Insider Group
JUNE 15, 2020
Creating a report that has real meaning for B2B marketers is challenging. By analyzing more than 4 million downloads, the 2020 Content Report reveals significant observations of the B2B buyer market, leading marketers to make more informed content marketing strategies with tangible downstream Marketing ROI.
Spiralytics
NOVEMBER 20, 2022
Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its versatility and extensive range of features and platforms. Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences.
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