Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. Email: Business email address Sign me up!

Transform

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. SEO for startups can be overwhelming but dont let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes, startups can be reactive and publish faster.

SEO

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

Social Media Marketing

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement.

Transform

Jeff Bullas

JUNE 27, 2025

MrBeast (Jimmy Donaldson) is a new age content creator and as of June 2025, his YouTube channel boasts over 407 million subscribers and has accumulated more than 87 billion total views. Creators are not only making content but also building global media companies. This isn’t just about content. cable networks.

Non-Profit

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. The next week, you film some YouTube videos.

Customer

Martech

OCTOBER 24, 2024

workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are.

User-Generated

Hubspot Marketing

NOVEMBER 20, 2024

I still remember my first taste of artificial intelligence (AI).It But honestly, even as a preteen, I could see that it needed a lesson in humanizing AI content. Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer. Why does AI content need humanization?

User-Generated

Sprout Social

SEPTEMBER 23, 2024

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. trillion annually.

Transform

Hubspot Marketing

SEPTEMBER 19, 2024

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? We believe the solution lies in AI personalization tactics, which enable businesses to analyze and interpret vast amounts of customer interactions across large datasets.

Customer loyalty

Search Engine Land

JULY 29, 2024

How generative AI/answer engines work. GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Key benefits of GEO. How GEO works. What is GEO?

Transform

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers. The reality is otherwise.

Content Marketing

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. What is AI? Why is AI significant in marketing? Self-correction.

Transform

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. Content atomization addresses this challenge. This approach helps stretch the value of every content investment. What is content atomization?

Whitepaper

Martech

APRIL 7, 2025

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Email: Business email address Sign me up!

Key Performance Indicator

Neil Patel

JULY 20, 2025

If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services.

User-Generated

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Table of Contents What is digital content?

Tentpole

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.

Whitepaper

Martech

AUGUST 1, 2024

lmao now an actual Habsburg knows about my concept of “Habsburg AI”. Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. Wix released AI-powered tools to suggest blog topics, generate content, and create images for target audiences. Staying in power for 402 years is no easy task.

User-Generated

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release , AI has become a hot topic of discussion. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? Generative AI can streamline communication.

Whitepaper

Backlinko

JUNE 12, 2025

The next step is to ensure your expertise is recognized by AI systems. Users ask AI about your industry, see your brand mentioned, and then visit you directly later. More people are seeing our content in search results, but fewer are clicking through. You lost half your Google traffic. What’s going on? The good news?

SEO

Buffer Marketing

MARCH 26, 2025

Instead of chasing metrics, I focused on monetization and intentionality with my content pillars. Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy. Which content types and topics would resonate most with my audience?

Transform

Backlinko

JULY 26, 2024

Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. ChatGPT: Best for Prompt-Based Research and Content Creation G2 Rating 4.7/5 Short on time?

Price

Hubspot Marketing

JULY 22, 2024

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made leaps in relevance and accuracy.

User-Generated

Hubspot Marketing

JUNE 30, 2025

Table of Contents Marketing Job Description Types of Marketing Jobs Marketing Job Description FAQs As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. So I like to think of job descriptions as being a powerful tool for advertising your company.

Management

Hubspot Marketing

SEPTEMBER 23, 2024

And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. Focuses on content and page optimizations that help a site rank for certain keywords. Well, let’s just say that creating AI-generated content at scale can have its downsides.

SEO

Marketing Insider Group

AUGUST 7, 2024

Unlike traditional AI tools, ChatGPT stands out with its ability to understand and generate human-like text, making it incredibly versatile and user-friendly. Quick Takeaways ChatGPT can automate routine content creation and internal communications tasks, leading to faster response times and less manual effort.

Transform

Hootsuite

JUNE 25, 2025

From big-picture strategy all the way through to caption creation, AI tools have become critical resources for social media teams. The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. What is social AI? social listening ).

Marketing

Search Engine Land

SEPTEMBER 18, 2024

One example of this blended technique is podcast link building , which moves away from the typical transactional nature of link buying and fosters a natural link attraction through engaging and value-driven podcast content. The podcast link building approach: An overview Podcasts are becoming more than just content delivery tools.

SEO

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. There are countless tools to choose from the ones everyone knows, the latest AI tools, the obscure ones so why not try them all? AI-enhanced marketing for ecommerce ads. Processing.

Content Marketing

Martech

JULY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Management

Martech

JULY 18, 2024

Predicting the future is a rube’s game and AI is no exception. Nonetheless, the fine folks at Ericsson put out a list of 10 things likely to happen with AI. AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.”

Shoppers

Hubspot Marketing

JULY 18, 2024

Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? AI is at the forefront of this transformation, providing advanced tools and insights to create more relevant and engaging websites based on individual user data. Integrate AI chat ASAP.

Transform

Hubspot Marketing

JUNE 4, 2025

Time is money in marketing, so why not use AI workflows to boost productivity? If youre looking for workflows that make your work life easier, youve come to the right blog. But before we get into their experiences, let's dive into the benefits of AI workflow automation. Productive AI Workflows Used by HubSpotters 1.

Product

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too. I've also gathered more must-know insights from other content specialists. What is content monitoring?

eCommerce