Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing

Neil Patel

JULY 20, 2025

Throughout this article, we’re going to dive deeper into what AI in marketing looks like, sharing the benefits of taking advantage of AI, how AI can be used in marketing, plus some AI marketing tools to get you started. Better personalization can provide your business with better results from your marketing campaigns.

User-Generated

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. Ill cover why startups need SEO, a detailed step-by-step guide on how to do SEO for startups, and tips from entrepreneurs and SEO professionals who have had great success. The primary purpose of marketing is sales.

SEO

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role.

Management

Hubspot Marketing

SEPTEMBER 23, 2024

And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. Let’s review how to create an SEO budget for maximum ROI. Focuses on content and page optimizations that help a site rank for certain keywords. Off-page SEO. Technical SEO.

SEO

Litmus

OCTOBER 16, 2024

Personalized messages keep customers engaged and loyal. Segmenting by customer lifecycle lets you deliver personalized messages to new subscribers, repeat buyers, or lapsed customers—meeting their needs at the right time. Instead, focus on creating emails that convert. What is the customer lifecycle?

Health

Animalz blog

AUGUST 12, 2024

In this interview, Henry explains his content creation process, revealing how he turns everyday business experiences into authentic, value-packed posts that resonate with his audience and drive growth for Reclaim.ai. Tim: How do you approach the content you put out as a founder?

Shipping

Hubspot Marketing

APRIL 15, 2025

This list comes from a16zs AI Unwrapped , which largely features consumer apps for personal use. How Flow Works I tested Flow, and heres how it works: Hold down the space bar, speak your command, and Flow transcribes it in real time. If youre the kind of person who has 50 tabs open at all times, you should try Cubby.

Product

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Yet one question persists: How do we truly measure ROI and know our efforts are paying off? Moving Beyond Vanity Metrics Page views, social shares, and “likes” were once the gold standard in content marketing performance.

Whitepaper

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Hyper-Personalization Powered by AI 2. Customers now expect personalized messages.

Market Trends

Hubspot Marketing

FEBRUARY 25, 2025

Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. While the idea of selling something to someone is as old as humanity, the modern funnel framework helps standardize and improve a buyers experience. And how do you know its working? In 1898, advertising pioneer Elias St.

Transform

Backlinko

MARCH 3, 2025

In this guide, you’ll learn all about organic traffic, including how to measure and increase it. Lets start with what organic traffic is and how it differs from other traffic sources. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. What Is Organic Traffic?

SEO

Buffer Marketing

JANUARY 22, 2025

I spoke to several of my favorite creators across platforms and asked them, with all their years of experience (and cross-platform followings), what they would do differently if they were starting from scratch today. And they had some fascinating insights to share. “What’s your main reason for creating content?

Gen Z

Martech

JULY 1, 2025

The alternative: Integrated campaign workshops with the revenue team From the beginning, you need to involve key stakeholders from sales, product development and customer experience (CX) in the campaign planning process. Website content is only a job for marketing Marketing often takes sole ownership of website content.

Thought Leadership

Hubspot Marketing

OCTOBER 14, 2024

Table of Contents What is a marketing strategy framework? Your marketing strategy framework takes this all a step further and, as mentioned above, ensures your marketing plan is successful because you’ll share content with your audiences at the right time in the most relevant channels that are more likely to drive results.

Marketing

Marketing Insider Group

OCTOBER 23, 2024

It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts. Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Let’s find out! Some of the leading AI-powered tools include: 1.

Social Media Marketing

Buffer Marketing

APRIL 30, 2025

Whether you’re crafting engaging visuals, planning your content calendar, analyzing your data, or boosting engagement, free Instagram tools can save you hours of work every week. With its intuitive drag-and-drop interface, you can quickly customize visuals — no design experience required. Let’s dive in.

User-Generated

Businesses Grow

JUNE 9, 2025

A single viral tweet, an influencer’s critique, or a wave of user-generated content can redefine a company’s image overnight—for better or worse. But how do we control it?” ” I thought this would be a good thought experiment to explore. Publish authoritative content that dominates search results.

Branding

Buffer Marketing

OCTOBER 28, 2024

So you can start small and scale up as you're ready for more features. And since this is the Buffer blog, you’ll forgive us for being a little biased, right? 😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. I've been there.

Digital Marketing

AWeber

AUGUST 1, 2025

Effective newsletter writing combines valuable content with strategic copywriting to build relationships and drive business results. With the average employee spending 30 hours weekly in their inbox , knowing how to write a newsletter that provides immediate, clear value is essential to earn attention and engagement.

Transform

Marketing Insider Group

NOVEMBER 4, 2024

These technologies promise immense value—allowing teams to automate repetitive tasks, analyze customer data in real-time, and deliver personalized content at scale. Instead, they leverage these tools alongside expert guidance to create holistic strategies that fuel sustainable growth.

Transform

Welcome Software

JANUARY 6, 2025

In fact, it's showing minimal signs of what exactly it will do next, or how far it will go in the future. Gary Survis , Insights Partners Integrating AI into your workflows is essential if you want to be working smarter, not harder. It's hard to keep up, but it's showing zero sign of slowing down.

CMO

SocialPilot

MAY 27, 2025

With audiences increasingly influenced by social content, having a social media content creator on your team isnt just helpful, its essential. The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge. Lets break it down.

Thought Leadership

Backlinko

MAY 31, 2025

With a solid calendar, you can: Map out content ideas weeks or months in advance Deliver messaging that resonates with your audience Drive measurable results from your social efforts In short: A social calendar replaces guesswork with an actionable roadmap. But creating a calendar that actually works for your team?

User-Generated

Hubspot Marketing

MARCH 10, 2025

Not because starting a business is hard, but because scaling one is brutal. Thats what were building with Breeze AI designed specifically for scaling companies, built directly into HubSpots customer platform. With Breeze, scaling companies can quickly and easily get value from AI connected to their customer data.

Transform

Buffer Marketing

JANUARY 30, 2025

Skip the fluff and focus on who you help, how you help them, and why they should follow you. Small tweaks can make a huge difference in how professional and credible you look online. Setting clear, measurable goals keeps your content focused and your efforts productive. Spoiler: You didn’t.

User-Generated

Use Insider

SEPTEMBER 13, 2024

With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. In this blog, we will delve into how AI is reshaping email marketing, allowing businesses to connect with their audiences in more meaningful ways.

Transform

Neil Patel

JULY 11, 2025

Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about. Table of Contents Key Takeaways What Is A User Persona?

CRM

Hubspot Marketing

JULY 10, 2025

A specialized CRM system helps consulting firms organize client data, automate follow-ups, track project progress, and deliver personalized experiences that win and retain high-value clients. Table of Contents What is a CRM for consulting? Here are the top 4 solutions that excel in the consulting space: 1.

CRM

Lynton Web

DECEMBER 29, 2024

The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Closed-loop reporting shows how prospects move from first touch to final sale. Sales teams can close deals faster because they know precisely when and how to engage.

Customer Journey

Customers.ai

NOVEMBER 20, 2024

That’s why we created this Marketing Campaign Checklist , your ultimate guide to nailing every detail, from planning to post-launch optimization. Dream Big, Start Smart: Define Your Campaign Goals Before you start creating, designing, or promoting, you need to answer one simple question: What does success look like for this campaign?

PR

Hubspot Marketing

JUNE 25, 2025

Second, I’ve learned how to train AI tools in my voice and perspective consistently enough that they can now produce strong first drafts that actually sound like me. And, I’m going to show you how. It really comes down to personal preference. Personally, I prefer ChatGPT. How well the output matches your expectations.

Copywriting

Customers.ai

DECEMBER 24, 2024

How often do you visit a site for the first time and make a purchase right away? You need ad remarketing software that helps you track visitors, build smarter retargeting audiences , and deliver personalized ads that actually convert. Probably not very often, if ever. You arent alone. Most visitors dont convert on the first visit.

eCommerce

Backlinko

JUNE 23, 2025

Including writing, video creation, and customer research. Scaling high-performing ads $39+/month HubSpot AI marketing automation $20/month/seat 1. From a quick Instagram caption for your DTC skin care company to a detailed content strategy with audience segmentation, ChatGPT does it all. In fact, you get a 3.7x Short on time?

User-Generated

Welcome Software

JUNE 2, 2025

And while you're busy making sense of disconnected tools, your competitors are deploying unified platforms that deliver superior experiences at half the cost, a fraction of the time and none of the headaches. 2025: the year of the Digital Experience Platform But times are a changing. The symptoms are easy to spot. The result?

Transform

Welcome Software

SEPTEMBER 17, 2024

Marketers in banks and fintech companies are shedding their old-school reputations and embracing cutting-edge technologies, turning their roles into powerful engines of personalization and customer engagement. But what exactly is fueling this transformation, and how are marketers adapting to this new landscape?

Transform

SocialPilot

FEBRUARY 11, 2025

And it hits you How did this go viral? Whether its a laugh-out-loud meme, a life-changing topic, or a trending dance, successful content creators didnt just get luckythey use proven strategies that work. A balanced approach that connects viral-worthy content with brilliant strategies to build steady engagement and brand loyalty.

User-Generated