Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. The latter gets honest, constructive insights that they can use to further shape their employer branding strategy. Proud of my team for ??ing

Management 97

Management Social Media Marketing Branding Place 97

Litmus

JULY 28, 2022

Join us wherever you are, for two action-packed days full of insights, networking, learning and development opportunities–by email pros, for email pros. Morgan’s keynote session will focus on diversity, equity, and inclusion (DEI) in marketing. Without further ado, allow us to introduce you to our keynotes. GET TICKETS.

Finance 80

Finance Transform Education Thought Leadership 80

Sprout Social

MARCH 14, 2022

Whether it’s a specific day that you’re honoring or a multi-month initiative that’s being kicked off for the first time, there’s one thing that brands today are having to focus on now more than ever— placing inclusivity at the forefront of the conversation. Inclusivity is becoming non-negotiable for consumers. Ben & Jerry’s.

Branding 113

Branding Transform Fashion Health 113

The CMO Survey

FEBRUARY 24, 2021

The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. in marketing spending on Diversity, Equity, and Inclusion (DE&I). Here are the top results based on a sample of 356 marketing leaders at for-profit U.S.

Transform 130

Transform CMO B2C Digital Marketing 130

Sprout Social

JUNE 24, 2021

Distributed teams can open doors for more diverse talent. One, in particular, stands out: inclusive hiring opportunities. Eliminating location bias from the equation opens the door for more diverse talent, which is good news for marketers. Social listening gave us insights into what the future of work looks like.

Health 114

Health Marketing Marketers Social Media Marketing 114

Martech

JULY 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Don’t stop thinking about diversity . Another story that can’t be ignored, he said, is diversity, equity and inclusion. Read more here. Nor should it. Read more and watch the clip here.

Transform 110

Transform CRM User-Generated eCommerce 110

Litmus

MAY 4, 2021

This combination of diverse forces has transformed how the marketing function must work, requiring that it become more agile, interdependent, and accountable for driving company growth. Strategic move #2: Cultivating a diverse and inclusive marketing organization starts with the people on your team.

Transform 79

Transform Marketing Marketers Finance 79

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? More than two-thirds of brands rate their external DEI leadership communication, hiring practices or growing diverse talent as good or very good. With those numbers in mind, hitting the right notes for Women’s History Month is imperative.

Education 118

Education Manufacturing Law CMO 118

Moz

DECEMBER 15, 2020

That insight led to some of the resources we created this year, and those we’ll be launching in early 2021. In addition, we transitioned MozCon to a virtual platform, doubling the number of attendees of previous years and providing the most cutting edge insights and strategies from leading marketers across the country.

SEO 80

SEO Analytics Digital Marketing Place 80

SmartBrief - Marketing

JULY 31, 2023

Armed with social insights about their consumers, brands can add more value to their customers. For instance, they can recommend products to customers on their birthdays to create a personal touch, personalize their offerings for superior relevance and develop strong brand equity.

Retail 52

Retail Branding Fashion CRM 52

Litmus

SEPTEMBER 17, 2020

It may not be a surprise to you that his list size started declining, but the insight here is that it actually revealed a weakness in his email marketing program. Cause and Effect: A Fireside Chat on Inclusivity in Marketing | Kevin Tyler @ UCLA School of Nursing, Cynthia Price @ Litmus. Overall brand equity is a long gain.

Law 99

Law Price New Technology Marketing Strategy 99

Litmus

FEBRUARY 21, 2022

If you’re thinking about things like SEO, that’s terrific because they’re searching: You can write content; you can start to use insights. Second, figure out what you can control today (and double down with) in regards to developing and attaining first-party data that is yours, that you can action on.

Market Trends 91

Market Trends B2C Marketing Marketers 91

Econsultancy

JANUARY 5, 2022

Pursue diversity. The industry has a huge diversity problem and while progress has been made the problem remains. I would recommend marketers add diversity, equity and inclusion as a key part of their 2022 planning initiatives. is committed to helping brands harness that data, organise insights and act on them.

Advertising 52

Advertising Advertisers Retail Communications 52

Set Up

JANUARY 31, 2023

We work with the insightful answers to those questions to create customized principle(s) that govern the design of the experience. When we get to expand their audience through diversity, equity, and inclusion practices, we shine. What do we want them to know? And What action do we want them to take?

Health 52

Health Entertainment CRM Analytics 52

Litmus

OCTOBER 26, 2022

Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. Keynote speaker Morgan Matthews (Head of People and Finance, National Cycling League ) session was all about diversity, equity, and inclusion ( DEI ) in marketing. Let’s Take it Personal.

CRM 91

CRM Email Marketing Finance CMO 91

Martech

DECEMBER 22, 2021

Now, they’re also voting for the future they would like to see the world move towards — a future in which climate change is being addressed, centuries of socioeconomic and racial injustices are being corrected and equality and inclusivity are available to all. However, inclusive marketing isn’t just a tactic to pander to audiences.

Gen Z 112

Gen Z Marketing Marketers Promotion 112

Litmus

OCTOBER 8, 2020

But one of the topics that cropped up in both expected and unexpected places was the theme of diversity, equity, and inclusion. One of my favorite talks was the chat between our VP of Marketing, Cynthia Price, and Kevin Tyler, the Insights Director at the UCLA School of Nursing. What is diversity, equity, and inclusion?

Transform 75

Transform Marketing Marketers Millennials 75

Litmus

OCTOBER 2, 2020

In this episode of Delivering, Kevin Tyler—Insights Director at the UCLA School of Nursing—shares his insights into how—and why—marketers need to prioritize inclusion in their goals, strategies, content, and more. Episode Transcript. We’re in good shape. Kathryn and Leslie did a phenomenal job. Kevin Tyler: Yeah, sure.

Price 81

Price Marketing Marketers Education 81

Duct Tape Marketing

SEPTEMBER 30, 2022

Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] Nudge is a fast pace, but still insightful with real world examples that you can apply her recent issue. John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion.

CMO 75

CMO PR Marketing Marketers 75

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. By partnering with BIPOC celebrities specifically, brands are able to reach diverse communities they otherwise might struggle to connect with.

Gen Z 136

Gen Z User-Generated Millennials Branding 136

Sprout Social

OCTOBER 6, 2020

Your EVP outlines the monetary and non-monetary rewards you can offer to potential employees in exchange for their skills, such as compensation, unique benefits, work-life balance, office culture, initiatives around diversity and inclusion and more. Let’s say, people are on social asking, “Is Company X diverse and inclusive?,”

Branding 97

Branding Management Customer Acquisition Promotion 97

Duct Tape Marketing

MAY 4, 2023

We talk about d e i and we should diversity, equity, inclusion. But if you think about it, diversity just gets us in the door. Inclusion gets us a seat at the table, and equity gives us an equal voice and all that's great. And that asks the question, do I belong here? And belonging is so important, John.

CRM 75

CRM Gen Z Place Branding 75

Moz

OCTOBER 7, 2020

To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO. How is the SEO community doing with diversity and inclusion? Are you the new diversity hire?” “But How diverse are SEOs’ workplaces?

SEO 58

SEO Promotion Education Law 58

Sprout Social

JULY 15, 2020

This month, our Asians@Sprout BRG shared their experiences with immigration, assimilation and identity during our team-wide Diversity Equity and Inclusion meeting. Sprout used the last tip to remotely produce a Q&A with our Asians@Sprout Business Resource Group to celebrate Asian Pacific American Heritage Month.

Product 144

Product Fashion Health Social Media Marketing 144