Jeff Bullas

DECEMBER 2, 2022

In 2008 there were only 5 million people on Twitter and 50 million people on Facebook, but today there are nearly 4.6 Here are some books that provide some great tips and insights on getting free attention on social media. These books include strategies for Facebook, Instagram, YouTube and TikTok that you could steal.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! That’s why! Agreed yet?

Gen Z 84

Gen Z Analytics User-Generated Management 84

Search Engine Land

MARCH 15, 2024

Advertisers can still utilize Insights within Meta Business Suite (MBS) following the deprecation of CrowdTangle. A bot account on X, originally created by The New York Times journalist Kevin Roose, regularly highlighted the most popular Facebook posts based on data from Meta’s CrowdTangle platform. API rate limits. Alternatives.

Analytics 104

Analytics Advertising Advertisers Search Marketers 104

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. Listen to an audio summary of this post: How to Design a Facebook Business Page 1. It should be easy enough, right?

Gen Z 114

Gen Z User-Generated Millennials B2C 114

Jeff Bullas

FEBRUARY 13, 2023

billion posts on Facebook. But, behind this mammoth amount of information, there are valuable insights about your customers: who they are, what they like, and what they are willing to pay for. Here’s what that came up with: Facebook: Studies suggest that you should post just once or at most twice a day to Facebook.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Search Engine Land

MARCH 13, 2024

This feature can now automatically optimize video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Starting in March, Meta will introduce ads with product tags to the Facebook Feed (currently available only on Instagram). ” Advantage+ creative optimizations. in conversions. Coming soon.

Shoppers 116

Shoppers Advertising Advertisers eCommerce 116

Hootsuite

SEPTEMBER 25, 2023

Actionable insights to help you grow faster. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. We’ve even included a simple (and free!) 1 Analytics Tool for Growth Beautiful reports. Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. 13 Facebook Business Page Tips 1) Don't create a personal profile for your business. It should be easy enough, right?

Real Estate 98

Real Estate Promotion User-Generated Analytics 98

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Key Performance Indicator 107

Key Performance Indicator Marketing Marketers Management 107

Hubspot Marketing

JUNE 21, 2023

Facebook Live is the second-most popular live stream video platform in the U.S., In this post, we'll walk through: In this post, we'll walk through: What is Facebook Live? Why are marketers so excited about Facebook Live? Users can go live on Facebook from a profile, a Page, a group, or an event.

Promotion 145

Promotion eBook Analytics Entertainment 145

Customers.ai

APRIL 10, 2024

Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. And when synced with your CRM, you can uncover some unbelievable customer journey insights and build really personalized campaigns. Want to try it out? is the Restore tool.

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Social Media Examiner

SEPTEMBER 18, 2023

Want to engage more customers with Messenger on Facebook? Is your current Facebook Messenger strategy working? In this article, you'll learn how to use Facebook messaging insights to track and improve your Messenger strategy.

Customer 108

Customer 108

SocialPilot

JANUARY 21, 2024

Therefore, the solution lies in the Facebook sponsored posts, which is a combination of both organic and paid. In this guide, we will show you how to get the most out of a boost post on Facebook. We will also suggest the best tool out of some facebook tools that will help make the process a cakewalk for you!

Analytics 99

Analytics Management Branding Promotion 99

Digital Marketer

APRIL 4, 2024

Did you know there are about 200 Facebook Ad metrics? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics.

Price 95

Price Advertising Advertisers Key Performance Indicator 95

Search Engine Land

APRIL 10, 2024

Read our coverage of the $7 billion class-action lawsuit Facebook and Instagram advertisers filed against Meta for more insights. .” Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Advertising 127

Advertising Advertisers Performance Marketing Search Marketers 127

AWeber

APRIL 11, 2024

You’ll find their tips and success stories below, along with 23 ways to increase your brand awareness on platforms such as Facebook, Instagram, and YouTube. Rex Huxford, Director of Demand Generation, MD Clarity #7 - Post consistently at ideal times You can learn the best times for audience engagement by monitoring your social media insights.

Non-Profit 82

Non-Profit Branding Entertainment PR 82

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments.

Analytics 116

Analytics Email Marketing User-Generated Marketing 116

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Even while some things about Facebook remain a mystery — for instance, why does your seventh-grade boyfriend leave a ‘Happy Arbor Day’ message on your wall every year? Numbers don’t lie, after all.

Analytics 102

Analytics Price Place Management 102

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Thought Leadership 121

Thought Leadership Analytics Management Social Media Marketing 121

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Branding 128

Branding Customer Key Performance Indicator Fashion 128

Buffer Marketing

APRIL 22, 2024

Research has found that 44% of marketers have generated leads through LinkedIn, 39% through Facebook, and 30% through Twitter. Twitter/X Whatever you choose to call Twitter (I still prefer the old naming), this is an ideal platform to share bite-sized insights while building an audience of tech-forward, in-the-know-type followers.

Thought Leadership 93

Thought Leadership Real Estate User-Generated Food 93

Spiralytics

SEPTEMBER 11, 2023

What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? Facebook is one of the world’s most popular social media platforms, and the Philippines is no exception. But is the impact of Facebook ads really worth the cost?

User-Generated 104

User-Generated Price Advertising Advertisers 104

Martech

FEBRUARY 9, 2024

In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. Think : Discord servers , private Telegram groups , WhatsApp groups, certain Reddit and Facebook groups, and other invite-only communities where connection and shared value is a central force.

Transform 119

Transform User-Generated Analytics Branding 119

Hootsuite

APRIL 17, 2023

Actionable insights to help you grow faster. Facebook On Facebook, Reach defines how many people saw content from your Facebook Page, or about your Facebook Page (for example, a post you were tagged in). If you’re running Facebook ads, you’ll be able to slice Impressions by paid vs. organic, too. Clear data.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Hootsuite

OCTOBER 19, 2021

If you’re managing social accounts on Facebook, Instagram, or both, you can likely benefit from the management dashboard that is Facebook Business Suite. Let’s look at how Facebook Business Suite can help your business and when you might need to add other tools into the mix. What is Facebook Business Suite?

Marketing 132

Marketing Marketers Management Analytics 132

Martech

MARCH 13, 2024

This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. This month, Meta will introduce ads with product tags to the Facebook Feed (currently available only on Instagram). Advantage+ creative optimizations. in conversions. Ads with product tags expansion.

Shoppers 82

Shoppers Advertising Advertisers eCommerce 82

Customers.ai

MARCH 7, 2024

The gradual demise of the Facebook ad pixel , compounded by stringent privacy updates , has significantly hindered performance tracking and audience targeting capabilities. Enter Larry Kim, founder and CEO of Customers.ai, who, during the Ad Universe Summit , gave us a pretty compelling narrative on the future of Facebook advertising.

Advertising 70

Advertising Advertisers Outbound Marketing Customer Journey 70

Martech

APRIL 1, 2024

Data Analyst: Analyzes campaign performance, identifies trends, and provides insights to optimize the retargeting strategy. Digital Tools Needed: Retargeting Platforms: Utilize retargeting platforms like Google Ads, Facebook Ads Manager, or AdRoll to manage and execute the retargeting campaigns.

Customer 102

Customer CMO User-Generated Advertising 102

Hootsuite

JUNE 20, 2022

Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. Facebook is still the largest social media platform. hours a month on Facebook, there are plenty of opportunities to get in front of your target audience. General Facebook hacks.

User-Generated 145

User-Generated Shoppers Promotion Management 145

illumin

JANUARY 12, 2024

On Facebook specifically, programmatic ads are popular among programmatic advertisers. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach. Follow @illuminHQ

Transform 105

Transform Customer Journey Advertising Advertisers 105

Search Engine Land

JANUARY 18, 2024

One good example of a reconsideration: if you wrote off Facebook lead gen a couple of years ago, it’s definitely worth trying again, given its algorithm’s targeting improvements in the last year. There are big tests (channels, audiences) you should consider running. Things you wrote off a while back might be worth reconsidering.

User-Generated 119

User-Generated PR Advertising Advertisers 119

Search Engine Land

NOVEMBER 7, 2023

Custom Columns work a little differently on Facebook. To have easy visibility in each of your offline actions on Facebook, you’ll need to either associate each offline action with a unique standard offline event (recommended) or create a custom conversion to avoid aggregated reporting.

Advertising 121

Advertising Advertisers CRM eCommerce 121

Customers.ai

FEBRUARY 7, 2024

As CEO, he’s renowned for his expertise in Facebook and Instagram advertising, sharing his insights on the Perpetual Traffic podcast with millions of downloads. Additionally, as a Facebook advisor, he extends his expertise globally, furthering his mission to help businesses leverage digital strategies for exponential growth.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Ariyh

JUNE 12, 2023

This is a 3min practical summary of a scientific study 🎓 Join 19,403 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… The Juice Make your professional growth less overwhelming. Facebook made it mainstream. Here’s all you need to know.

B2C 107

B2C Price Promotion User-Generated 107

Hootsuite

OCTOBER 20, 2022

billion daily active users , Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Instead, create laser-targeted ads to reach the Facebook users who are most likely to be interested in your business. What is a Facebook Custom Audience?

Customer 145

Customer CRM Product Management 145

Customers.ai

APRIL 18, 2024

Leveraging the power of first-party data through our proprietary Website Visitor ID X-Ray pixel, Restore offers a direct integration with Facebook, allowing you to build retargeting audiences with unmatched precision. Advertisers used to be able to rely on the pixels provided by companies like Facebook to populate their ad audiences.

Key Performance Indicator 52

Key Performance Indicator Transform Advertising Advertisers 52