Search Engine Land

MARCH 22, 2024

Google Ads also announced several other improvements, including: A new guide called “Structure Requests”, which provides detailed insights into the complexities of creating and updating PMax campaigns through requests. Performance Max for Retail is now referred to as Performance Max for online sales with a product feed.

Retail 105

Retail Search Marketers Product Marketing 105

Search Engine Land

NOVEMBER 15, 2023

Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. Not a core or helpful content update.

Promotion 143

Promotion Product SEO 143

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates.

Retail 99

Retail Product Non-Profit Price 99

Search Engine Land

MARCH 21, 2024

This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms. What’s changing? In GA4, legacy conversions will now be referred to as key events. What Google is saying. ” Why we care.

Analytics 113

Analytics Advertising Advertisers Management 113

Martech

MARCH 13, 2024

Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Advantage+ catalog ad s update. Collaborative ads update.

Shoppers 82

Shoppers Advertising Advertisers eCommerce 82

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 110

Management Product Key Performance Indicator CMO 110

Martech

APRIL 23, 2024

Message preferences vary according to different countries and regions, and these insights are another advantage to using a solution that covers so many international markets. We haven’t updated the email, it’s literally verbatim our old email structure, updated with parcelLab supporting it,” said Moreno.

Shipping 108

Shipping Retail Customer Journey Analytics 108

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Law 109

Law Management CRM Education 109

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. What our new Data Cloud updates mean for your business As you explore how first-party data advertising can help your company, we want to make sure we tell you both the what and the why behind these new innovations.

Law 112

Law Customer loyalty Advertising Advertisers 112

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place!

Advertising 88

Advertising Advertisers Thought Leadership User-Generated 88

Martech

NOVEMBER 2, 2023

Seismic for Meetings integrates with top conferencing apps and delivers AI-driven insights and analysis​. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. Innervate updated its AI-powered Digital Asset Management (DAM) solution.

Transform 115

Transform User-Generated Analytics Management 115

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Product 103

Product Transform Price Market Trends 103

Search Engine Land

FEBRUARY 2, 2024

The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers. I know I do.

Advertising 129

Advertising Advertisers User-Generated Management 129

Search Engine Land

APRIL 2, 2024

A customer data platform is technology that allows businesses to pull in customer data from any channel, system or data stream to build a unified customer profile — updating in real time. Amazon can predict what products we will buy next. 4 keys to success with a CDP What does a customer data platform do?

Transform 88

Transform Analytics Customer Journey Shipping 88

Martech

JANUARY 29, 2024

Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. Data Analysis and Insights: Generative AI can assist startups in analyzing large volumes of data to extract valuable insights.

Key Performance Indicator 108

Key Performance Indicator Personalized Marketing Social Media Marketing Product 108

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. In addition, Adobe made user interface updates and refreshed the Resource Library of program templates. Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency.

User-Generated 119

User-Generated Shipping Place Analytics 119

Search Engine Land

APRIL 26, 2024

The March 2024 core update has been a volatile, mammoth update. It can be overwhelming when you hear that an update has finished rolling out. With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out.

SEO 70

SEO Communications Place Analytics 70

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. The power of AI in personalization, automation, data analysis, and customer insights is too valuable to ignore.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Martech

SEPTEMBER 27, 2023

Real-time feed stock updates A shocking fact: for more than 95% of ecommerce brands, even after their products go out of stock, their product ads stay active on Google Shopping for 12 to 24 hours, and in some cases longer. Real-time feed price updates Real-time stock updates are important, but the same goes for pricing.

Price 110

Price eCommerce Advertising Advertisers 110

Hubspot Marketing

SEPTEMBER 15, 2023

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Let's dive in. He told me, "Glimpse is my favorite research tool.

Market Research 128

Market Research Price Marketing Marketers 128

Search Engine Land

MARCH 21, 2024

Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year. Q2 updates. Search term insights report. DSA deprecation update. Why we care. Conversion value rules. Brand exclusions (campaign level). Automated call to action.

Advertising 87

Advertising Advertisers Search Marketers Branding 87

Rock Content

APRIL 11, 2024

Google’s recent updates seek to ensure that the algorithm aligns with the new user needs and delivers the best response to search intent. Starting in May 2022 through Google Core Update in March , we have seen blogs and sites with strong and established SEO strategies lose their results significantly. The issue was much deeper!

Transform 82

Transform User-Generated SEO Digital Marketing 82

Search Engine Land

MARCH 1, 2024

Identifying your brand’s core themes Your content pillar’s will often be a mix of areas of expertise alongside the values of the business and more personal insight. Animal welfare Sharing insights on the agency’s fundraising activity and pet-friendly working environment.

Branding 116

Branding Entertainment SEO Education 116

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. After that, how you can improve prompts to get even better answers from me.

Price 111

Price CMO Marketing Marketers 111

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. Today, listening tools are more intuitive, making insights more accessible. What are your business’ top priorities this quarter and year?

Health 99

Health Industry Insights Branding Market Research 99

Search Engine Land

APRIL 16, 2024

Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights.

SEO 113

SEO User-Generated Communications Search Marketers 113

Search Engine Land

MARCH 15, 2024

Until then, users can still access CrowdTangle and its Chrome Extension, with data updating in real-time. Advertisers can still utilize Insights within Meta Business Suite (MBS) following the deprecation of CrowdTangle. Despite expectations of the project’s end, CrowdTangle continued offering data insights to users.

Analytics 104

Analytics Advertising Advertisers Search Marketers 104

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

CRM 52

CRM Management Transform User-Generated 52

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. The transformative rise of AI. But what are your options?

Product 62

Product SEO Gen Z Transform 62

Search Engine Land

FEBRUARY 21, 2024

Mirroring the strategy used by Apple and Google’s mobile app stores, the platform provided by OpenAI is meant to empower users to build upon their existing product with custom features and experiences for specific use cases. It provides FAQs in a simple list, HTML or FAQ Schema Markup.org format for articles, blog posts and product pages.

SEO 128

SEO Customer User-Generated Price 128

Search Engine Land

OCTOBER 2, 2023

YouTube has updated its analytics platform to provide enhanced audience insights. The YouTube product team have launched a new feature in Studio Analytics to help creators better understand how new and returning viewers watch their content. Filter performance metrics by audience segment. Memberships revenue analytics.

Analytics 116

Analytics Advertising Advertisers Search Marketers 116

Rock Content

MARCH 14, 2024

Last year, we saw a clear path from the search engine giant toward prioritizing quality content , and more recently, this month we witnessed one of the largest and most impactful Core Updates that completely deindexed low-quality sites. We saw numerous Core Updates last year , all pointed to this focus. Indeed, Google is adapting.

User-Generated 92

User-Generated SEO Branding Product 92

Search Engine Land

OCTOBER 27, 2023

Example : “Conversion rate increased 10%, which indicates that our landing page resonates better with our audience after updating the content two weeks ago.” Start by comparing performance to the previous month and provide insights based on that month-over-month data. SUBSCRIBE See terms.

Management 122

Management Product Digital Marketing Search Marketers 122

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. Customers might be demanding more eco-friendly products.

Market Trends 97

Market Trends Market Segmentation New Technology Price 97

Martech

APRIL 22, 2024

Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services. Updated answer: To increase lead generation through email marketing, there are several tactics you can employ. Format) Please list four examples of each.

Whitepaper 111

Whitepaper User-Generated Marketing Automation Platform Email Marketing 111

Search Engine Land

JANUARY 18, 2024

BrightEdge’s report also shared additional insights about what’s happening with SGE right now: Places is now the most common type of SGE module. These show up for ecommerce products in SGE and AI-driven shopping experiences. New Google SGE insights: Content formats, YMYL, product views The report. Dig deeper.

Finance 136

Finance eCommerce User-Generated Entertainment 136

Martech

AUGUST 9, 2023

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Read Google’s new ads and insights features announcement for more information.

Transform 98

Transform Shoppers Shipping Retail 98