Martech

OCTOBER 15, 2024

Let’s explore how trust shapes long-term customer value, the role of transparency in modern marketing and the importance of safeguarding your brand reputation. Preserving brand integrity in the age of counterfeits The rise of product counterfeiting poses a significant threat to brand reputation and customer trust.

Customer

Sprout Social

SEPTEMBER 18, 2024

A smart social marketing framework can give your brand’s reputation a boost, give you access to actionable data and expand your reach. This should uncover insights into your ideal future objectives. You can also leverage your current social media following to find regional insights. But what about a global strategy?

Social Media Marketing

SocialPilot

JANUARY 6, 2025

That said, acquiring and managing these reviews isnt easy. Automating Google reviews lets you gather feedback effortlessly and improve your online reputation without any manual hassle. However, manual review management is fraught with several challenges. Thats where Google review automation comes in.

CRM

Vertical Response

NOVEMBER 10, 2024

Frequent emails can push subscribers to disengage and possibly mark future emails as spam, damaging the overall brand reputation. These metrics offer valuable insights into email campaign performance and identify necessary adjustments. Effective management of email campaigns is crucial for optimizing frequency and engagement.

B2C

Backlinko

MARCH 26, 2025

What people say about your brand online shapes your reputation. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. Make Reports in One Click Create reports to share insights with your team or clients.

PR

Hootsuite

OCTOBER 9, 2024

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Your social listening insights will give you hints for what makes the most sense for you and your brand. Hint: Listen up. What is customer advocacy?

Customer

Hootsuite

JULY 10, 2024

It also helps you cut through the noise to find the most relevant insights for your brand. It reveals deep insights that maximize your social efforts. Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker.

User-Generated

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. What is data storytelling?

PR

Sprout Social

SEPTEMBER 19, 2024

Measure influencer marketing ROI KPIs offer the clearest insight into the impact of an influencer campaign. This influencer partnership was a great fit for driving engagement and enhancing the reputation of both brands. Be sure to set up your tracking parameters before beginning your campaign to get the best insights possible.

Influencer Marketing

Marketing Insider Group

AUGUST 14, 2024

Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options. LinkedIn Premium provides advanced search filters, InMail messaging, and insights into who has viewed your profile.

Analytics

Backlinko

OCTOBER 23, 2024

Finally, use the insight you just gathered to create detailed audience personas. Works well for audiences who value real-time interaction and expert insights. Trustworthiness This means your content is factual, reliable, and based on reputable sources. Track and Measure Performance What gets measured, gets managed.

Marketing Strategy

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. Reputation. Brand and reputation are central. A CEO’s perspective on investment effectiveness Risk on marketing investment. What they think about us is what matters.

Transform

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. On the flip side, negative feedback can damage your reputation. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. But it’s worth the effort!

Management

Buffer Marketing

AUGUST 6, 2024

This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele. It is about sharing valuable insights, ideas, and perspectives on relevant topics within your field to influence and inspire others.

Thought Leadership

Sprout Social

JANUARY 24, 2025

Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Sign Up for UK Index Insights Webinar Sorted? Need to focus your resources? Want to know more?

Entertainment

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics

Martech

DECEMBER 17, 2024

To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. Try re-engagement campaigns or remove them from your lists to avoid hurting sender reputation.

Email Marketing

SocialPilot

DECEMBER 20, 2024

You can not build your online reputation without managing your Google Business Profile. In an era where 87% of consumers rely on Google daily for local business searches, review management becomes absolutely critical. So negative review management becomes essential for your business management.

Customer loyalty

Hubspot Marketing

NOVEMBER 20, 2024

No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. A risk assessment is a step-by-step process used to identify, evaluate, and prioritize potential risks to a business’s operations, safety, or reputation. Approving official.

Manufacturing

Marketing Insider Group

OCTOBER 16, 2024

You can gather insights through surveys, customer feedback, or by analyzing competitors’ followers on platforms like LinkedIn. The goal is to position your business as a trusted resource by addressing your audience’s pain points and offering insights that help them make informed decisions.

Social Media Marketing

Search Engine Land

JULY 11, 2024

Data-driven insights from surveys and interviews elevate your content in a sea of sameness. Most importantly, no AI tool can replicate insights derived from proprietary research. At the same time, a survey may not capture nuanced opinions or more detailed insights. Without intelligent analysis and insight, data means nothing.

Whitepaper

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Armanino LLP , for example, used its employee advocacy program to equip more employees across the business with the skills and tools to become social superstars — and build the firm’s reach and reputation along the way. Employee advocacy can also aid in PR crises and issues management.

PR

Martech

AUGUST 20, 2024

Here’s our guide to finding the right data enrichment provider How to tell if you need data enrichment “What we hear is, ‘Our marketing campaign is all top of funnel,’” said Sneh Kakileti, VP of Product Management for data provider ZoomInfo. “‘Our Data enrichment can provide insights into customer habits and demographics.

Law

Litmus

OCTOBER 18, 2024

Having multiple email subdomains within your email program lets you track and manage reputation without different activities affecting one another. If there’s a sudden spike in bounce rates, your email reputation and deliverability on your other subdomains will be safe.

Law

Martech

DECEMBER 11, 2024

Dig deeper: AI transformation: How to prepare your marketing team Data scientists: The insight generators within AI integration Data scientists turn raw data into valuable insights. They work with business analysts to make sure insights match strategic goals. Are they prepared to support scalability and data security?

Transform

Search Engine Land

AUGUST 30, 2024

This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. Start with small projects Implement AI in small, manageable projects. Analyze customer data for insights. For example, use AI tools to: Personalize email marketing campaigns. Tools like Copy.ai

Transform

Martech

FEBRUARY 18, 2025

For those who embrace AI, the future promises precision, insight and agility. With AI delivering real-time, predictive insights, there is no longer an excuse for uninformed choices. Impact : Leaders who ignore AI-driven insights risk making negligent decisions. QBRs) is the leading factor in reducing churn.

Transform

SocialPilot

JANUARY 15, 2025

However, under no circumstances should a business buy positive customer reviews, as this can lead to legal action or even a complete suspension of their review account, further damaging their reputation. While customers dont have to use your suggestions, these tools can serve as a helpful guide and make the review process more manageable.

Customer

Marketing Insider Group

SEPTEMBER 3, 2024

Off-Page SEO Backlink Building: Take the time to build backlinks from reputable websites in your industry. Adjusting Strategies Based on Performance Data: Use the insights gained from your metrics to tweak your content strategy. Linking to related content improves the user experience and helps search engines crawl your site.

Digital Marketing

Martech

FEBRUARY 12, 2025

While companies once managed their reputations through carefully crafted press releases and strategic media placements, our modern ecosystem demands real-time responsiveness and authentic human connection. The healthcare sector’s trust emergency The healthcare industry’s reputation crisis didn’t emerge overnight.

PR

SocialPilot

JULY 12, 2024

By analyzing the data collected behind your social media presence, you can unlock powerful and actionable insights to fine-tune your social media strategies and get real results. The main areas include performance metrics, audience demographics, competitor insights, paid social media performance, and brand sentiment.

Analytics

Hubspot Marketing

JANUARY 16, 2025

The tools you use to score your content will leverage incredible amounts of expertise and put data-driven insights at your fingertips. Its worth noting that some insights wont be discoverable using a content scoring method. Use the insights from your content scoring strategy to help you create high-quality content. Guess what?

Analytics

Backlinko

NOVEMBER 8, 2024

AI can help you manage the complexity of product development. AI can give you access to real-time insights into market trends and user behavior. Tools like Keyword Magic Tool , for example, provide insights into what customers are actively searching for. AI can make this process far more manageable. The good news?

Price

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. Reputation. Brand and reputation are central. A CEO’s perspective on investment effectiveness Risk on marketing investment. What they think about us is what matters.

Transform

SocialPilot

JULY 9, 2025

Whether you’re managing a growing startup, a local service, or a global brand, knowing which review platform aligns best with your strategy can directly affect your visibility, reputation, and conversion potential. That’s exactly why this comparison matters. Let’s break down one by one: 1.

Management

Marketing Insider Group

NOVEMBER 20, 2024

However, with so many elements to manage , it’s easy to make paid media mistakes that can hinder results. Setting realistic budgets, making adjustments based on performance data, and using ad platform budget controls help you manage spending. Ahrefs reports that over 96.5% Focusing on a few specific metrics can drive success.

Management

SocialPilot

DECEMBER 18, 2024

Reviews, especially those on your Google listing, are invaluable feedback from your customers that improves your businesss reputation. Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. And thats not all.

Transform