Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

Sprout Social

APRIL 17, 2024

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software.

Customer 101

Customer Non-Profit Real Estate Transform 101

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Branding 128

Branding Customer Key Performance Indicator Fashion 128

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Price 94

Price Market Segmentation SEO Market Research 94

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Education 117

Education Health Management Branding 117

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Management 106

Management Branding User-Generated Energy 106

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Education 114

Education Health Management Branding 114

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Transform 111

Transform User-Generated Health Branding 111

Digital Marketer

MARCH 20, 2024

Sprout Social Sprout Social is one of the best social media marketing tools in the market. Sprout Social boosts your social media marketing efforts. It offers the right reporting and analytics software that help you get real-time insights for your business. It helps you manage all aspects of your social presence.

Digital Marketing 102

Digital Marketing Social Media Marketing User-Generated Price 102

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies.

CRM 125

CRM Retail Customer Journey Analytics 125

Sprout Social

NOVEMBER 29, 2023

As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Uncover important insights about your audience. First, let’s talk about the good kinds of automation—the kinds of automation that can assist your social team and improve your strategy.

User-Generated 115

User-Generated Analytics Management Social Media Marketing 115

Sprout Social

MAY 31, 2023

Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology. In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence. What can communications teams do with AI?

Communications 123

Communications PR Transform Law 123

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Atlassian started using Sprout Listening in 2019. in savings over three years.

Health 102

Health Key Performance Indicator Communications Management 102

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. Customers even described Sprout as a “can’t live without” resource.

Transform 103

Transform Fashion Management Analytics 103

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Enter Sprout Social. Reputation management. Optimizing marketing workflows.

Transform 88

Transform Copywriting Marketing Marketers 88

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. Yet, each team brings unique skill sets and expertise to the table. It’s important for recruitment teams to lean into these platforms.” It’s a win-win.

Promotion 101

Promotion Entertainment Management Branding 101

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Applying these insights impacts your business strategy in two ways: 1. This insight can steer future product development or marketing strategies.

Customer 110

Customer Transform Communications Promotion 110

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing Strategy 105

Marketing Strategy Manufacturing PR Marketing 105

Sprout Social

JANUARY 3, 2023

Think about it: Every team in your company is full of experts. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact. The benefits of cross-team collaboration. Your customer service team is already primed to support.

Customer Journey 122

Customer Journey Analytics PR Communications 122

Sprout Social

DECEMBER 22, 2022

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. This allowed each team member to create platform-specific content that fit exactly what users were looking for.

Social Media Marketing 108

Social Media Marketing Communications Marketing Marketers 108

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? Without a human touch, this has the potential to leave you with inaccurate insights, and lead to poor business decisions. AI gets you the insights you need in seconds. Let’s get into why.

Shipping 135

Shipping Social Media Marketing Management Branding 135

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Keywordinsights.ai

Transform 110

Transform Content Marketing Marketing Marketers 110

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a.

Influencer Marketing 107

Influencer Marketing Transform Marketing Marketers 107

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones. This is important considering skill gap is a major issue in many marketing teams. How has AI impacted the market?

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. Let’s dive into the advantages in detail.

Branding 114

Branding Health Customer loyalty User-Generated 114

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social).

Social Media Marketing 118

Social Media Marketing Price Marketing Marketers 118

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. Employee highlights that reference the skills, expertise and dedication of your team establish your brand as an authority in your industry. Both teams can be seen walking around the store and showing off the brand’s eyewear.

Transform 91

Transform Manufacturing Education Entertainment 91

Sprout Social

NOVEMBER 21, 2023

Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. It deals with collecting insights that help your business stay ahead, adapt and grow. With Sprout Social, you can track your competitors’ social media performance on a visual dashboard.

Market Trends 97

Market Trends Market Segmentation New Technology Price 97

Sprout Social

FEBRUARY 8, 2024

Through tools like Sprout Social you can use social listening to help identify conversations involving your competitors and what your audiences are talking about. With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors.

Price 110

Price Entertainment Social Media Marketing SEO 110

Sprout Social

FEBRUARY 1, 2024

Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting. Facilitates team collaboration If you work with a team to create and schedule your Facebook content, publishing tools can make the process even easier. Yes, we’re going to toot our own horn.

Branding 98

Branding Price Analytics Management 98

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 4.

Social Media Marketing 65

Social Media Marketing Key Performance Indicator Influencer Marketing Management 65

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Want to speed up internal comms and uncover valuable customer insights at the same time? How does Salesforce integrate with Sprout Social?

CRM 111

CRM Whitepaper B2C Analytics 111

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. Each of our business lines needs different things.”

Copywriting 103

Copywriting Education Energy Health 103

Sprout Social

NOVEMBER 8, 2023

As a brand, your job is to decipher that emotion, paint an accurate picture of the customer experience and then use that insight to improve future experiences. Improve customer experience Sentiment analysis offers actionable insights that can help you craft experiences tailored to the emotional needs of your customers.

Customer 111

Customer Transform Shipping User-Generated 111

Sprout Social

MARCH 30, 2023

For Sprout Social, this presents a massive opportunity to build solutions that help teams work smarter, unlock creativity and increase social media’s business impact exponentially. For our current and future customers, now is the time to start planning for adaptation—and empowering your teams with the tools they need to do it.

Energy 120

Energy User-Generated PR Shipping 120

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Branding 85

Branding Key Performance Indicator Transform Health 85

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Thought Leadership 110

Thought Leadership Analytics Food Health 110