Buffer Marketing

DECEMBER 5, 2024

— Anna C Mallon 3 cool Buffer analytics features brands + creators love All your social media metrics in one dashboard Forget hopping between social channels and copy-pasting all those numbers into a spreadsheet — Buffer pulls all your data from Instagram, Facebook, Twitter, and LinkedIn into a single dashboard.

Analytics

The Marketing Operations Leader

JANUARY 11, 2025

Recommendation: 1-2: Collaborate with leadership to align on goals and create a quarterly planning process that integrates ops. Are our tools fully integrated, or do we operate in silos? 2: Some integration, but inefficiencies remain. 3: Fully integrated and optimized stack with regular audits.

Finance

SocialPilot

SEPTEMBER 5, 2024

Twitter We know that being on Twitter may not directly lead to bookings. However, our experts recommend having a presence on Twitter as it is a crucial platform for ongoing engagement and community building, keeping your agency top-of-mind among travelers.

Promotion

Martech

JULY 26, 2024

Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools. Interactive experiences : Integrate interactive elements such as live chats, virtual consultations and interactive product configurators to enhance user engagement.

Transform

SocialPilot

JANUARY 16, 2025

Twitter : Retweets and likes, hashtags, concise and keyword-rich content, and links. Integrate Relevant Keywords and Hashtags :Identify and add relevant niche-specific keywords and hashtags to your bio. Check out how Rand Fishkin has used popular keywords in his Twitter/X post to benefit from social SEO practices.

SEO

Marketing Insider Group

JANUARY 21, 2025

For instance, concise and punchy headlines perform best on Twitter (X) due to character limits. How to Use Visuals When integrating visuals into your blog posts, focus on relevance and quality. For example, Instagram uses visually appealing images and brief captions, while Twitter focuses on concise, engaging headlines with hashtags.

Entertainment

Sprout Social

JULY 23, 2024

I deleted Instagram and Twitter on my phone. The brand integrated its entire product catalog into its account and created Pinterest Shopping ads to encourage customers to checkout. “You know what I really like? Pinterest. I’ve got a lot of stuff saved. I see all the content I want to see.”

Gen Z

Marketing Insider Group

SEPTEMBER 3, 2024

Email Marketing Integration: Use email campaigns to distribute your content directly to subscribers. Choose platforms where your audience is active, whether it’s Instagram, LinkedIn, Twitter, or another. Engage with followers by encouraging likes, shares, and comments.

Digital Marketing

Hubspot Marketing

JULY 16, 2025

billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. Hootsuite Best for: Small to medium social media teams who need affordable multi-platform scheduling and basic analytics with CRM integration capabilities.

CRM

Hubspot Marketing

JULY 25, 2024

Kieran and I experimented with some of these new developments in a recent episode of Marketing Against the Grain , including a viral AI video on Twitter and an AI-generated ad created in less than 15 minutes. But with such rapid innovation, what’s actually worth the hype? Experiment.

Transform

SocialPilot

JANUARY 27, 2025

By focusing on platforms like LinkedIn, Instagram, TikTok, X/Twitter, and even niche communities, B2B businesses can reach the right audience with the right message. X/Twitter : It’s great for staying updated on industry trends and participating in discussions. Repurpose content. But what will you be tracking?

Thought Leadership

Hubspot Marketing

JULY 11, 2024

While the real-time integration of AI was the entertaining (and unpredictable) highlight of the episode, ChatGPT provided several suggestions to improve our marketing approaches by tapping into our brand’s audience and community. Not bad for a software that's almost 40 years old. Curate unexpected user experiences.

Transform

Hubspot Marketing

FEBRUARY 18, 2025

Grok by xAI: Twitter Data & Realistic Image Generation Grok is a fun one its a social media native, integrated with X (formerly Twitter). But where it really shines is pulling in Twitter data in real-time. Its a decent model and comes with a strong image generator, Flux One, that can make super-realistic visuals.

User-Generated

Sprout Social

JANUARY 31, 2025

The company used an AI tool to identify and gather Polish social media posts on Facebook, Instagram, Twitter and blogs via emotion-focused keywords and hashtags (#joy, #love, #sadness, etc.). By integrating AI Assist, were saving time and creating better content and experiences for our audience.

Social Media Marketing

SocialPilot

JULY 12, 2024

Is it Facebook, Instagram, LinkedIn, Pinterest, or Twitter)? Does the tool integrate with the social media platforms that I use? The tool integrates with HubSpot, Salesforce, Google Ads, Facebook, Marketo, and Microsoft Office to view all data in one place. Which social media platforms do I need to track? (Is

Analytics

Marketing Insider Group

SEPTEMBER 24, 2024

Setting clear business objectives for your social media efforts helps integrate social media into your broader marketing plan, driving meaningful business outcomes. Google Analytics and social media analytical tools from platforms like Facebook, Instagram, and Twitter provide valuable data.

Transform

Sprout Social

SEPTEMBER 17, 2024

Enhance marketing campaigns to convert prospects into customers Social media efforts should be integrated with existing marketing campaigns. A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Integrate creative questions in posts to diversify content and engage your audience.

Retail

Hubspot Marketing

NOVEMBER 18, 2024

percent) X (formerly Twitter) (9.9 He explained, "A successful influencer campaign integrates smoothly into your overall marketing strategy (not the other way around).” According to The State of Influencer Marketing Benchmark Report 2024 , the top five social media platforms for pursuing influencer marketing include: TikTok (68.8

Influencer Marketing

Sprout Social

JANUARY 27, 2025

Enhance marketing campaigns to convert prospects into customers Social media efforts should be integrated with existing marketing campaigns. A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Integrate creative questions in posts to diversify content and engage your audience.

Retail

SocialPilot

DECEMBER 15, 2024

Each brand includes one profile from platforms like Twitter, Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more. Users get deeper platform integration with LinkedIn and Twitter analytics. The SmartLinks feature helps optimize bio links, while integrations with Google Drive and Canva simplify content creation and storage.

Price

Hootsuite

NOVEMBER 4, 2024

Hootsuite Analytics Start free trial Hootsuite Analytics collects your stats and audience demographics from Facebook, Instagram, Twitter, LinkedIn, and TikTok. Tip: Learn how to integrate Brandwatch with Hootsuite. Pricing: Available on request 3. Coolest feature: The Brandwatch database draws from 100 million unique sites and 1.7

Analytics

Sprout Social

JUNE 13, 2025

Make sure the tracking data gathered from the above methods integrates into your attribution tool. If not, advocate for integrating it to accurately demonstrate the impact of your content’s contributions on business outcomes. Use YouTube Ad analytics to monitor ROAS, cost per click and view-through conversions.

Analytics

Sprout Social

JANUARY 15, 2025

But social media is often at the core of any integrated affiliate marketing strategy because its where most influencers already connect with their audiences and create content. Plus, these networks integrate well with influencer marketing platforms, making it easier for you to track engagement, sales and commissions.

Influencer Marketing

Sprout Social

MARCH 26, 2025

We analysed nearly 270 million engagements across 50,000 business social profiles from Britain and Northern Ireland, including Twitter, Facebook, LinkedIn, Instagram, Pinterest, TikTok and YouTube. Best times to post on X (formerly Twitter) in the UK Best times to post on X Monday : 36 p.m. Tuesday : 36 p.m. Wednesday : 19 p.m.

Entertainment

Hootsuite

NOVEMBER 28, 2024

See how it compares in terms of features and integrations. It’s seriously easy. Start free 30-day trial 2. Source: Sprout Social Sprout is on the pricier side compared to Hootsuite. So, are you ready to get started with Pinterest marketing? Bookmark these tips and get cracking — we’ll see you on our feed!

Gen Z

Sprout Social

SEPTEMBER 16, 2024

Brands and leadership teams recognize the importance of integrating AI into their workflows, but it’s not as simple as flipping a switch. We’ll explore practical ways to integrate AI, from content creation and audience engagement to influencer marketing and customer support. But it’s far from the only responsibility.

User-Generated

SocialPilot

AUGUST 22, 2024

But first, you need to know that the platform is a diverse social media management solution that can help you manage multiple accounts from not only Threads but also Instagram, Facebook, X (Twitter), TikTok, LinkedIn, Pinterest, YouTube, and Google Business Profiles. So, you should keep your posting frequency at least 2 to 3 times a day.

User-Generated

Backlinko

OCTOBER 31, 2024

Q: Use Expert Quotes in Your Content By integrating expert voices into your content, you not only align it with E-E-A-T guidelines. You can also find experts sharing their opinions on social media, especially on LinkedIn or Twitter. And it makes it easier for writers to remember which elements every piece of content needs to contain.

SEO

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. Twitter/X : Impressions, hashtag performance, and retweets. This could include using charts, graphs, and tables to help visualize the data.

Key Performance Indicator

Buffer Marketing

JULY 22, 2024

For instance, your potential customers might use both Facebook and X (formerly Twitter). But Facebook is used for fun purposes, while X (formerly Twitter) ads should cater more to informative content. But most social channels go beyond this by integrating your website’s API to make performance evaluation even more accurate.

Advertisers

Buffer Marketing

JULY 23, 2025

That’s more than TikTok, YouTube, or even X (formerly Twitter). They noted a shift in user behavior from feed engagement to “meaningful private interactions”, leaning in with features like Instagram Broadcast Channels, DM automation tools, and shopping integrations directly inside chats.

Gen Z

SocialPilot

FEBRUARY 19, 2025

Ever since Elon Musk took the reins at X (formerly Twitter), the social media landscape has been buzzing with debates about its future. So, how does Bluesky stack up against Twitter, and which one might be the right fit for your business? That said, Twitter still holds a massive advantage with its 600+ million active users.

Gen Z

Jeff Bullas

JULY 28, 2025

This platform is like a guiding light for those seeking to expand their online presence organically across various platforms such as buying YouTube Views , buying TikTok followers, and Twitter growth. It’s not just about getting more followers or likes; it’s about tailoring a strategy that resonates with your unique goals.

Analytics

Martech

JANUARY 20, 2025

Social media platforms (Facebook, Instagram, Twitter): To share posts, images, and videos. By integrating story-driven marketing at each stage of the marketing cycle, we can create a cohesive and engaging experience for our audience. Tools needed. Canva or Adobe Spark: For creating visually appealing graphics and videos.

Brand Management

Customers.ai

DECEMBER 19, 2024

Social Media Activity: Platforms like LinkedIn or Twitter can reveal professional interests and current challenges. Integrate Enriched Data into ABM Account-based marketing (ABM) thrives on precision and enriched contact data gives it the boost it needsl. Behavioral Tracking: Tools like Customers.ai

CRM

Hubspot Marketing

JULY 10, 2025

Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth. Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore.

eCommerce

Sprout Social

JUNE 5, 2025

A blog, often integrated within your website, allows you to publish long-form content, establish thought leadership and attract organic traffic through search engines. Despite their distinct nature, email and social media are more powerful when integrated. This cross-channel approach maximizes the impact of your owned media efforts.

Thought Leadership