Rock Content

MARCH 19, 2024

The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Here we’ll go over the benefits of incorporating creator-driven content into your marketing campaigns, as well as how to do it right. Many actually prefer creator-driven content to the alternatives.

Key Performance Indicator 75

Key Performance Indicator Marketing Marketers Succession Management 75

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 81

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 81

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. But be careful. But here’s the thing. Clear data.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Hubspot Marketing

SEPTEMBER 22, 2023

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? SMS marketing allows businesses to connect with their target audience through personalized and timely text messages. Think people are bothered by SMS from brands?

User-Generated 111

User-Generated Key Performance Indicator Communications Marketing 111

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. For example, this post on sales metrics outlines over 140 metrics that one sales manager might track in a month. KPIs vs. Metrics.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. It gives real-time insights into your campaign’s performance across digital media, search and other paid media activations.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers CRM 145

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81

Rock Content

NOVEMBER 5, 2020

That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. But what does CLM mean, and what does it have to do with Digital Marketing ? The customer lifecycle process consists of managing the segments of the customer journey in stages — from onboarding to renewal.

Management 72

Management Customer Customer Journey Key Performance Indicator 72

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Search Engine Land

AUGUST 1, 2023

One underlying challenge in these enterprise organizations is stakeholder management and the wider buy-in of SEO activities. Additionally, I’ll cover how to assist other non-SEO marketing teams in achieving their website goals without compromising organic KPIs. SEO cannot be siloed within the marketing team for the best results.

SEO 87

SEO Key Performance Indicator Transform Education 87

Pam Didner

MARCH 4, 2022

I often talk about the importance of “strategic thinking” as an essential skill of any modern marketer. It impacts how you approach marketing, career development, and management communications. Your mindset guides your marketing efforts “Thoughts are behaviors we haven’t learned to observe yet.”

Key Performance Indicator 85

Key Performance Indicator Customer Journey Marketing Marketers 85

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. What is an influencer-brand partnership?

Branding 98

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 98

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Sachs Marketing Group

DECEMBER 15, 2023

This proactive inquiry sets the foundation for transparent communication, mutual expectations, and a partnership to achieve measurable, successful results in your digital marketing efforts. Inquiring about an agency’s capabilities in managing both on-page and off-page SEO is vital.

SEO 98

SEO Key Performance Indicator Price Communications 98

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Key Performance Indicator 77

Key Performance Indicator Marketing Marketers Communications 77

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel. How we analyzed TikTok performance.

Marketing Strategy 112

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 112

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Neil Patel

NOVEMBER 16, 2021

Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. Today, we will discuss what makes the Automotive Inventory Ad such a powerful dealership marketing tool and how you can implement one properly. What Are Automotive Inventory Ads (AIAs)?

Shoppers 122

Shoppers Key Performance Indicator Promotion Analytics 122

Orbit Media Studios

JANUARY 26, 2022

Growth marketing is a crucial piece of the success puzzle for any business. You have to get the most out of your growth marketing strategy to get there. This article walks you through several ways to optimize your growth marketing strategy. Know Growth Marketing Isn’t Growth Hacking.

Marketing Strategy 63

Marketing Strategy Key Performance Indicator Marketing Marketers 63

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. To market or not to market, that is the question.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Sachs Marketing Group

APRIL 5, 2024

For more impact, allocate 5-12% of your marketing budget. Regularly review performance metrics to adjust your spending for the best investment return. Tailor your budget to your specific business needs and market conditions. Start small to test effectiveness, possibly $1 to $5 daily. How Much Should You Spend on Facebook Ads?

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Social Media Marketing 52

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. Learn about promotions or discounts. But it’s one thing to come up with a creative idea. What’s the big idea?

Social Media Marketing 122

Social Media Marketing Key Performance Indicator Marketing Marketers 122

Digital Marketer

OCTOBER 25, 2022

Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. Click here.

CRM 78

CRM Digital Marketing Key Performance Indicator Customer loyalty 78

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Sachs Marketing Group

DECEMBER 22, 2023

From heightened visibility to increased conversion rates, PPC ads are a game-changer in digital marketing. Set a budget that aligns with your marketing goals and audience reach. This relevance is key to achieving better ad rankings and more cost-effective clicks. What are PPC Ads?

Advertising 97

Advertising Advertisers Key Performance Indicator User-Generated 97

Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. GA4 is the predominant platform for measuring website performance and user behavior. This is to measure more accurately these critical data points used in virtually all key performance indicators (KPIs). This is a flaw in their logic.

Analytics 97

Analytics Key Performance Indicator User-Generated Customer 97

Buffer Marketing

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

Transform 85

Transform PR Key Performance Indicator Thought Leadership 85

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. Using the KPIs above as an example, we can consider the following strategies to achieve them: Event Promotion Strategy. Event Promotion Strategy. Event Content Engagement Strategy.

Key Performance Indicator 101

Key Performance Indicator Direct Mail Promotion Analytics 101

Sprout Social

MARCH 9, 2023

There are two main aspects of internal communication: employee engagement and internal marketing. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. The main functions of PR are: Manage a company’s identity in terms of vision and mission.

Communications 109

Communications PR Key Performance Indicator Thought Leadership 109

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Community management.

Social Media Marketing 78

Social Media Marketing User-Generated Marketing Marketers 78

Buffer Marketing

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world. My career at Buffer began as an Audience Marketer, a role that had varied and broad coverage.

Key Performance Indicator 94

Key Performance Indicator Transform Management Energy 94

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Key Performance Indicator 81

Key Performance Indicator Thought Leadership Management Branding 81

Marketing Insider Group

AUGUST 11, 2023

It can also enhance various aspects of business operations and marketing, when used efficiently. Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies.

Key Performance Indicator 67

Key Performance Indicator User-Generated Entertainment Social Media Marketing 67

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills. Why is curiosity important in marketing?

SEO 95

SEO Marketing Marketers Key Performance Indicator 95