Rock Content

MAY 11, 2023

A content marketing report is a bit like a report card from a school. If you are wondering how to report on content marketing results, let us help. How to Write a Content Marketing Report? You must write a content marketing report that suits your specific needs. For instance, shares on social media indicate engagement.

Content Marketing 85

Content Marketing Key Performance Indicator B2C Marketing 85

Digital Marketer

JANUARY 19, 2023

Understanding and tracking the performance of your marketing efforts is essential in order to grow your business. In this article, we’ll provide an overview of the ten most important marketing metrics that everyone should be aware of, and most likely tracking on a weekly basis.

Key Performance Indicator 79

Key Performance Indicator User-Generated Marketing Marketers 79

Rock Content

APRIL 12, 2024

SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. It’s one of the most cost-effective marketing methods that a small business can utilize. Why Does SEO Matter?

SEO 90

SEO Key Performance Indicator Marketing Plan Target Market 90

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 100

Management Key Performance Indicator Marketing Marketers 100

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. But be careful.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. The key to getting started is knowing the fundamentals. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Looking to bulk up your email list?

Price 83

Price Marketing Mix Key Performance Indicator User-Generated 83

Rock Content

JANUARY 8, 2024

Marketing is something that every business has to do if it wants to thrive in a competitive market. Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ? With this plan, you’ll be able to track and measure the success of your marketing campaign.

Marketing Plan 64

Marketing Plan Key Performance Indicator Marketing Marketers 64

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Search Engine Land

JULY 18, 2023

Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. Get the daily newsletter search marketers rely on. they received from your marketing efforts. SUBSCRIBE See terms. So now you know what not to do.

Search Marketers 87

Search Marketers Key Performance Indicator User-Generated Marketing 87

Rock Content

MAY 14, 2024

Instagram’s sheer popularity and diversity make it a terrific place to connect with any target audience. It also offers marketers and creators a wealth of different content options. But coming up with incredible content people can’t wait to consume is only part of successful Instagram marketing.

Key Performance Indicator 52

Key Performance Indicator Digital Marketing Social Media Marketing Branding 52

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Content Marketing 136

Content Marketing Key Performance Indicator User-Generated Whitepaper 136

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Search Engine Land

JANUARY 17, 2024

Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. Clients commonly apply uniform goals to all campaigns regardless of their place in the marketing funnel. PPC KPIs and metrics: How do they differ?

Key Performance Indicator 102

Key Performance Indicator User-Generated Place Product 102

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. This article will cover some social media marketing strategies that work for SaaS B2B. A practical place to start this discussion is by debunking some of those myths. In this article , you can find the key differences between organic and paid campaigns.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Search Engine Land

AUGUST 1, 2023

Additionally, I’ll cover how to assist other non-SEO marketing teams in achieving their website goals without compromising organic KPIs. SEO cannot be siloed within the marketing team for the best results. Highlighting the business impact Frame SEO in terms of achieving key business objectives like: Increasing market share.

SEO 86

SEO Key Performance Indicator Transform Education 86

Hubspot Marketing

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? Price: Marketing Hub Professional: $800/mo. Below is an example of a Grow overview for sales and marketing.

Analytics 138

Analytics Key Performance Indicator Price Marketing 138

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Content Marketing 117

Content Marketing Education Key Performance Indicator Marketing 117

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Rock Content

APRIL 13, 2023

If you’re someone with a knack for dreaming up great marketing concepts and a desire to stick with marketing, then you may decide to seek a head of marketing position at some point. But what does a head of marketing do, and what will your professional life look like if you become one? What Is a Head of Marketing?

Key Performance Indicator 61

Key Performance Indicator Marketing Marketers Communications 61

Marketing Insider Group

AUGUST 20, 2020

How do you get attention for your brand without overspending on resources in a saturated market? ’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. The Problem: Startups Start from Behind in Saturated Markets.

Content Marketing 108

Content Marketing Thought Leadership Key Performance Indicator User-Generated 108

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing Marketers Key Performance Indicator Direct Mail 123

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. million by 2025. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. In cart abandonment, the key event is abandoning a cart. What is a use case in a CDP?

Key Performance Indicator 94

Key Performance Indicator Customer Journey eCommerce CRM 94

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 125

Whitepaper Analytics User-Generated Key Performance Indicator 125

illumin

NOVEMBER 20, 2023

It enables advertisers to set their campaign goals, select the relevant channels, and leverage real-time bidding to place ads on supply-side platforms (SSPs). Media buying vs. media planning Media buying and media planning are two integral components of the advertising process, both crucial for a successful marketing campaign.

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Market Research 52

Martech

JANUARY 31, 2024

Effective marketing leaders also need to be masters of communication. Marketing leaders need to cultivate a vision and use it to inspire their team. Both the platoon leader and the marketing leader in this example are effective leaders. Both the platoon leader and the marketing leader in this example are effective leaders.

Transform 111

Transform Key Performance Indicator Communications Finance 111

Digital Marketer

OCTOBER 25, 2022

Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. What Is CRM for Digital Marketing? This can then be used when it comes to marketing strategies. How Can CRM for Digital Marketing Help Boost ROI? Here’s a look at how a CRM system for digital marketing can help boost ROI.

CRM 78

CRM Digital Marketing Key Performance Indicator Customer loyalty 78

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing. Set SMART Goals.

Content Marketing 115

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 115

Duct Tape Marketing

JUNE 26, 2023

10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. This is where the AI Prompts for Building a Marketing Strategy toolkit comes in!

Marketing Strategy 77

Marketing Strategy Non-Profit Key Performance Indicator Price 77

Orbit Media Studios

JANUARY 26, 2022

Growth marketing is a crucial piece of the success puzzle for any business. You have to get the most out of your growth marketing strategy to get there. This article walks you through several ways to optimize your growth marketing strategy. Know Growth Marketing Isn’t Growth Hacking.

Marketing Strategy 63

Marketing Strategy Key Performance Indicator Marketing Marketers 63

Pam Didner

JANUARY 18, 2023

Especially within the realm of content marketing? Does this necessarily mean ChatGPT will be a game changer in the B2B marketing space, though? Here is an example I’ll share from when I asked ChatGPT some questions about marketing ROI: On the surface, these answers are fine. What is ChatGPT? ChatGPT gives great answers, but….

Copywriting 80

Copywriting Key Performance Indicator Transform User-Generated 80

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. In cart abandonment, the key event is abandoning a cart. What is a use case in a CDP?

Key Performance Indicator 86

Key Performance Indicator Customer Journey eCommerce CRM 86

Neil Patel

OCTOBER 6, 2020

The trouble is digital marketing trends change all the time. Furthermore, you can give digital marketing your best attempt but who’s to say that your competitors won’t one-up you? Because people are always coming up with new, more effective marketing tactics. 5 Ways a Digital Marketing Consultant Can Help Grow Your Business.

Digital Marketing 87

Digital Marketing Key Performance Indicator Marketing Marketers 87

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 108

Whitepaper Analytics User-Generated Key Performance Indicator 108