Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)
SmartBrief - Marketing
MARCH 10, 2024
Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Also, always maintain a list of unsubscribed contacts for CAN-SPAM and marketing best practice compliance, so your team does not accidentally add an unsubscribed contact again and further exacerbate the relationship.
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