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How to manage social media content creation across networks

Sprout Social

Edutainment According to our report, 66% of social users find “edutainment” to be the most engaging of all brand content—surpassing memes, serialized content or skits. Social media users flock to every network for different needs and purposes. Our report found 91% of social users say production value and budget impact their engagement.

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AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience

Hubspot Marketing

This seemingly obvious insight was a key turning point, however, as it led to the integration of chat on our HubSpot website. This simple change ensured that users could instantly connect with our sales and support teams. Customer satisfaction (CSAT) score : is the chatbot delivering a positive, personalized user experience?

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter.

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Here are some tips to help you create branded content that resonates with TikTok users and achieves your business goals: Know your audience : Its crucial to understand who your target audience is on TikTok before you start creating content. TikTok users value authenticity above all else. Creative freedom for creators places into this.

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How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]

Hubspot Marketing

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. You might choose the wrong performance metrics, too.

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How Anonymous Website Visitors Impact Your Marketing ROI

Customers.ai

Capturing even a small portion of these anonymous users can transform your ROI. Heres how: Lost Lead Generation Opportunities : Without capturing anonymous visitors, youre effectively ignoring a massive chunk of your top-of-funnel audience. Every anonymous visitor represents a missed chance to connect, convert, and grow your business.

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How to become a recommended solution provider on Google entity lists

Search Engine Land

The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of solutions Google explicitly recommends to users. Every day, it has billions of hyper-niche conversations with users who trust its advice and will follow its recommendations.