Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Which type of content performs best?   The best social media analytics tools for marketers 1.

Analytics 108

Analytics Price Social Media Marketing Key Performance Indicator 108

Buffer Marketing

FEBRUARY 17, 2025

Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives. On the other hand, your social media team doesn’t need to know the thought process behind your social media marketing strategy.

Transform 116

Transform Analytics Social Media Marketing Key Performance Indicator 116

SocialPilot

JANUARY 21, 2025

Centralized Performance Tracking With a dashboard, all your data from platforms like Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and Google Business Profile is consolidated in one place. This lets you track key performance indicators (KPIs) without switching between multiple tools. The result?

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. Once you have identified the social media platforms that you will use, you can then determine the KPIs that are most relevant to those platforms.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Sprout Social

DECEMBER 20, 2024

Measuring TikTok branded content ROI Measuring the return on investment (ROI) of TikTok branded content is essential for brands to assess the success of their marketing campaigns and optimize their strategies. TikTok branded content offers a way to authentically connect with your audience and achieve social media marketing goals.

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Sprout Social

JULY 18, 2025

With the ability to manage all your social initiatives in one place, you can reduce friction for both your potential customers and your team. Maximise reach and trust with influencer partnerships Influencer marketing is an extremely effective social media marketing tactic.

Retail 76

Retail Food Social Media Marketing Key Performance Indicator 76

Buffer Marketing

MAY 13, 2025

In this guide, I’ll walk you through 12 social media metrics that are especially worth a look at in 2025, when they’re most helpful, and how you can use what you learn to support your social media marketing goals. What are social media metrics?

Analytics 121

Analytics Social Media Marketing Key Performance Indicator Logistics 121

Martech

JANUARY 7, 2025

Key performance indicators (KPIs) To measure the success of the event, we can track the following KPIs: Attendance rate: Measure how many people registered versus how many actually attended. Post-event follow-up: After the event, gather feedback from attendees and analyze the event’s success.

Key Performance Indicator 109

Key Performance Indicator Logistics Marketers Marketing 109

Sprout Social

JUNE 27, 2025

YouTube metrics for tracking traffic sources Traffic sources reveal where your views come from so you can refine your social media marketing strategy to produce conversions on your website. This attributable data is powerful information for your social media reporting. This is where keywords and SEO come into play.

Analytics 103

Analytics Key Performance Indicator User-Generated Entertainment 103

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. You can benchmark your performance against competitors’ data such as likes, shares, audience behavior, and more.

Price 119

Price Key Performance Indicator SEO Analytics 119

Hootsuite

JULY 15, 2025

Get a free social media report template to easily track and measure performance against your KPIs. Download now What are social media KPIs? Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working.

Analytics 63

Analytics Key Performance Indicator Marketers Marketing 63

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 64

Transform Food Education Fashion 64

Sprout Social

MAY 1, 2025

Some key metrics include follower growth rate, engagement rate and conversion rate. With this data, youll see whether youre on track to meet your LinkedIn key performance indicators (KPIs). Conduct A/B Testing To figure out which LinkedIn Message Ads perform best, experiment with different subject lines, CTAs and times.

Management 100

Management B2C User-Generated Communications 100

Sprout Social

JUNE 11, 2025

Why brands should create their own influencer rate cards Social media marketers juggle several priorities: research, planning, content creation, analytics and much more. Establish baselines to measure ROI using key performance indicators (KPIs) as you refine your strategy and influencer rates.

Influencer Marketing 58

Influencer Marketing Price Key Performance Indicator Thought Leadership 58

Sprout Social

JUNE 16, 2025

Identifying metrics and tools that help you track LinkedIn marketing ROI How do you know whether what you’re doing is driving ROI with LinkedIn? You identify the relevant key performance indicators (KPIs) that indicate positive ROI. Look for LinkedIn analytics that consistently correlate with revenue.

CRM 78

CRM Key Performance Indicator Transform Marketers 78

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Hootsuite

DECEMBER 3, 2024

What should you measure as a social media marketer? There’s a lot of data available in most social media analytics programs. When choosing what social media metrics to focus on, it’s important to understand which ones matter the most to your brand. Try it free today.

Analytics 110

Analytics CRM Price Key Performance Indicator 110

Sprout Social

MAY 1, 2025

Some key metrics include follower growth rate, engagement rate and conversion rate. With this data, youll see whether youre on track to meet your LinkedIn key performance indicators (KPIs). Conduct A/B Testing To figure out which LinkedIn Message Ads perform best, experiment with different subject lines, CTAs and times.

Management 70

Management B2C User-Generated Communications 70

Vertical Response

NOVEMBER 29, 2024

Email marketing generates more than three times the return on investment (ROI) compared to social media marketing. Key Metrics to Monitor Essential metrics to monitor in email marketing include open rates, click-through rates, and conversion rates.

Email Marketing 52

Email Marketing Transform User-Generated Marketers 52

SocialPilot

JUNE 27, 2025

to 2% by (content) Drive 300 qualified leads from LinkedIn carousel ads in 60 days Generate $5,000 in revenue from Facebook Shop posts this month Each of these connects content with a clear business result and that’s how you prove social ROI. Pick KPIs That Prove Progress Let’s be clear: not all KPIs deserve your energy.

Thought Leadership 66

Thought Leadership Entertainment Education User-Generated 66

Buffer Marketing

NOVEMBER 25, 2024

As consumers are increasingly skeptical of traditional brand-led advertising, influencer marketing offers something different: authentic recommendations from trusted voices. "We These are your key performance indicators (KPIs).

Influencer Marketing 117

Influencer Marketing Marketers Marketing Promotion 117

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Consider a social media marketing consultant your business’s Yoda.

Social Media Marketing 145

Social Media Marketing Marketers Marketing Key Performance Indicator 145

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media Marketing 144

Social Media Marketing Key Performance Indicator Marketers Marketing 144

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketers 87

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 96

Social Media Marketing User-Generated Marketers Marketing 96

Content Marketing Institute

NOVEMBER 6, 2018

That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business. Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that.

Social Media Marketing 112

Social Media Marketing Marketing Plan Key Performance Indicator Marketers 112

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Hubspot Marketing

JULY 14, 2022

Your social media strategy is your master plan for how you create, post, and engage with your social media content. It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. Why You Need a Social Media Strategy.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Sprout Social

NOVEMBER 2, 2021

Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers. Instead, we track key performance indicators (KPIs) like video views, profile views and audience growth. Refining our TikTok marketing strategy.

Marketing Strategy 138

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 138

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator B2C Transform 52

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). See it in action.

Key Performance Indicator 145

Key Performance Indicator Customer Journey Social Media Marketing Advertising 145

Adobe Experience Cloud Blog

JUNE 1, 2012

Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. For many companies, social media marketing is one of the key ways to attract, retain and interact with consumers. This trend is also true in the B2B market.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Hubspot Marketing

MAY 26, 2023

social media marketing). Elements of a Marketing Audit A comprehensive marketing audit may include one or more of the following elements: 1. A SWOT analysis outlines the strengths, weaknesses, opportunities, and threats of your marketing. Back to You Again, no marketing plan is perfect.

Key Performance Indicator 138

Key Performance Indicator Marketers Marketing Price 138

Hootsuite

MAY 20, 2021

Messaging apps support rich media content like interactive voice, video, and images. This allows you to connect with customers in more meaningful ways and gain valuable data to improve customer service key performance indicators (KPIs) like first contact resolution (FCR), average handle time (AHT), and customer satisfaction (CSAT).

Key Performance Indicator 145

Key Performance Indicator Customer loyalty Transform CRM 145

Hootsuite

JANUARY 12, 2021

Search and email and TV marketing are also complex, and yet your peers in those departments have learned how to document the value they create. The key to successful social measurement? Sure, social platforms are full of new and social-specific key performance indicators (KPIs).

Key Performance Indicator 145

Key Performance Indicator Marketers Marketing Advertisers 145

SMA Marketing

JANUARY 11, 2024

It also stretches into email and social media marketing and some other activities you might need to do. HubSpot’s marketing software platform is a COS, where you can access several different pieces of content with different purposes. KPI KPI stands for key performance indicator.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98