Hubspot Marketing

SEPTEMBER 30, 2024

Landing Pages Another great opportunity to use AI is for programmatic SEO. Programmatic SEO involves creating landing pages (usually hundreds, sometimes thousands) to automatically target keywords. You can use AI to create hundreds of programmatic landing pages that meet search terms based on industry or location.

Thought Leadership 140

Thought Leadership User-Generated Marketers Marketing 140

Martech

AUGUST 19, 2024

However, using customized ads, optimized landing pages and a targeted email strategy lets you create an effective 1:few ABM campaign to engage your audience and prepare them for your sales team. The messaging in your emails should reflect the same messaging used across the ads and dedicated landing pages you have created.

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

Search Engine Land

JULY 31, 2024

You can analyze data by the users’ landing page + query string, country and device type. This helps you evaluate the performance of specific pages. The landing page report In Reports > Engagement , the landing page report shows the first page visitors land on and the number of visitors to each page.

SEO 124

SEO Analytics Product Advertisers 124

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. If you are dealing with more than 100 pages of content, it is important to know what parts of your website need regular maintenance from a content relevance point of view, says Forbes.

eCommerce 124

eCommerce SEO User-Generated Key Performance Indicator 124

Hubspot Marketing

SEPTEMBER 20, 2024

That way consumers wouldn’t click through an ad in Spanish and land on an English-speaking social media account. There’s a main Samsung page, as well as pages for various local markets including Samsung Espana, Ecuador, and Egypt. Multiple languages on one account are confusing and cause unnecessary friction for consumers.

Customer 140

Customer Global Marketing Customer Journey Energy 140

Hubspot Marketing

DECEMBER 10, 2024

As pictured below, you can see Googles search engine results pages (SERPs) list Chatterbox Walls, Song Lyric Prints, Thoughtful Keepsake, Moonshine Prints, and The Bespoke Foil Company. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. The page is in position four.

SEO 135

SEO Gen Z Finance User-Generated 135

Martech

DECEMBER 12, 2024

Revmatics addresses these challenges by using AI-driven personalization to create custom, high-converting landing pages rapidly and at scale. The platform uses real-time factors such as location, device type, referring platform, and user behavior to generate millions of dynamically personalized landing page variations in minutes.

Transform 114

Transform User-Generated B2C Management 114

Hubspot Marketing

NOVEMBER 5, 2024

B2B conversion rate optimization (CRO) is a strategy to improve the number of desired actions on your website and landing pages. In our conversation, Lynch made it a point to tell me that a well-designed landing page doesn’t necessarily mean it’s chock full of interactive elements. I like the way Lynch puts it.

B2C 131

B2C Millennials Customer Journey User-Generated 131

Martech

NOVEMBER 6, 2024

You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach. Unmatched adaptability: Tailoring ad campaigns with precision TikTok offers various ad formats and targeting options, from in-feed ads to branded hashtag challenges.

Transform 128

Transform Advertising Advertisers Branding 128

Marketing Insider Group

OCTOBER 7, 2024

Whether it’s your blog posts, social media updates, or SEO-driven web pages , organic content is designed to be found naturally by your audience without paying for placement. Want to drive traffic to a new product page? Organic traffic, bounce rate, and time-on-page are good indicators of how well your content is performing.

Branding 128

Branding SEO User-Generated Price 128

Marketing Insider Group

JULY 24, 2024

Measuring total visits, unique visitors, and page views helps gauge content performance. Focusing on average time on page, pages per session, and social interactions helps you create content that resonates with your audience. 1) Website Traffic Your website traffic is the number of visitors landing on your site.

Content Marketing 119

Content Marketing Marketers Marketing Customer Acquisition 119

Businesses Grow

JULY 17, 2024

Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. Brevo gives you the tools to attract, engage, and nurture customer relationships.

Marketers 117

Marketers Marketing Email Marketing Customer 117

Martech

FEBRUARY 21, 2025

They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. Issue 3: Your landing page is killing your conversions Clicks arent the problem. If conversions are low despite solid CTRs, the issue isnt the ad its the landing page. People wont wait for a slow page.

Gen Z 97

Gen Z Advertisers Advertising CRM 97

Search Engine Land

SEPTEMBER 20, 2024

At our agency, we often find pages missing meta descriptions or using titles and descriptions that haven’t been well thought out or tested. How to optimize SEO metadata through PPC Identify the top three pages of organic traffic (or organic revenue). Landing page UX Landing page user experience is crucial for driving conversions.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Marketing Insider Group

NOVEMBER 5, 2024

By tailoring ad copy and landing pages to each keyword group, ads become more relevant to searchers, improving overall performance. Google and other search engines assess relevance based on how closely keywords match the user’s search query, ad copy, and landing page content.

Advertising 114

Advertising Advertisers User-Generated Customer Journey 114

Hubspot Marketing

DECEMBER 3, 2024

One tiny little layout change netted us an almost 20% increase in on-page conversions. This time it’s all about social proof and where it belongs on your page. So why is social proof always tucked away at the bottom of the page? Or hidden on its own page like some secret Victorian wife in the attic? So pop quiz, hotshot.

Customer Journey 129

Customer Journey User-Generated Customer Branding 129

Search Engine Land

JULY 23, 2024

On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g., Bounce rate: The percentage of visitors who leave your site after viewing only one page. backlinks , social signals).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Backlinko

DECEMBER 6, 2024

Swim University Sales Funnel Experiment Matts BoFu strategy is that OTO page with the 50% discount on his flagship pool maintenance course. Preplys focus on keywords with commercial intent, such as online English teacher and Japanese tutor, contributed to 1M monthly visitors landing on programmatic service pages.

Customer Journey 93

Customer Journey User-Generated Marketers Marketing 93

Hubspot Marketing

JULY 16, 2024

After all, if they land on a page and see that the content doesn’t relate to them, they’ll leave your site, negatively affecting your SEO efforts. So, how can you make sure you apply each keyword to the right landing page or blog post? This would show you pages that are currently underperforming and require some work.

SEO 139

SEO User-Generated Transform eCommerce 139

Backlinko

JANUARY 6, 2025

Your content becomes fuel for: Paid media on Meta, Google, and TikTok Email nurture sequences Product pages that tell a deeper story Blog content “Most brands create different content for each marketing channel. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Marketing Insider Group

OCTOBER 21, 2024

The all-in-one system can show you exactly where your visitors are drawn when they land on each webpage. A few basic metrics to measure your website update include before-and-after bounce rates, conversion rates, time spent on individual pages and click-through rates. Putting a facelift on old content can be tackled in many ways.

Marketing Strategy 123

Marketing Strategy Marketers Marketing Influencer Marketing 123

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge To start, consider driving your audience from certain social platforms back to dedicated landing pages, or track clicks on specific CTAs for each of your social media campaigns. That way, you can track how many clicks come from each page, and alter your strategy accordingly.

Social Media Marketing 108

Social Media Marketing Gen Z Marketers Marketing 108

Backlinko

JANUARY 23, 2025

Other common use cases include keyword research (60%) and writing emails (52%) ( PPCsurvey ) Here are the exact numbers: Use Case Share of PPC Professionals Who Use AI at Least Sometimes Writing ads 75% Keyword research 60% Writing emails 52% Audience research/analysis 48% Writing/editing scripts 45% Landing page optimization 41% Generating insights (..)

B2C 117

B2C Advertising Advertisers Content Marketing 117

Vertical Response

JANUARY 4, 2025

Dedicated Landing Page : A well-designed landing pagelinked from social media adsreinforced the discount incentive and provided a frictionless subscription experience. Why It Works Pop-ups, when used thoughtfully, can significantly boost sign-ups by creating an eye-catching, time-sensitive offer.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Buffer Marketing

DECEMBER 16, 2024

Depending on these factors, you can send visitors to different landing pages using the same short link. That's helpful if, for example, you need to send Android users to the right app download page or Malaysian users to the Malaysian version of your website. It can contain a button, form, image, or text. Price: Free 12.

Price 113

Price User-Generated Analytics Shoppers 113

Martech

JUNE 19, 2025

1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. Many pages visited could indicate a user is lost, not necessarily engaged. Vanity metric No. Irrelevant traffic is, well, irrelevant.

CRM 87

CRM User-Generated Analytics Customer Acquisition 87

Buffer Marketing

OCTOBER 30, 2024

If you want to see the ads for a specific Facebook Page , you can also find them in the Meta ad library using their Facebook account. Go to their Facebook Page 2. Go to “Page Transparency” 4. You’ll find the option to see the ads from any page by clicking on “Go to Ad Library.”

Advertising 118

Advertising Advertisers Law Branding 118

Buffer Marketing

JULY 22, 2024

💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools. Any Page you create will be automatically given an ad account. At the bottom of that Page is an option to click Ads Manager.

Advertising 116

Advertising Advertisers User-Generated Management 116

Backlinko

NOVEMBER 18, 2024

A good brief helps everyone—writers, editors, and strategists—stay on the same page. They aren’t popular enough to deserve their own page but still add value. Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. Estimated word count: Suggested length for the content.

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Backlinko

DECEMBER 23, 2024

The page targets over 1.7k Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. Here, GetApps software comparison page ranks organically in the top spot. If youre selling project management software with data import and export features, you could create a blog post or comparison page.

SEO 105

SEO User-Generated Management Customer 105

Search Engine Land

OCTOBER 8, 2024

Heatmaps provide a visual map of how users interact with your webpages, where they click most and how far they scroll down your page. We can see metrics like button clicks, average time on site and top-visited pages. The same can be done for devices, pages and countries based on Google Analytics segments. Processing.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Martech

JUNE 6, 2025

What worked: It was especially good at eliminating the “blank page” phase and surfacing related templates with tailored copies quickly. An anonymized output of a GPT-generated landing page layout. What didn’t: The design layer still required my input. Not likely.

Customer 112

Customer Thought Leadership Native Marketing CRM 112

Backlinko

JULY 19, 2024

Cannibalization Data Cannibalization is an issue where multiple pages on your website compete for the same keyword(s). The “Cannibalization” tab makes it easy to spot if multiple pages are competing against each other in search results. And below the score, you can filter by keywords to see which pages are competing against each other.

SEO 110

SEO Price Analytics Key Performance Indicator 110

Hubspot Marketing

DECEMBER 3, 2024

I am obsessed because of what happens after that traffic lands on my website. Instead, the new customers landing on my pages are being invited to join my email list and stay in touch, giving me the opportunity to turn that traffic into treasure. Pinterest isn’t a one-shot traffic generator.

Product 113

Product User-Generated Transform Energy 113

Hubspot Marketing

APRIL 30, 2025

I know which landing page converts and which keywords influence sales, and I can quantify the monetary contribution articles had on sales. To determine whether a keyword is helping you make sales, you need to understand how users engage with the pages the keyword drives traffic to. First, lets find pages that convert.

SEO 121

SEO CRM User-Generated Education 121

Backlinko

JULY 22, 2024

What pages do you need on your website to answer all of the questions that someone you’re trying to sell your product or service to is going to have?” It outlines the hierarchy of pages and how they connect. For example, a homepage, about us, contact, and products/services page. What topics do they cover?

SEO 121

SEO Law User-Generated Analytics 121

Search Engine Land

OCTOBER 2, 2024

Most of the search engine result pages on Amazon are now dominated by ads. Sponsored Products Sponsored Product Ads are made up entirely of the components of the product detail page and can show up in the search engine results as well as on product detail pages. Product detail pages. Product detail pages.

Advertisers 103

Advertisers Advertising Customer Transform 103