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Scott Brinker unveils 2023 martech landscape

Martech

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. From 9,932 last year, the total number of solutions in the landscape has grown to 11,038. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap.

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Breaking Down Barriers: How Brands Can Harness Creator Content Across Digital Landscapes

illumin

Unlocking creator content for these other digital landscapes is easier than you’d expect. Just imagine seeing your favorite TikTok influencer’s video as you’re scrolling through your morning news article or a brief commercial break while streaming your favorite TV show. Imagine the profound impact that would have.

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How to Prepare for a Changing Meta Ads Landscape

Social Media Examiner

The world of digital advertising moves fast, and […] The post How to Prepare for a Changing Meta Ads Landscape appeared first on Social Media Examiner. In this article, we’ll explore how to prepare for the changing world of Meta ads. What’s Changed With Meta Ads Manager?

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The data disconnect: Why understanding your data landscape matters more than ever

Martech

It’s time to implement a data landscape assessment. Why run a data landscape assessment? It’s not all bad — there very well might be opportunities you’re missing by not understanding your data landscape. Remember, your data landscape is ever-evolving, but it’s also your secret weapon in data-driven marketing.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

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A snapshot of the email service provider (ESP) landscape

Litmus

In this blog, we’ll explore a quick a snapshot of the email service provider landscape, looking at the key players and a few trends in the ever-evolving email ecosystem. Understanding the ESP landscape The ESP landscape is continuously evolving to meet the changing needs of businesses and individuals. Drumroll, please!

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5 reasons why the martech landscape will reach its peak in 2024

Martech

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. Even more concerning is the marketing technology landscape may be headed towards a “killing field,” as Larry Ellison once described the software industry during the dot-com bubble. But that may not be the case. In your inbox.

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5 Essential Pieces of a Prospecting Solution

Five essential features to consider when assessing the vendor landscape. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

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The Recruiting Crossword Puzzle

On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape. The good news?

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Save your seat today and elevate your understanding of the evolving consumer landscape and the future of commerce! October 26th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST