Martech

JULY 8, 2025

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Why use a data clean room Clean rooms are becoming popular because they make it easier to comply with privacy laws while still gaining value from data. Data transformation and enrichment. Data anonymization. Attribution.

Law

Martech

DECEMBER 3, 2024

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. Join us for this session in which we’ll explore the pivotal shift from traditional cookie consent to the dynamic world of Universal Consent and Preference Management (UCPM).

Transform

Hubspot Marketing

JULY 15, 2025

Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. Law firms must balance client confidentiality, complex case timelines, and regulatory requirements while delivering timely, personalized service. That’s where Customer Relationship Management (CRM) software comes in.

Law

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles.

Transform

Hubspot Marketing

JANUARY 28, 2025

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, thats when smart marketing spend becomes more critical than ever. Table of Contents What is marketing spend optimization?

Non-Profit

Hubspot Marketing

JULY 2, 2025

Table of Contents Why Marketers Are Prioritizing Zero-Party Data How to Collect Zero-Party Data Things to Consider During Zero-Party Data Collection Why Marketers Are Prioritizing Zero-Party Data Apple‘s Mail Privacy Protection and GDPR have accelerated the shift to zero-party data. But your audience chooses to share zero-party data.

User-Generated

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. It acts as a centralized, dynamic resource for creating, managing and delivering consistent and personalized brand content across all customer interactions and engagement channels.

Branding

Martech

MAY 8, 2025

Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform

Vertical Response

JUNE 11, 2025

Want to know how marketing emails have changed from 2005 to now? This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed.

Transform

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

Email Marketing

Duct Tape Marketing

SEPTEMBER 4, 2024

Charge More With The Power of Pure Motive Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Joe Crisara In this episode of the Duct Tape Marketing Podcast , I interviewed Joe Crisera, author of What Should We Do? Click on over and give us a review on iTunes, please!

Price

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next.

Gen Z

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. Marketers can then use this data to identify high-quality calls, optimize ad bids or modify campaign messaging. Email: Business email address Sign me up!

Analytics

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. An effective email marketing strategy is recognized for its ability to drive conversions.

Email Marketing

Welcome Software

SEPTEMBER 17, 2024

The financial services landscape has dramatically transformed in recent years, with fintech start-ups and digital-only banks leading the charge in personalization. These platforms don’t just react—they evolve with each user's behavior, making financial management feel intuitive and effortless. The secret weapon?

Gen Z

Welcome Software

NOVEMBER 18, 2024

Digital transformation is essential for improving patient outcomes and delivering enhanced experiences. Optimizely One is tailored to the needs of healthcare marketers and IT leaders. Content management and delivery: Communicating clearly and effectively In healthcare, every interaction matters.

Transform

Martech

NOVEMBER 21, 2024

Artificial intelligence (AI) adoption can transform businesses through efficiencies, enhanced decision-making and even new revenue streams. High-quality, accessible data sets and efficient data management, let AI algorithms analyze, predict and generate insights with accuracy. Its quality directly impacts AI’s effectiveness.

Transform

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. billion) by 2030.

Gen Z

Customers.ai

NOVEMBER 25, 2024

Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce. Or maybe it’s about integrating seamlessly with your existing marketing stack.

eCommerce

Lusha

OCTOBER 1, 2024

Keep reading to discover how these updates can transform your workflow and maximize the rest of 2024. It makes prospecting simple, helping you connect with the right people, companies, and markets faster than ever before. Ready to transform the way you find your target audience? Want to know what’s new this September?

Product

Animalz blog

DECEMBER 5, 2024

Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Many other content marketers tell us the same on sales and customer calls. Butterfield used this analogy to emphasize that Slack wasn’t just selling a messaging tool but organizational transformation, a much more expansive vision.

Transform

Lusha

NOVEMBER 11, 2024

We’ll cover: Key factors to consider when choosing a platform Pros and cons of each option Expert tips to help you make the right choice Get ready to transform your lead generation and unlock new sales opportunities. B2B lead generation is essential for sales and marketing in any B2B company. Why is it important?

CRM

SocialPilot

FEBRUARY 18, 2025

What if you had a tool that did the heavy lifting for you – automating review requests, managing responses, and even sharing them on social media? On to the next step… Best Review Generation Tools for 2025: Our Top 8 Picks and Comparison Finding the perfect review generation software can transform your business reputation.

User-Generated

Businesses Grow

DECEMBER 16, 2024

The world is moving at the speed of Nvidia these days, and no career is being disrupted more than marketing. I host a community called RISE that’s dedicated to the future of marketing. I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024. No viral stunts.

Gen Z

Martech

JUNE 16, 2025

For marketers, this presents both a challenge and an opportunity: how do you build a brand around someone who refuses to be packaged? Consider Keegan Caldwell, who runs Caldwell Law, a multinational law firm. And from a marketing standpoint, what could have been a liability has become one of his strongest differentiators.

Thought Leadership

Duct Tape Marketing

AUGUST 21, 2024

Why Leadership Requires a Conscience: The Shift CEOs Can’t Ignore written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Andrew C.M. Cooper In this episode of the Duct Tape Marketing Podcast , I interviewed: Andrew C. My very first law firm was ARDI and Bacon. No, I didn't.

Gen Z

Lusha

NOVEMBER 18, 2024

Want to transform your cold calling from chilly to red-hot? Get market insights : Talking with potential clients can provide useful feedback on your product, competitors, and industry trends. Growth : Are they facing obstacles to growing their business or entering new markets?

CRM

Duct Tape Marketing

NOVEMBER 14, 2024

Brandy Burch also shares insights on risk management, the role of BenefitBay in the market, and the importance of personalization in employee benefits. Risk management is crucial when transitioning to ICHRAs. The market for individual health plans is competitive in many states. This is John Jantsch.

Health

Hubspot Marketing

JULY 9, 2025

Government agencies face unprecedented challenges in managing citizen relationships, delivering public services, and maintaining transparency while ensuring data security and regulatory compliance. HubSpot helped IGNITE National engage 6.5 Table of Contents What is a CRM for government agencies?

CRM

Sprout Social

JULY 22, 2025

Before using social media in healthcare practices, you must understand how this type of marketing is regulated in the UK. These are the UK’s data protection laws and they’re designed to keep people’s personal data protected. Regulations in UK healthcare marketing Healthcare marketing is subject to further regulations in the UK.

Health

Businesses Grow

DECEMBER 8, 2022

One of the common arguments in marketing is that AI can never replace the human voice. In 2023, marketing and the marketing profession will be transformed. In a special edition of The Marketing Companion, I had the opportunity to pick the brain of an industry legend. In this spellbinding interview, Shelly explains.

Transform

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team.

Transform

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Email Marketing

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. What is customer data management? With so much rich customer data available, proper management is key.

Management

Chief Martec

AUGUST 8, 2023

I’ve floated the idea of an Inverse Conway’s Law in previous posts before, but only in passing. So today I want to fully describe the concept, because I believe it is a useful way to understand some of the current challenges in martech — and why it may drive a major shift in marketing software in the AI Era.

Law

Sprout Social

MAY 31, 2023

Managing communications has become quite the juggling act. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. Now, we’re changing our processes to accommodate state law.

Communications