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Higher education marketing: Tips on how to ace your advertising

illumin

Here are some tips and things to keep in mind when it comes to deploying your higher education advertising: Know and define your goals While it sounds clich and fundamental, believe it or not: knowing and defining your goals can (or should we say, will) shape your entire marketing strategy and approach.

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Master Email Marketing: Tips, Tools, and Strategies for Success

Vertical Response

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions. It enables businesses to communicate products, sales, and updates to their customers.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

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B2B marketing on TikTok: What you need to know

Martech

However, marketers must understand and work with TikTok’s culture to succeed. This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. Table of contents Why use TikTok for B2B marketing? Why is there a law banning TikTok? Also: 18.2%

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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget. That equals big opportunity for law firms willing to invest in social media.

Law
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Marketing Moves That Helped Skims Reach A $4 Billion Valuation

Hubspot Marketing

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

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An Alternative Approach to Developing Content Marketing Personas

Content Marketing Institute

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.