Hubspot Marketing

JUNE 25, 2025

Whitepapers and Ebooks: Not everyone has these, but if you do, they help establish how you present yourself in more formal types of writing 5. Long-Form Writing Examples Blog Posts or Thought Leadership Pieces : These typically sound like you and offer a strong sense of how you want to communicate and think moving forward.

Copywriting 114

Copywriting Branding User-Generated Communications 114

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Share valuable tax tips, updates on tax law changes, and key deadlines to establish trust and position yourself as a reliable expert.

Gen Z 83

Gen Z Whitepaper Thought Leadership Law 83

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. Laws like GDPR and CAN-SPAM set rules for how businesses can collect, store, and use personal data.

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52

Lusha

NOVEMBER 18, 2024

Content Marketing : Create high-quality blog posts, white papers, and other content that addresses your prospects’ problems and showcases your expertise. Legal and Ethical Considerations in Cold Calling While cold calling is a valid sales tactic, it’s crucial to follow the law and maintain ethical standards.

CRM 40

CRM B2C Telemarketing Communications 40

Martech

FEBRUARY 19, 2025

Why is there a law banning TikTok? As blog posts and white papers can deliver B2B thought leadership, so can TikTok. Why is there a law banning TikTok? Under the law, the president could invoke a 90-day delay in enforcement. What impact has this had? Why use TikTok for B2B marketing? on April 5. Two things.

Gen Z 123

Gen Z Law B2C Entertainment 123

Adobe Experience Cloud Blog

MAY 26, 2011

by Maria Pergolino Last week, Marketo released a new white paper on EU Privacy Laws , which received some fantastic feedback from many of our customers and prospects. However, it seemed a majority of those who took notice of the paper’s release were those already based outside of the U.S. The Security Blog.

Law 110

Law Whitepaper Fashion Marketing 110

Adobe Experience Cloud Blog

MAY 19, 2011

I learned from him that new legislation called the European e-Privacy directive legally mandates that EU countries must make decisions about privacy in their countries which may include laws that require websites tracking users with cookies to collect explicit consent from the person being tracked before they are tracked. Obtaining Consent.

Law 103

Law Whitepaper Marketing Marketers 103

Sachs Marketing Group

JANUARY 30, 2023

With the increasing competition and the need to reach a wider audience, law firms realize the importance of having a strong online presence. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Scoop.it!

MARCH 23, 2023

To avoid that, you must be cognizant of fair use laws as a part of your curation process. According to the US copyright law , curated content is considered fairly used if you do it for criticizing, commenting, news reporting, educating, or researching reasons. They also publish eBooks and white papers that are industry-specific.

Whitepaper 134

Whitepaper Law User-Generated SEO 134

Scoop.it!

JULY 4, 2024

About 84% of law firms generate leads through organic social media traffic. The constant availability of new information makes content marketing efficient for law firms to showcase their excellence and engage with potential clients. But first, let’s understand what content marketing for law firms entails.

Law 59

Law Whitepaper Marketing Strategy Content Marketing 59

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. If subscribing to a newsletter is required in order to download a whitepaper, for example, then that consent is not freely given. All major email laws, including CASL in Canada and CAN-SPAM in the U.S.,

Law 138

Law eBook Whitepaper Email Marketing 138

Search Engine Land

NOVEMBER 29, 2023

” This means that it adheres to current privacy regulations and is built to adapt to future changes in data privacy laws. white papers, infographics) in the LinkedIn feed. LinkedIn asserts that its new Conversions API is designed to be “privacy-compliant and future-proof.” Website Actions.

Whitepaper 104

Whitepaper Law Advertising Advertisers 104

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Ruth Carter , attorney, Carter Law Firm. Create and atomize a white paper. 50,000 increase?

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Adobe Experience Cloud Blog

MAY 31, 2011

However, the law doesn’t require recipients to opt-in. You may be in keeping with the law but you’re not getting high marks for credibility. whitepapers) and/or special offers. All marketers must comply with the CAN-SPAM Act, which requires email senders to stay away from “deceptive” and “misleading” headers and subject lines.

Email Marketing 111

Email Marketing Law Whitepaper eBook 111

Martech

MARCH 12, 2024

By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. Social must be considered in producing any marketing asset — video, white paper, case study or event. Effective social media use takes a village.

Whitepaper 111

Whitepaper Millennials Law CMO 111

Martech

MARCH 22, 2022

Permission has evolved from a vague concept to a best practice and now to the law in most countries around the world. The evolution continues, too, because permission is now intertwined with privacy expectations, both from the individual’s perspective and as enshrined in law in just about every country with commercial email senders.

Email Marketing 125

Email Marketing B2C Law Marketing 125

Content Marketing Institute

NOVEMBER 30, 2018

Or, instead of yet another white paper about the virtues of a hybrid cloud environment, it’s a personalized video or peer-to-peer roundtable hosted by CIOs for CIOs. Methodical – long-form, research-based white paper with lots of technical data. HANDPICKED RELATED CONTENT: Data Privacy Law: Ignorance Is No Excuse.

Whitepaper 111

Whitepaper Thought Leadership Law Content Marketing 111

Marketing Insider Group

MARCH 30, 2020

For even more mileage on these insanely helpful types of blogs, plan to offer a more thorough treatment of the problem’s solution in a piece of gated content , such as an e-book or white paper. The CFO in that same firm, however, would receive information about how to save money on legal fees through a long-term retainer.

Whitepaper 108

Whitepaper Law B2C Content Marketing 108

Adobe Experience Cloud Blog

MAY 8, 2019

Ad blockers, email opt-outs, and even new laws, like GDPR, have given consumers more control over which brands they engage with—and they can easily reject brands that fail to respect their communication preferences. And the more details you can include, the better.

Thought Leadership 135

Thought Leadership Key Performance Indicator eBook Direct Mail 135

Martech

DECEMBER 5, 2023

Tell me how you know me Like anyone who has ever used an email to download a white paper, sign up for a free intro to a paid service, enter a giveaway, visit a booth at a trade show or even subscribe to email updates, I’m not offended when a salesperson from that company contacts me later to see if I’m interested in buying.

Whitepaper 117

Whitepaper Email Marketing Law Marketing Strategy 117

Scoop.it!

MAY 25, 2023

What kind of email content do they enjoy reading the most, blogs, guides, ebooks, or white papers? Law of sticking with the familiar: Consumer memory is fickle and people tend to stick to brands that regularly show up and have built trust. If they are unsubscribing from your email list, what triggered them to do so?

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Martech

MARCH 31, 2022

Savvy CMOs understand this law of diminishing returns and seek progress over perfection. Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources.

Transform 111

Transform CMO Whitepaper Marketing 111

Marketing Insider Group

MARCH 2, 2020

White papers and case studies. Many seasoned bloggers started out in other careers before turning to writing, and you’ll find writers with impressive CVs in finance, law, healthcare, technology, real estate, and many other areas. Aggregated industry information and studies that save readers time by not having to hunt it down.

Whitepaper 143

Whitepaper Real Estate Marketing Marketers 143

Hubspot Marketing

JULY 10, 2018

Instead of selling anything, Digital Marketer simply hooks leads through the law of reciprocity, which makes users feel they should return the favor during a later engagement. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc. That’s a compelling deal.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Neil Patel

AUGUST 19, 2021

This sets up one of the natural laws of business: People do business with those they know, like, and trust. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets. Once your website ranks for the right keywords on Google (i.e., Create a Blog for Your Website.

SEO 145

SEO Marketing Marketers Whitepaper 145

Search Engine Land

NOVEMBER 30, 2023

At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance.

Law 92

Law Whitepaper Marketing Marketers 92

Hubspot Marketing

NOVEMBER 3, 2022

However, more substantial lead magnets , like an ebook or whitepaper, indicate the prospects are further along the research process. The laws of the United States, European Union, Canada, and Australia require you to l ink to your privacy policy. In these cases, ask for more detailed information. How many leads you generate.

eBook 98

eBook Transform User-Generated Whitepaper 98

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. Such law establishes the rights that citizens have regarding how companies use their data. Compliance with regulations. How to measure your results?

Transform 95

Transform Whitepaper User-Generated Law 95

Backlinko

APRIL 17, 2024

HawkSEM offers the following content marketing services: Content strategy Editing Content distribution SEO They can create content in a variety of formats, including blog posts, whitepapers, press releases, and case studies. The Law Offices of Scott J. Here’s what a client said about their services: 4.

SEO 118

SEO eCommerce PR Non-Profit 118

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Permission is Key - Respect unsubscribes, have a clear policy and pay attention to local laws (CAN-SPAM). For example, if your newsletter announced a new webinar, an analyst story and a new white paper, create three emails instead of one newsletter. Keep in mind, permission means the conversation is just starting.

Email Marketing 56

Email Marketing Whitepaper Marketing Marketers 56

Set Up

DECEMBER 13, 2022

education (podcasts, webinars), and lead generation (high-value gated assets – e.g., whitepapers, e-books, infographics). Wooden shared, “Privacy laws, for all of their understandable and necessary merits, have made audiences more anonymous and handcuffed targeting on ‘old school’ platforms like Meta.”. We are surrounded by content.

Whitepaper 52

Whitepaper Thought Leadership Marketing Marketers 52

SMA Marketing

APRIL 18, 2024

By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Implementing effective SEO strategies ensures your law firm isn’t buried beneath a mountain of irrelevant search results.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Exposure Ninja

AUGUST 8, 2023

This article is full of examples from various service-based businesses, from law firms to healthcare providers. ” If you’re a law firm offering this service, you could create content explaining the various costs of getting a signature witnessed, including both by the court and a solicitor at your firm.

Law 98

Law Price Finance Marketing 98

CXL

JUNE 16, 2022

For example, let’s say you sell accounting software to law firms. As well as your core audience , list secondary and fringe audiences. These are the people who you’re not targeting with your primary messaging, but who the message still impacts. Don’t get bogged down in the details of how to create each asset here.

Marketing 124

Marketing Marketers User-Generated Customer Journey 124

Rock Content

SEPTEMBER 4, 2023

Maybe they had a bad customer service experience or their neighbor or brother-in-law has shared a bad experience with them. Armed with your clearly defined target audience, our talent pool can craft well-written, targeted, and optimized articles, blog posts, social media posts, ebooks, and white papers.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Marketing Insider Group

SEPTEMBER 14, 2023

Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. The 12 Immutable Laws of High-Impact Messaging, for example, emphasizes that stories are the best vehicle for brand messages. The way ABM works goes like this. We would agree.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134