Remove leadership-and-transformation
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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Identify and vet influencers.

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How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Marketing

Early in my career, the idea of “thought leadership” wasn’t on my radar. My passion for narrative naturally evolved into a commitment to thought leadership, where I leverage the art of storytelling for myself and my clients to share insights, provoke discussions, and influence change.

Insiders

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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

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Why Companies Are Cutting the CMO Role (and What Happens Next)

Marketing Insider Group

Accordingly, we shouldn’t see the transformation of the CMO position as a loss, but rather, as a transformation of leadership structures and hierarchies within organizations. For decades, the CMO role has been a mainstay of the executive suite. Why is this happening? What are the alternatives? And what happens next?

CMO
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. Download your copy and start building a smarter, insight-driven future.

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How to overcome AI challenges in martech to maximize ROI

Martech

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here are actionable strategies to resolve these and other common AI issues. Balancing upfront investment with long-term ROI can be daunting.

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If your teams aren’t ready for AI, then your tools won’t matter

Martech

Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology.