Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business. You can use it to collect Google reviews after that. This is the best way to get good Google reviews.

User-Generated

Backlinko

DECEMBER 23, 2024

Whats a surefire way to get your business top-of-mind for potential clients? Make sure they can find you online through search engine optimization (SEO). When someone in your local area searches for services like yours, you want your website at the top of the results. So, SEO can drive tangible results for contractors.

SEO

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. For instance, Ahrefs gets an estimated 2.5k Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. Think bigger: Youre getting a snapshot of your competitors SEO strategy. ” But this is only part of the story.

SEO

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

Search Marketers

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. And they show you the strategies that are working right now. I keep every email short and sweet.

SEO

Backlinko

OCTOBER 21, 2024

It usually means you learned something new. This concept is known as “information gain” in SEO. In this article, you’ll get an inside look at how these pros approach proprietary content—so you can apply it to your strategy. But then, a new article pops up discussing how AI is changing SEO.

SEO

Backlinko

JULY 1, 2025

Most SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But knowing how to create an SEO report that demands attention can change everything. And keep your SEO efforts on track. What Is an SEO Report and Why Is It Important? What Is an SEO Report and Why Is It Important?

SEO

Backlinko

OCTOBER 23, 2024

Below, you’ll learn how to do the same. Let’s get started. Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Analyze Competitors Now, it’s time to learn from your competitors.

Marketing Strategy

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. Just look at the 89.3

SEO

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. Unfortunately, marketing expenditures are often the first to get cut. That’s great.

SEO

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. We run a fresh site crawl, review top pages, and optimize them to keep our search rankings high. What Are the Best SEO Audit Tools? The SEO audit tool you choose depends on your needs.

SEO

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Some searchers are trying to get to websites. It’s a great way to get information.

SEO

Backlinko

DECEMBER 5, 2024

In this guide, were going to show you exactly how to maintain your SEO the right way. What Is SEO Maintenance? SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings. Perform SEO maintenance so it doesnt happen to you.

SEO

SocialPilot

DECEMBER 29, 2024

In today’s digital age, online reviews are no longer a nice-to-have; they’re a must-have for your business. Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. Why is Online Review Management Important? With over 99.9%

Management

Backlinko

AUGUST 19, 2024

And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?

User-Generated

SocialPilot

JANUARY 2, 2025

If you are among the 93% of consumers, you probably check the reviews before investing in a product or going to a restaurant. Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. So, managing your Google reviews isnt just a good idea; its a must.

Management

SocialPilot

JANUARY 15, 2025

Have you ever spent hours reading reviews before buying something online? Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. However, getting reviews can often be daunting for businesses as most people hesitate to leave reviews.

Customer

Backlinko

MAY 12, 2025

They get flagged fast. In this guide, youll learn: What keyword stuffing looks like How it harms your SEO and credibility How to use keywords naturally to boost rankings and readability Lets start by examining how this tactic works and its rise to popularity. Ask yourself: Would I write this way if SEO wasn’t a factor?

SEO

Backlinko

FEBRUARY 7, 2025

We monitored our competitors’ customer reviews and social media mentions. Start with secondary sources to get a broader view of the competitive landscape. You get insights directly aligned with your business goals to guide your decisions. Lets say you run a local bakery. Lets discuss each component in detail.

Price

Backlinko

NOVEMBER 18, 2024

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. But there are also free, easy ways to get them directly from search engines.

Whitepaper

Backlinko

JULY 30, 2024

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Informational keywords How to change a tire, what is SEO 3. Short Tail keywords Off-page SEO, gardening tips 8. Let’s get started. You could use Answer The Public to get lots of seed keyword ideas for further keyword research.

User-Generated

Backlinko

JULY 26, 2024

5 stars ( 500+ reviews ) Capterra Rating 4.6/5 5 stars ( 40+ reviews ) Pricing Free plan, Plus at $20/month, Team at $25/month/user, Enterprise at custom pricing ChatGPT is one of the most popular AI writing generators. The tool offers a simple chat-based interface, which requires almost no learning curve. Pro at $129.95/month,

Price

Orbit Media Studios

AUGUST 6, 2025

It’s variously called AIO, AEO, GEO or just SEO. If the sources are from your website, that’s all the confirmation you need that Learning Language Models (LLMs) are training on your brand. Remember, this isn’t traditional SEO with short queries. If you’re an SEO, set aside the idea of keywords for a moment.

PR

Backlinko

JUNE 23, 2025

Proving the value of your SEO efforts can seem like an uphill battle. What’s the cheat code to getting buy-in from stakeholders? Tracking the right SEO KPIs. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. On the other hand, SEO metrics are more broad.

SEO

Marketing Insider Group

MAY 20, 2025

Optimize your website for local SEO Often overlooked, local SEO can help you grow your business rapidly. If you have a physical location or offer services in a particular area, you want your website to show up in search results conducted by locals. Search engine optimization is crucial for reaching a local market.

Energy

Vertical Response

JULY 14, 2024

Want to get more visitors without paying for ads? Learn how to drive organic traffic to your website with these proven steps. This guide covers everything from understanding your audience to mastering SEO and creating great content. Get ready to boost your traffic naturally!

SEO

SocialPilot

APRIL 1, 2025

No surprise, 82% of people use search engines like Google to find local businesses. If you run a small or medium-sized business, you know how important it is to attract local customers. After becoming verified, the profile is published in local searches. Prominence : Your reviews, engagement, and overall online reputation.

Food

Sachs Marketing Group

JANUARY 24, 2025

Boost Your Practices Visibility with Local Search Engine Optimization (SEO) for Doctors In todays competitive healthcare market, standing out is critical. Local search engine optimization for doctors helps your practice rank higher in search results, making it easier for patients in your area to find and choose your services.

SEO

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. Interest piqued? Table of Contents What is cornerstone content? Yuk-yuk-yuk!)

SEO

SocialPilot

FEBRUARY 23, 2025

For customers, your business is only as good as the reviews they find online. Jeff Bezos, Founder of Amazon With the rise of review platforms like Google Business Profile, Yelp, and Facebook, reviews are now one of the most influential factors in customer decision-making. You can actually shape the story your reviews tell.

Marketers

Search Engine Land

JULY 16, 2024

In this article, you will learn how to leverage the eight main factors that will get your company (or yourself) explicitly recommended by Google’s knowledge algorithms in search. SEO boils down to this. That is a great short-term SEO win for you. Get the daily newsletter search marketers rely on.

Key Performance Indicator

Exposure Ninja

JULY 11, 2024

An SEO audit is like a health check for your site. In this guide, we’ll walk you through an agency-style SEO audit. By the time you’re done, you’ll have a clear picture of your site’s SEO health and a roadmap for boosting your visibility in search results. What Is an SEO Audit?

SEO

Backlinko

JULY 1, 2025

Your small business doesn’t need a huge budget to get noticed. How did a small business get this kind of exposure? This gives you a chance to get discovered even if you don’t have an existing audience. This is because it can majorly boost your visibility in Google Maps and local search results. And don’t forget reviews.

Marketers

Orbit Media Studios

NOVEMBER 13, 2024

When you see them side-by-side, you may get ideas for how to align your content strategy with the veteran experts of marketing. It’s ironic that the less experienced a marketer is, the less likely they are to get help from an editor. The most experienced marketers are getting better results One last chart. Great life irony #74.)

Marketers

Exposure Ninja

AUGUST 12, 2024

In some cases, the website design gets so out of hand that it’s like making your customers go through a maze before they can even get to the front door. When you get that balance right, the impact can be massive. Request a free website and marketing review and our team will tell you how to improve your marketing.

User-Generated

Customers.ai

DECEMBER 4, 2024

Growth hacking is all about getting creative, working smarter (not harder), and using data-driven tools and strategies to grow your list faster than you ever thought possible. We’ve got 24 email list growth hacks to get you started. They keep it simple – just an email address and a clear incentive like “Get 10% off your first order.”

CRM

Buffer Marketing

JULY 10, 2025

Use Instagram SEO and hashtags to improve your content's discoverability 2. Get up close and personal 4. Once you’ve aced that, you can learn more about creating and running Instagram ads. Let’s get into it.  Experiment, experiment, experiment 3. Use scroll-stopping hooks 6.     1.

User-Generated