Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding

Buffer Marketing

APRIL 7, 2025

LinkedIn is seeing record-high interactions, Pinterest is quietly on the rise, and Threads — once a breakout success — is settling into more stable patterns. A 1% engagement rate on Instagram could mean thousands of interactions, while a 6% engagement rate on LinkedIn might result in far fewer total engagements.

User-Generated

Hubspot Marketing

APRIL 21, 2025

I had to take the community-building playbook I knew well and adapt it to a new platform: LinkedIn. How LinkedIn Transformed Our Business I noticed that despite having over a billion users, only 1% actively post on LinkedIn. So, I made a decision: LinkedIn wouldnt be a billboard. Heres how I did it. million U.S.)

Transform

Buffer Marketing

JULY 15, 2025

LinkedIn has come a long way from being just “the career network.” Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge. LinkedIn by the numbers: How big is the platform?

Gen Z

Buffer Marketing

MARCH 19, 2025

But a few months ago, I decided it was time to stop just talking about it and actually put my theories to the test — starting with LinkedIn. Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. Ready to turn your LinkedIn into a meaningful revenue stream?

Branding

Sprout Social

SEPTEMBER 12, 2024

Some content types include: Instagram Reels and carousels YouTube Shorts X (formerly known as Twitter) posts LinkedIn posts TikTok video and slideshows Top trends in social media content As new social networks and technologies emerge, the content creation industry evolves—and consumer preferences are changing in lockstep.

Management

Trade Press Services Newsletter

JULY 11, 2024

Social media platforms, LinkedIn, industry forums, and influencer platforms can aid in this process. Use a combination of quantitative metrics (e.g., industry, social media following, engagement rates) and qualitative factors (e.g., content quality and industry reputation) to create a list of potential influencers.

Influencer Marketing

SMEI

MARCH 5, 2025

He also launched targeted digital ad campaigns on platforms like LinkedIn and Google Ads, reaching decision-makers in overseas construction firms. He revamped Titans website, optimizing it for international SEO and offering multilingual support to cater to non-English-speaking customers.

Manufacturing

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked.   Videos can also be shared on LinkedIn, Threads, Twitter/X, Mastodon, and more.

Social Media Marketing

Buffer Marketing

JULY 16, 2025

Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. Let’s examine how different content types perform on Threads, TikTok, LinkedIn, X (formerly Twitter), Instagram, and Facebook.

User-Generated

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes. Why we care.

Advertising

Hootsuite

SEPTEMBER 18, 2024

LinkedIn sits on the opposite side of the scale with only 5 weekly uploads. Interestingly, the opposite is true for LinkedIn. LinkedIn: 2% What should government institutions and officials post on social media? On LinkedIn, posts with photos and videos outperform posts with links. Facebook: 3.2% X (Twitter): 2.4%

User-Generated

Buffer Marketing

JANUARY 8, 2025

Instead of starting from scratch for every platform, you can adapt and share content across different channels — like turning an engaging Instagram Reel into a TikTok or turning an X thread into a LinkedIn post. For example, LinkedIn has a 3,000-character limit, while X is limited to 280 for free users.

Energy

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. You can gather insights through surveys, customer feedback, or by analyzing competitors’ followers on platforms like LinkedIn.

Social Media Marketing

Hubspot Marketing

JULY 15, 2024

LinkedIn allows you to explore potential community managers' profiles, experiences, and endorsements. Develop and execute community engagement strategies to increase participation and satisfaction, including overseeing community platforms like Reddit and Linkedin and managing our internal Slack community.

Management

Martech

JULY 18, 2024

You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. With platforms like YouTube and LinkedIn, countless voices offer advice, leading to conflicting information and decision paralysis. If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.”

Marketers

Hubspot Marketing

JUNE 2, 2025

Thats why we showed up across formats: LinkedIn posts and blog articles for readers Podcasts for audio-first folks Webinars and short videos for visual learners This approach had two benefits: We reached more people by diversifying formats. When stakeholders push back with questions like, Is LinkedIn too saturated? Some prefer reading.

Branding

Martech

NOVEMBER 25, 2024

Digital must-haves A subscription to LinkedIn Premium to support networking and professional growth. Access to specialized marketing courses on platforms like Coursera or LinkedIn Learning. Since marketers constantly adapt to new platforms and strategies, gifts that support continuous learning and productivity are always appreciated.

Transform

Martech

JANUARY 21, 2025

A LinkedIn thread that explores main takeaways. A LinkedIn post summarizing key recommendations. Social media threads: Break down ideas into concise points for LinkedIn or X. Professional advice resonates on LinkedIn, while visually engaging tips perform well on Instagram. An infographic visualizing trends over time.

Whitepaper

SocialPilot

SEPTEMBER 5, 2024

LinkedIn Beyond its professional networking capabilities, LinkedIn is a valuable space for travel agencies to establish credibility. We advise all our users to be active on LinkedIn as it is a strategic platform for reaching corporate clients who organize trips and retreats for employees.

Promotion

Marketing Insider Group

NOVEMBER 18, 2024

LinkedIn: Professional and business-oriented, perfect for B2B companies or personal branding. For example, Instagram might require daily content, while LinkedIn may benefit from fewer, more in-depth posts. For instance, Instagram may call for daily posts, while LinkedIn might work better with weekly updates.

User-Generated

Hootsuite

OCTOBER 7, 2024

What were our top posts on LinkedIn this year? Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. Should we post more on Instagram next month? What kind of posts do my followers like to comment on?

Analytics

Sprout Social

NOVEMBER 20, 2024

LinkedIn Even LinkedIn, also known as “ The Briefcase App ,” (a term coined by creator Jayde Powell) can provide edutainment content. Sharing educational product information is the #1 thing social users want from brands on LinkedIn.

Entertainment

Martech

NOVEMBER 8, 2024

A few other tactics to better understand your audience include: LinkedIn groups: There’s a LinkedIn group for whatever you’re selling. LinkedIn Insight tag: Set up this tag to identify attributes like job titles, company names, company sizes and seniority based on the users landing on your website. What are they discussing?

Gen Z

Martech

DECEMBER 4, 2024

That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. 6 things to look for.

B2C

Hootsuite

SEPTEMBER 18, 2024

Book a Demo Best times to post on social media for financial services Below, you’ll find recommendations for the best times to post on Facebook, Instagram, LinkedIn, and X (formerly Twitter) for maximum engagement. Best time to post on LinkedIn On LinkedIn, posts published between 6 and 8 pm on Thursday get the most interactions.

User-Generated

Buffer Marketing

JANUARY 22, 2025

So, whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, I've got you covered. Gina Sapién , a marketer who grew her LinkedIn following to over 10K in just six months in 2024, says this is one of the most important pieces of the puzzle.

Gen Z

Animalz blog

AUGUST 12, 2024

makes sure he also has time for LinkedIn. Are you mainly focusing on LinkedIn, or are you using other channels as well, like video? Mostly LinkedIn and YouTube are the two channels I’ve spent the most time being active in. Connect with Henry on LinkedIn and explore his company at Reclaim.ai. How do you view that?

Shipping

Businesses Grow

JANUARY 13, 2025

Today, a guy left me a message on LinkedIn: “I’m trying to connect on a more human way on LinkedIn and created this personal video for you.” Talk to me It seems like everywhere I turn marketers are touting the benefits of personalized marketing, and especially how AI is leading the way. My question is, where is it???

Personalized Marketing

Marketing Insider Group

JANUARY 6, 2025

Sharing on Social Media Posts tailored to platforms like LinkedIn or Instagram can drive traffic back to your blog. Short snippets with visuals work well on Instagram, while LinkedIn may favor longer summaries with professional insights. Highlight key points or pose questions to spark discussion.

Inbound Marketing

SmartBrief - Marketing

JANUARY 13, 2025

What social media intelligence reveals Leadership involvement in a brands social media strategy has to go beyond the occasional reshare of a company’s LinkedIn post. Lets dig into why you need to be proactively asking for this information.

Health

Martech

AUGUST 19, 2024

If resources allow, a multi-channel strategy is highly effective for B2B ABM, incorporating LinkedIn Ads, Google Ads and display ads through platforms such as Demandbase, Rollworks or Terminus.

Key Performance Indicator

Search Engine Land

OCTOBER 2, 2024

Fellow PPC expert Nils Rooijmans shared on LinkedIn that he likes using DSA campaigns, moving successful terms to revenue-generating campaigns. PPC specialist Petya Yildizgoren validated this tactic on LinkedIn and introduced Amazon Ads as another source for new keywords. He also uses ChatGPT for new keyword ideas.

User-Generated

Buffer Marketing

NOVEMBER 4, 2024

LinkedIn 16. LinkedIn 424 million MAU At roughly  424 million monthly active users ,  LinkedIn  has evolved from a simple job search engine and resume site into a professional networking platform where industry experts share content, network, and build their personal brand. Facebook 2. WhatsApp 3. Instagram 5.

Branding

The Marketing Operations Leader

DECEMBER 23, 2024

Connect with me on Linkedin Connect with me on Twitter NOTE: If you are interested in sponsoring the newsletter and reaching thousands marketing ops professionals, message me on Linkedin or just reply to this newsletter.

New Markets

Buffer Marketing

JULY 23, 2024

  We typically post an announcement about every press release we send out on our Instagram, company LinkedIn, and each of our personal LinkedIn profiles. A lot of times people don't realize a press release was written by the company — they think you’re just getting coverage. 

PR