Hubspot Marketing

FEBRUARY 18, 2025

Best Use Case : Summarizing or creating content when you need a straightforward, reliable tool thats easy to navigate. Plus, it has a quirky new tool called Notebook LM that turns docs into a mini-podcast for you. Plus, it has a quirky new tool called Notebook LM that turns docs into a mini-podcast for you. Our advice?

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Martech

JUNE 13, 2025

These tools aim to understand each persona’s intent, analyze relevant data, and personalize results based on user input. Because search and generative tools work differently, marketers must rethink digital visibility and shift from an SEO mindset to a generative search optimization mindset. LLM-optimized content.

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Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO

Martech

SEPTEMBER 13, 2024

Combining three major Salesforce tools — Agent Builder, Model Builder and Prompt Builder — Agentforce provides out-of-the-box bots that can be used across industries and customized using inexpensive, low-code tools. Buyer helps B2B customers find products, make purchases and track orders.

Shoppers

Orbit Media Studios

OCTOBER 30, 2024

SparkToro, together with its partners, has been tracking the rise of “zero-click searches” for years. I’m not dismissing AI as a tool that can enable human creativity. There are no tools that report on AI mentions. Typically LLMs will share specific websites used to train its data about a specific topic.

SEO

Backlinko

JUNE 23, 2025

Tracking the right SEO KPIs. I’ll show you: What makes an SEO metric a true KPI (and what doesn’t) Which SEO KPIs matter most and why Which emerging KPIs to track in the era of AI Overviews and LLM search How to select KPIs based on your goals and maturity stage What Are SEO KPIs? This worksheet is a brainstorming tool.

SEO

Backlinko

JULY 1, 2025

It’s a strategic tool that helps you build trust with decision-makers. And keep your SEO efforts on track. It has ready-made sections for tracking key metrics, visualizing performance, and presenting clear next steps. An SEO report is a tool for measuring performance and shaping strategy. Win bigger budgets.

SEO

Martech

AUGUST 4, 2025

Q: What do we think we know about what helps brands gain citations on LLM results? Gaining citations on Large Language Model (LLM) results, like those generated by search engines or AI tools, involves optimizing your content and online presence. The key is combining authoritative content with strategic visibility enhancements.

Branding

Orbit Media Studios

APRIL 30, 2025

Tips for AI Trainers: Look for Export buttons in all of your tools. “The hottest new programming language is English” Andrej Karpathy, AI Scientist If prompts are little tools, then they can be shared with others. But any tool will do: Google Drive, Evernote, Notion, whatever. You are now a prompt engineer.

Transform

Animalz blog

APRIL 9, 2025

But the tools are just the starting point. Complete workflows, not just an AI tool If you want to run AI at scale, you need to move beyond ChatGPTs chat window. Its not one prompt and it’s not one LLM. Its many of both stitched together across multiple steps and integrating external tools. The tools work.

Transform

Backlinko

JULY 9, 2025

New research from Semrush predicts that LLM traffic will overtake traditional Google search by the end of 2027. In just the past three months, we’ve seen an 800% year-over-year increase in referrals from LLMs. These tools “generate” responses to queries in conversational language. We’re not saying GEO replaces SEO.

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Martech

JANUARY 9, 2025

Its frighteningly easy to poison a large language model (LLM). So, the ability to poison an LLM might depend on the topic. The bad news: LLMs get trained on data taken from the internet, and a lot of that is garbage. This update includes two new tools: an AI Video Generator and a Motion Tracking feature.

Retail

Backlinko

AUGUST 8, 2025

If you want to see exactly how your brand shows up in AI answers, check out our guide to the best LLM tracking tools. For example, I could upload my fitness levels and preferred workouts, then ask ChatGPT to build a workout app that can give me specific workouts and help me track my progress over time. What’s the pattern?

Search Marketers

Backlinko

AUGUST 6, 2025

That meant: Googlebot could crawl and index the page Bing, Perplexity, DuckDuckGo, Claude, and other bots were blocked The page was invisible to public crawlers and AI tools, unless they were using Google We manually submitted the URL to Google Search Console and waited for indexing. Bottom line: LLM visibility is a new surface area.

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Sachs Marketing Group

JULY 17, 2025

LLM Search and “Ranking” in Tools Like ChatGPT and Perplexity Large language model (LLM) platforms, such as ChatGPT , Perplexity , and others, are beginning to surface new types of answers in response to search-like queries, creating buzz around the idea of “ranking” within AI-generated responses.

Digital Marketing

Martech

AUGUST 6, 2025

It lets marketing teams track user behavior unique to AI-driven visits, optimize content for those journeys and make smarter investment decisions. A visitor might follow a recommendation from ChatGPT, Copilot, Gemini or other AI tool. Tracking them separately reveals which content formats and CTAs work best for this audience.

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Martech

FEBRUARY 12, 2025

Social listening and engagement tools like Sprout Social and Brandwatch are invaluable for tracking and collecting social media mentions so your team can engage with stakeholders frequently and across platforms. Its a popular LLM tool similar to ChatGPT, yet nobody has batted an eye. Thats the issue. What gives?

PR

Backlinko

MARCH 26, 2025

Writers have always embraced new tools to improve their craft. No matter what tool you use. Heres how this process shaped this article: While plenty of tool comparisons and basic workflows existed, few posts offered strategic frameworks for using AI effectively. Tools, prompts, shortcuts. But why would you?

eCommerce

Orbit Media Studios

APRIL 2, 2025

There are lots of AI tools that help human visitors (AI chatbots, search tools, personalization, predictive analytics) but for the next few minutes, were 100% focused on your AI visitors. AI is a research tool that sits between your visitor and your website. If theyre elsewhere, upload them to a tool like Descript.

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Hubspot Marketing

APRIL 22, 2025

Right now, AI agents sit squarely in the next generation of AI tools: developing quickly but not quite ready for the limelight. Most workplace AI tools are assistive AI like Grammarly or generative AI like ChatGPT. Instead, I believe human oversight of agentic AI will be necessary to deploy these tools wisely and ethically.

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Backlinko

JUNE 23, 2025

AI marketing tools are everywhere. AI tools actually deliver impressive returns. But ONLY if you pick the right tools. So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. View each tool’s highlights here: What Are the Best AI Marketing Tools? It’s not necessarily hype.

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Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. Unstructured data is any type of information or content that cannot be neatly defined and categorized into the traditional rows and columns of the martech and MOps super tools: Excel and Google Sheets. What do we mean by unstructured data?

CRM

Welcome Software

JULY 17, 2025

They may be the single most important signal of brand visibility in an AI-dominated web because SEO has become less about tricking an algorithm for a quick click and more about becoming a reliable and valuable data point for the AI or LLM’s knowledge base. LLM platforms are specifically designed to keep users on the platform.

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Welcome Software

JULY 16, 2025

They may be the single most important signal of brand visibility in an AI-dominated web because SEO has become less about tricking an algorithm for a quick click and more about becoming a reliable and valuable data point for the AI or LLM’s knowledge base. LLM platforms are specifically designed to keep users on the platform.

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Buffer Marketing

JUNE 17, 2025

Track saves, shares, and meaningful comments for seven days, then compare with your last polished upload. Track sentiment (questions, purchase mentions) as seriously as you track likes. Track loyalty through returning viewers, repeat buyers, thoughtful DMs — alongside reach. Track costs, not just cash-in.

Energy

Backlinko

JUNE 23, 2025

Including a beginner’s guide, link-building strategies, and even a free backlink checker tool. Keyword Research Tools Keyword research tools can be a great source of related content. Note: A free Semrush account gives you 10 searches in Keyword Magic Tool per day. In this guide, I’ll teach you how to do the same.

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Exposure Ninja

MAY 2, 2025

That’s where GEO comes in, also known as Large Language Model (LLM) SEO or Large Language Model Optimisation (LLMO). A great example of a brand successfully optimising for LLM SEO is The Ordinary. Create sharable resources that other websites can reference, like calculators, tools, infographics, and free templates.

PR

Backlinko

JULY 25, 2025

Track the next 30 manually. If I want to save time and go deeper, I’ll use a tool like Semrush’s Advertising Research. It shows how much they’re spending and how visible those ads are: It also shows what kind of ad creatives they’re using: Both tools give me a sharper picture of what’s working in my niche. I’ll use Semrush.

Advertising

Orbit Media Studios

SEPTEMBER 18, 2024

This will work for any website with a thank you page, even if conversion tracking isn’t set up! Upload the file to your favorite LLM along with the following prompts: I’m giving you a CSV file showing the date and time of conversions on a B2B lead generation website. Remove the top nine rows from the CSV. These are just comments.

CRM

Martech

JULY 16, 2025

It goes beyond publishing to show how teams can deploy structured content that survives LLM compression and shows up for buyers during their purchasing decisions. It’s what we’re building with clients and inside XOFU, our LLM visibility GPT. You’re just hoping someone stumbles into your blog post before the LLM does.

Transform

Backlinko

JUNE 23, 2025

Useful resource: Check out our decision-making LLM prompt that uses AI-powered insights to help you decide between subdomains vs. subdirectories for your site. Pro tip: As you go through these factors, fill out our decision-making LLM prompt. But I’m about to help you make the best decision for your specific situation.

SEO

Martech

MAY 13, 2025

By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. You need to properly prepare these long-form documents for ingestion by an LLM. RAG data must be precisely queryable. Think of it as the models short-term memory or working memory.

Transform

Exposure Ninja

JULY 24, 2025

Flow Agency : Flow Agency integrates LLM Optimisation directly into broader SEO and content strategies, helping B2B SaaS brands build lasting authority and visibility in conversational AI search. We combine traditional SEO best practices with AI-specific approaches so your content gets found, trusted and cited by AI tools.

Thought Leadership

Exposure Ninja

JUNE 27, 2025

While Search Engine Optimisation (SEO) is about climbing search engine rankings like Google or Bing, AI Search Optimisation is about becoming the source AI tools trust, cite, and promote. It tells you how visible your brand is , how you’re positioned in AI tools , and where your biggest opportunities lie.

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Welcome Software

JULY 3, 2025

I've only just got the hang of how to talk to my LLM "—and sure, we know exactly what you mean. Incorporate tool usage guidelines: Clearly state which tools the AI should use and how to use them. Provide examples of tool calls and expected inputs/outputs. and be using both of them, but in different ways.

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Exposure Ninja

JULY 18, 2025

This knowledge base is powered by a Large Language Model (LLM), which maps relationships between words, brands, products, and topics based on how frequently they appear together online and in its training data. If AI tools see the same message in articles, reviews, and listings, they’re more likely to recommend you.”

Branding

Neil Patel

JUNE 19, 2025

While each LLM is important to monitor, AI Mode is likely to be the largest and most important. But there will be plenty of challenges as we figure out the best way to optimize ads in AIOs and track them. This update could also change the way that these businesses track conversions. powered AI bot right in the search interface.

User-Generated