Hubspot Marketing

NOVEMBER 7, 2024

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. Identify your product-channel fit.

Inbound Marketing

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Hubspot Marketing

SEPTEMBER 12, 2024

Chad Johnson (Cherokee), founder and president of farm logistics company The Akana Group, pointed to a shortage of such programs at nationwide financial institutions. Getting the Word Out and Building Awareness Then there’s the marketing. He just ordered his fourth run of 20,000 cans of his product.

Logistics

Hubspot Marketing

OCTOBER 31, 2024

As a result, it’s increasingly difficult for brands to maintain a unique voice and stand out in an oversaturated market. But what exactly is personality content, and how can you add it to your marketing playbook? Think of assets like how-to guides, tutorials, or product comparisons. Incentivize your creators and influencers.

Logistics

Martech

AUGUST 21, 2024

With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs.

Customer

Martech

JANUARY 3, 2025

When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. However, leading user conferences often invest a third of the budget or more in production. However, leading user conferences often invest a third of the budget or more in production.

Logistics

Martech

JULY 18, 2024

“How are summer vacations like email marketing?” I usually book the vacation rental and plan the logistics, but I don’t want to be the one making all the daily arrangements. Let’s do something about that now during this relatively quiet period before it’s time to jump back on the hamster wheel of email production.

Email Marketing

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Hubspot Marketing

JANUARY 23, 2025

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? They were a dream to freelance for because I never wasted time with logistical questions the expectations were clear and everything I needed was at my fingertips. SEO /keywords.

Logistics

Animalz blog

AUGUST 12, 2024

Many startup CEOs spend all their time on product roadmaps and investor decks. Is there a strategic approach, and how did you decide to start talking about the product and company on your own account? It’s casual, almost intentionally unedited, like Loom videos or walkthroughs of stuff we built or are working on in the product.

Shipping

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That's where lead scoring comes in. Lead scoring sounds easy, right?

Logistics

Neil Patel

JUNE 10, 2025

Experiential marketing, on the other hand, is built to stay in people’s minds for a while. Key Takeaways Experiential marketing thrives on active participation and multi-sensory engagement. The direct impact of experiential marketing on sales can be hard to measure. What is Experiential Marketing?

Gen Z

Welcome Software

JULY 11, 2024

We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. From product descriptions to images, videos, and reviews, the content surrounding your products plays a surprising role in driving purchasing decisions. Take product descriptions, for example.

Transform

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. If you don’t subscribe yet, come join us! We have fun.)

Education

AWeber

JUNE 18, 2025

From building a storefront to handling payments, logistics, and marketing—Sellvia gives users everything they need to succeed. It’s like having a 24/7 marketing team that never sleeps.” 💼 Meet Sellvia Sellvia is an all-in-one ecommerce platform designed to help entrepreneurs start and grow their online businesses.

Logistics

Hubspot Marketing

MARCH 17, 2025

As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. So I sat down with the marketing director for the top-selling pickle liquor to find out how this small startup is beating the trend and outmarketing the market.

Gen Z

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool. Weve also outlined available WhatsApp marketing software tools to help you streamline your approach.

Gen Z

Buffer Marketing

APRIL 22, 2025

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. But don’t hop on video marketing just because everyone else is.

Video Marketing

Hubspot Marketing

FEBRUARY 4, 2025

And thats on top of all the budget , strategy , and setup logistics. Media Now, in my experience (and that of many other marketers, Im sure), your media is the most important part of your Facebook Ad. This can be extremely useful for highlighting multiple products at once and is common with eCommerce sites like Ulta.

Real Estate

Martech

JULY 24, 2025

Why content ops is your scaling superpower Content marketing gets harder as you grow. Revisit it quarterly and align updates with product, brand and SEO leads so your team stays on the same page. to streamline feedback CMS integrations to eliminate copy/paste cycles and versioning errors Focus automation on logistics.

Transform

Lusha

NOVEMBER 4, 2024

It’s time to enrich your business data and ultimately boost your prospecting productivity. Manage Your Team Like a Pro: Simplified Tools for Admins Even for the most organized admins to succeed, there’s a lot to juggle beyond team logistics. The post Lusha Product Updates: October 2024 appeared first on Lusha. Double win.

Product

Duct Tape Marketing

JANUARY 22, 2025

Why Your Focus Groups Are Failing and What to Do Instead written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interviewed Jacqueline Lieberman, founder of Brand Crudo and creator of the Anti-Focus Group method.

Logistics

Hubspot Marketing

OCTOBER 29, 2024

I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best. B2B products often have greater technical complexity, which leads to longer onboarding processes. “In

eCommerce

Rock Content

JULY 11, 2024

Their success is the product of an entire team’s hard work and dedication. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications. WriterAccess : The success of your marketing content hinges on quality, so hiring the right writers and creators is crucial.

eCommerce

Buffer Marketing

MAY 13, 2025

Metrics are most helpful when they guide your next move — whether that’s adjusting your content, switching up your posting schedule, or even thinking up new products.   Track this metric when: you're launching a new product or service you're running a seasonal promotion ( Black Friday + Cyber Monday , anyone?)

Analytics

Customers.ai

DECEMBER 30, 2024

The kind of information we used to get that takes your marketing from generic to laser-focused. Here are the three main reasons website demographic tools are necessary for marketers: 1. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want.

Price

Power Digital Marketing

JUNE 4, 2025

Its tempting to think your go-to-market (GTM) challenges will disappear if you hire enough skilled marketers. Building a successful B2B go-to-market approach requires more than just throwing bodies at the problem. While bringing on new talent can help, its not a magic solution to all your marketing woes.

Transform

Buffer Marketing

APRIL 17, 2025

I also kept a few recurring themes I return to often, like: Career advice for remote workers and content marketers My LinkedIncome journey (how I’m monetizing LinkedIn) Behind-the-scenes thoughts on content creation and consistency Mapping these out made everything less overwhelming.

Energy

Welcome Software

JUNE 30, 2025

Not long ago, artificial intelligence in marketing was largely a vision of the future—an exciting, but experimental, promise of what might be possible. Marketers dabbled in AI tools—realistically, mostly in silos—kinda unsure of what AI could really do. Adoption was cautious. Impact was inconsistent.

Transform

Brian Solis

FEBRUARY 27, 2025

This can be triggered by a disruptive event, such as a technological breakthrough, a market shift, a global event, or a personal epiphany. The waves of shifts that span across tech, capabilities, markets, and behaviors are where companies do need to spend time and attention as an everyday practice. Now’s the time.

Transform

Brian Solis

JANUARY 30, 2025

One where businesses can reimagine what’s possible, rethink value creation for an evolving market, and reshape their future together with customers and employees. Netflix’s recommendation engine, for instance, doesn’t just keep us binge-watching; it’s the cornerstone of content production and fostering customer loyalty.

Transform

The Drum

JULY 15, 2025

181st Street Communications’ Sian Conway-Wood thinks so, exploring how a beloved brand harnessed product, promo and place to rebuild trust in the most British of ways. First, British retailer Marks & Spencer’s entire e-commerce platform crashed in April, and then its logistics fell apart.

Logistics

Welcome Software

JULY 3, 2025

AI can't read your mind, and to make it worth your while as a marketer, you've got to feed it with all the right information. Use: "We helped a global logistics firm cut costs by 18%." - Avoid: "We help companies save money." ## 4. product launch, seasonal promotion, awareness drive).** ## 2. Look no further.

User-Generated

Businesses Grow

JULY 2, 2025

If you’ve been anywhere near a marketing podcast, blog, or LinkedIn stream lately, you know artificial intelligence is everywhere—our conversations, our ambitions, and, yes, even our anxieties. The pressing issue with AI in marketing might not be technical at all. The pressing issue with AI in marketing might not be technical at all.

Transform

Animalz blog

JUNE 17, 2025

Face-to-face connection still matters, especially as AI changes content marketing. Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world delivering this research.” For content marketers, this is a blueprint for turning research into real, relationship-driven growth.

Whitepaper

Duct Tape Marketing

JULY 30, 2025

Unlocking Hidden Profits with Stacey Hylen written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Stacey Hylen, internationally recognized business coach, growth strategist, and author of “Hidden Profits: More Clients and Cash.”

Price

Neil Patel

JUNE 2, 2025

In fact, 78% of event organizers state that in-person events are their most lucrative marketing channel. This type of sponsor might host an interactive workshop, demo a product, or provide a gamified experience that goes beyond a typical sponsorship. Look for the company’s sponsorships manager, brand manager, or marketing manager.

Food