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How to augment market research and glean customer insights with AI

Martech

Traditionally, marketing analysts have used data mining techniques on structured customer data to identify behavioral patterns and build predictive models. This is just one example of a bias injected into market research projects based on what a company may believe is important to them rather than what is essential to customers.

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AI Market Research: Tools, Techniques, and Trends

Rock Content

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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What Types Of Marketing Are There?

InTouch Marketing

The interconnected nature of SEO, content marketing, social media, and email marketing allows businesses to create holistic digital marketing strategies that resonate with their target audience across various online platforms. These methods include print advertising, broadcast advertising and direct mail marketing.

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era.

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What are the types of product marketing?

OnPassive Marketing

Product marketing can launch new products, enter new markets, or reposition existing products. New products require extensive market research to determine customer needs and how best to reach them. Product marketing can revitalize sales by re-branding or changing the pricing strategy for existing products.

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How social listening benefits your organization at four levels

Sprout Social

Whether you’re a social media manager responsible for content creation or a member of the executive team in charge of tracking overall brand health, this article will demonstrate how social listening benefits your organization at every level. The Social Media Manager. Social media managers are the closest to their brand’s audience.

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