Search Engine Land

JANUARY 5, 2023

SEO product managers are the teammates you never knew you needed. In this article, we will cover what an SEO product manager does, the skills needed to become one, and where the role sits within the organization. What is an SEO product manager? In-house SEO teams also can’t live without them.

Management 89

Management Product SEO eCommerce 89

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Management 116

Management Communications Marketing Marketers 116

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. Get the daily newsletter search marketers rely on.

Management 84

Management Product SEO User-Generated 84

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Companies spend 19.9%

New Technology 246

New Technology CMO B2C Marketing 246

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. For Techify, this represents both an opportunity and a challenge.

Brand Management 112

Brand Management Management Branding User-Generated 112

Hubspot Marketing

MAY 5, 2023

The product marketing landscape is continuously changing. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. 15 Essential Product Marketing Books 1. 15 Essential Product Marketing Books 1.

Product Marketing 120

Product Marketing Product Marketing Marketers 120

Jeff Bullas

DECEMBER 20, 2022

Productivity and efficiency are easily among the most used keywords among business leaders and organizations. No matter which industry they operate in, organizations are obsessed with improving productivity or efficiency to become more successful. Is productivity the same, or is it different from efficiency?

Product 261

Product Management Place Promotion 261

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1.

Management 103

Management Product Key Performance Indicator Health 103

Pam Didner

SEPTEMBER 21, 2022

That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites. No matter the size of a company or management commitment, we can always start with a baby step.

Management 90

Management Product Traditional Marketing Content Marketing 90

Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization.

Management 95

Management CMO CRM Marketing 95

Hubspot Marketing

APRIL 2, 2024

Creating a productive workplace for yourself is tough enough, but doing it for the entire team? As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. Table of Contents What is Workplace Productivity? That's a whole different ball game.

Product 87

Product Communications Health Management 87

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 98

Management Key Performance Indicator Marketing Marketers 98

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 92

Marketing Strategy Product User-Generated Marketing 92

Hubspot Marketing

APRIL 12, 2024

It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. In many cases, we are the ones responsible for our own lack of productivity. As a freelance remote worker, I’ve had to tango with my self-sabotaging productivity quirks more than most. Is there a secret to high productivity?

Product 106

Product Energy Food Management 106

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Management 79

Management Transform Whitepaper Marketing 79

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Product 100

Product Transform User-Generated Management 100

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Product 123

Product Customer Acquisition Key Performance Indicator Customer Journey 123

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 129

Product SEO Copywriting eCommerce 129

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Without effective project management, this constant influx of work can quickly become overwhelming. So, the root cause is not that there are many 301 redirects.

Management 116

Management SEO Transform Communications 116

Hubspot Marketing

MARCH 8, 2024

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Goal setting. Cons: None.

Product 107

Product Management Communications Fashion 107

Search Engine Land

MARCH 13, 2024

YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Tagged product issues. YouTube now notifies users if their tagged products are not displayed due to an error or issue.

Product 113

Product Management Search Marketers Marketing 113

Search Engine Land

APRIL 19, 2024

Here are some ways to set and manage expectations for PPC clients and agency teams. The clearer you can be about the parameters of the relationship and how it will operate, the better you can manage expectations once you’re actually doing the work. Agencies can offer a wide variety of advertising and marketing services.

Management 102

Management CRM Communications Advertising 102

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management? Increase brand and product awareness among your target audience.

Management 145

Management User-Generated Analytics Branding 145

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. Get the daily newsletter search marketers rely on. The digital world thrives on content.

Management 115

Management User-Generated Analytics SEO 115

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 95

Product Manufacturing Price Marketing 95

Martech

JANUARY 5, 2024

It forces us to think about the potential in terms of actual processes right across the marketing function. “ — Eliezer Yudkowsky AI and the future of DAM Digital asset management , as a process, will remain near the core of the martech stack. product hierarchy, ingredients, etc.) For example, is your DAM ready for AI?

Management 106

Management Transform User-Generated Brand Management 106

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Spendesk [Excel].

Management 131

Management Marketing Marketers Acquisition Marketing 131

Marketing Insider Group

APRIL 3, 2023

Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Marketing teams can see what’s happening live, enabling them to make instant adjustments. Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. Aim for a shared marketing team purpose.

Management 102

Management Marketing Marketers Communications 102

Use Insider

APRIL 23, 2024

What is cross-channel management and why is it important? Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. Customer relationship management systems (CRMs) and customer data platforms (CDPs).

Management 52

Management User-Generated Customer Journey Analytics 52

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. Now, it’s still a go-to in my tool stack as a marketer. 

Product 100

Product Price User-Generated Social Media Marketing 100

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. Here’s a roundup of the platform’s key ad product announcements you need to know about. Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure.

Advertising 127

Advertising Advertisers Product User-Generated 127

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Product 93

Product Transform Price Market Trends 93

CopyBlogger

JANUARY 10, 2023

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

Brand Management 117

Brand Management Management Content Marketing Branding 117

Zumvu

JANUARY 25, 2023

SaaS companies need product managers to ensure that their products meet customer needs, stay competitive in the market, and continue generating revenue.

Management 52

Management Product Customer Marketing 52

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 65

Product Marketing Product Transform CMO 65