article thumbnail

Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. In this post we’ll cover: What is performance marketing?

article thumbnail

AI-powered martech releases and news: March 28

Martech

It offers advanced geo-testing for accurate media effectiveness measurement and an integrated methodology for comprehensive media performance analysis. Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data

Hubspot Marketing

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 111
article thumbnail

11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

Doing more with AI will be a marketing theme throughout 2024, and I recommend giving it a shot if you haven’t already, especially since there are many use cases: AI can be your content marketing assistant. Generative AI tools can help you create compelling, on-brand, and high-performing marketing content.

article thumbnail

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

article thumbnail

How to Start a Franchise Business

Neil Patel

You need to perform market research, file for a license, create a marketing plan, and build your brand. Company description : Provide detailed information about the problem your company solves and who you plan to serve. 3) Determine market interest. 4) Research startup costs 5) Create a business plan.

article thumbnail

50 AI Prompt Examples For Marketers to Maximize ROI

SocialPilot

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. ” “Compose me a marketing plan for Christmas for our newly launched store in [location]. But how did I create this guide?