Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. This is all a part of a greater content marketing plan.)

Tentpole

Hubspot Marketing

JANUARY 22, 2025

Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose.

Gen Z

Hubspot Marketing

APRIL 21, 2025

Here's my hot take: Influencer marketing will always be among the top strategies for marketers. They're the new generation of celebrities but are more relatable and accessible than their predecessors. Our survey shows that 77% of marketers say influencer marketing delivers better ROI than other channels.

Social Media Marketing

Hubspot Marketing

NOVEMBER 14, 2024

In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. Pro tip : I wouldn’t use generative AI to write full drafts.

Direct Mail

Sprout Social

DECEMBER 2, 2024

Whether you work with a smaller group of reliable influencers or with hundreds at once, depends on the resources you have to manage those relationships. Refine your strategy using Sprout’s influencer marketing plan template. And both you and the influencer get fresh content.

Influencer Marketing

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Your marketing could do some of this heavy lifting, reducing the hours needed to chase poor leads. Initial planning and setup are vital, so account for the time and resources needed.

Customer Acquisition

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. For example, many trial users hit a wall right after signing up. Table of Contents What is B2B SaaS marketing?

Customer Acquisition

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. Why is a roadmap important? Monitor any potential issues.

Influencer Marketing

Sprout Social

JULY 1, 2025

We could only be talking about one generation: Millennials. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way.

Millennials

Martech

JANUARY 7, 2025

I am the first generative AI chatbot for marketing technology professionals. Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts.

Key Performance Indicator

Hootsuite

OCTOBER 18, 2024

In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. Creating your own marketing strategy for social media (video guide) No time to read the whole article?

Social Media Marketing

Buffer Marketing

MARCH 5, 2025

If you’re a social media manager for a business, find out your business goals for the quarter or year. Because as social media marketers, impacting the bottom line is crucial to prove the impact of your social media strategy and show a positive ROI. Increase brand awareness, boost traffic to your website, generate leads, etc.

Social Media Marketing

Hubspot Marketing

APRIL 15, 2025

Unlike the slow adoption we saw with platforms like Snapchat in the marketing world, TikTok has managed to overcome initial skepticism and cement itself as a marketing essential in record time. Platform-Specific Strategies TikTok isn't just another box to check in your social media marketing plan.

Social Media Marketing

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. As a content manager for businesses, these insights guide 80% of my content creation for the year. Source Scoring AI-generated content.

Analytics

Buffer Marketing

SEPTEMBER 23, 2024

  The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it.   This is where  social media management  tools like  Buffer  really shine. Let’s get into our recommendations for all of them. 

Analytics

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. They also understand their audience.

Gen Z

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience.

Transform

Buffer Marketing

FEBRUARY 12, 2025

For example, maybe you’re using LinkedIn to source talent and TikTok for lead generation. This doesn’t mean you switch your social strategy every quarter, but you take a more holistic approach to move your social media marketing plans in tandem with your business growth.

Social Media Marketing

Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketing plan, it creates a disconnect.

User-Generated

Whos Mailing What

JUNE 13, 2025

Understanding the role of AI in direct mail Direct mail marketing isn’t limited to sending the same flyer to thousands of random addresses anymore. With artificial intelligence in place, businesses have the freedom to plan, create, and manage print campaigns that feel personal and, most importantly, relevant.

Direct Mail

Hubspot Marketing

OCTOBER 25, 2024

Local packs are the top or featured results Google displays when users make a location-based query. When I was a local SEO specialist, I spent much of my time finding new business listing opportunities to build citations and generate backlinks for our local websites. Visits Merchant Circle is a general online listing site.

Real Estate

Backlinko

MAY 12, 2025

Here are the platforms you can manage with Buffer: Facebook Instagram Threads TikTok LinkedIn YouTube X/Twitter Pinterest Google Business Profile Bluesky Mastodon Heres what I love about Buffer: Manage Your Content Workflow with a Built-in Kanban Board Buffer gives you a simple, visual way to manage your entire content workflow.

Management

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds. Ask your customers to share their experience.

Marketing

SocialPilot

MARCH 26, 2025

Source Social Media Share of Voice Calculating the social media share of voice lets you assess how many users mention your brand and products on social media compared to your rivals. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. Hey, digital marketers, this one's for you.

CMO

Hubspot Marketing

JULY 7, 2025

I tested this out on a recent flight and managed to create an entire 2025 marketing campaign in about an hour. Graphics generation and iteration. The new ChatGPT equation for AI-savvy marketers is this: deep research + your brand standards + o3-generated prompt + in-app editing = full graphics pipeline.

User-Generated

Spiralytics

MAY 2, 2025

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. revealed that at least 20-50% of their overall content marketing strategy contained visual content. for every dollar spent. during the forecast period.

Transform

Hubspot Marketing

MARCH 4, 2025

Content planning software is a tool that helps you organize, schedule, track progress and post-dues, and manage your content creation process with teammates in one place. A content marketing manager easily spots gaps in content planning one month's time ahead and gets their team to address the issues collaboratively.

Price

Hootsuite

APRIL 29, 2025

The question is, how will you manage it? Kim Snow is the Head of Demand Generation at TeamOhana. And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Teams that want to seamlessly fold an employee advocacy strategy into their larger social marketing plan.

Price

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. According to LinkedIn’s own data (2024) , thought leadership content on LinkedIn generates 2x more engagement than company-centric posts.

Thought Leadership

SocialPilot

APRIL 23, 2025

Generate leads? For example, heres how Headspace uses Pinterest boards and has a curated feed to drive traffic: Ultimately, Pinterest is a platform where users come with the intent to discover and save ideas. It helps you plan content and stick to a schedule. Break down your goals into quarterly objectives and monthly targets.

Social Media Marketing

Hubspot Marketing

SEPTEMBER 10, 2024

For Brdnik’s team, they first “present a detailed plan showing how much money will be invested in individual parts of [the] marketing plan (social media, SEO, influencers, etc).” Review and Revision Present your budget proposal to the company’s senior management for review and sign-off. The journey is slow and uncertain.

Marketing

SocialPilot

MARCH 10, 2025

Memes have evolved from simple internet jokes to valuable marketing tools , shaping cultural conversations and driving engagement. Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. Why Is Audience Perception Essential in Meme Marketing? Why Does It Matter?

Gen Z

Buffer Marketing

JULY 29, 2025

Whatever your strategy is, you can mix-and-match tools from this list to bring your social media marketing plan to life. Buffer Best social media marketing tool for creators and small business owners Free plan/trial available : Yes. All paid plans also have a 14-day free trial. Let’s get into it.

Social Media Marketing

Spiralytics

AUGUST 10, 2025

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. revealed that at least 20-50% of their overall content marketing strategy contained visual content. for every dollar spent. during the forecast period.

Transform

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan