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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Companies spend 19.9%

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

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Marketo experts share tips for successful MAP implementations

Martech

Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology.

CRM 107
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Salesforce experts share tips for ensuring a smooth implementation

Martech

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. The incumbent IT team had signed a two-year contract for Marketing Cloud.

Transform 110
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What automation looks like in marketing operations today

Martech

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting. Growth through marketing automation and integration.

Transform 125
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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Attributing sales to marketing is a challenge. Competition.

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Managing Your Modern Marketing Efforts with the Right Software

Duct Tape Marketing

Managing Your Modern Marketing Efforts with the Right Software written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Josh Slone. On today’s episode of the Duct Tape Marketing Podcast, I sit down with Josh Slone , product marketer for Gist. Podcast Transcript.