Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Without effective project management, this constant influx of work can quickly become overwhelming. So, the root cause is not that there are many 301 redirects.

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Hubspot Marketing

DECEMBER 12, 2023

Recruiters and hiring managers review countless resumes for every job role. In my experience, having interests on my resume has led to fun conversations with recruiters and hiring managers. For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin.

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Hubspot Marketing

MARCH 3, 2023

Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) What is the purpose of community management? Increase brand and product awareness among your target audience.

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Management User-Generated Analytics Branding 145

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. User-testing and New Product Feedback Do you have a new website or product coming out soon? Reddit is a great place to get quality (and free) feedback. That’s Reddit.

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Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management? Complaints happen.

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Hubspot Marketing

MAY 5, 2023

The product marketing landscape is continuously changing. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. 15 Essential Product Marketing Books 1. 15 Essential Product Marketing Books 1. Best for: Understanding the framework of where to begin your product marketing.

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Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

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Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. Top 10 places to find TikTok templates. You’ve come to the right place. Cost : Free!

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Hubspot Marketing

FEBRUARY 14, 2024

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. It was a lot.

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Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s an expense that’s well worth the cost, as 80 % of people have spent money on a product due to top-tier content marketing. Contently does, however, offer high-quality account management services.

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Hootsuite

APRIL 25, 2024

Need to create and schedule all of your social posts in one place? Reputation management. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. Execute confident product development initiatives backed by data-driven decisions.

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Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. The asset can also be categorized by a specific product line, or named with the product code. Image: Salt Flats.

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Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. You want to ensure you’re only storing and managing relevant and necessary assets and consistently evaluating whether or not you’re meeting the objectives you defined for your DAM.

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Hubspot Marketing

MARCH 1, 2023

What problems and obstacles do you face as a project manager? To state the obvious, project management can be tricky. So, if you’re in a project management position, starting with the basics is your best bet. The Project Management Lifecycle Regardless of size or scope, all projects follow a similar process.

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Management Key Performance Indicator CRM Communications 121

Sachs Marketing Group

DECEMBER 6, 2023

What is PPC campaign management? PPC campaign management involves overseeing and directing pay-per-click advertising campaigns. If your PPC ads aren’t driving your target audience toward your business, you may need to invest in PPC campaign management. What is PPC Campaign Management?

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Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

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Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. . What are the different types of marketing management?

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Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. A Google Business Profile (GBP) will almost always be the most important local listing for any business, given the site’s prominence and integration across Alphabet’s products like Search and Maps. SUBSCRIBE See terms.

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Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place.

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Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

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Martech

NOVEMBER 10, 2022

One important area where AI and ML can be put to good use is in market data management. In this way, businesses can better understand all the data streaming in that relates to what’s being done in markets, including who is buying products and other important buying trends. “AI It gets piped in in streams , Kushner said.

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Hubspot Marketing

JANUARY 6, 2023

When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Are you managing your time well? Discover low-effort ways to boost your productivity – whether you’re working from home or heading to the office. How to Increase Productivity at Work. Be accountable.

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Martech

AUGUST 3, 2023

That puts the US in seventh place in that category. India is in first place with 75% of its citizens finding AI trustworthy. And now, here are the latest products, platforms and additions: Twilio is using OpenAI’s GPT-4 to augment its customer data platform. New websites can be prototyped by answering a few simple questions.

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Product User-Generated Analytics Communications 90

Buffer Marketing

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

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Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

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Hubspot Marketing

SEPTEMBER 29, 2023

Some of the tools below can help you consolidate different email addresses -- Mail and iCal on Mac devices, for example, allow you to streamline multiple accounts in one place. Applying filters can help you manage new emails as they come in. For a more detailed checklist, check out our tips for managing your email inbox.

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Adobe Experience Cloud Blog

MAY 7, 2021

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. The way we are currently working may be in place for some time so we have to embrace it and get on with it as best we can. Maintaining engagement and motivation. Embracing the changes.

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Martech

JUNE 1, 2023

Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page.

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Sprout Social

MARCH 23, 2023

My Sprout Social Beginning I started my career at Sprout in November 2016, focusing on Product Education. Our small but mighty team produced, facilitated and expanded the two-week product training every employee at Sprout experiences as a part of the onboarding process. So I went for it. But that’s exactly how we had to execute.

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Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

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Product Price Copywriting B2C 141

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

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Buffer Marketing

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

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Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

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Litmus

APRIL 29, 2022

But email subscribers are probably engaging in your app, social media, on your website or in a physical store or place of business, too. For us, company size means a great deal because it determines what kind of Litmus products are most likely to be a benefit. Beyond that, a person’s title may further change the experience we deliver.

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Place B2C Email Marketing Retail 86

Adobe Experience Cloud Blog

APRIL 27, 2020

For many, this is the norm, for others they’ve worked from home on occasion so have a routine in place, but for some this is a brand-new experience. It might sound boring and the last thing you need to hear in a time of crisis, but routine can be absolutely key to managing working from home. Keep productive.

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Search Engine Land

JUNE 8, 2023

If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles. As an affiliate manager, you can show top and mid-funnel traffic to your boss or clients. Here’s what affiliate managers can do about it. may be the big winners here.

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Neil Patel

JANUARY 13, 2021

A place where you can make sure your whole team is on the same page, so your boss doesn’t scream at you. It’s called workflow management software, and it makes your work life at least ten times easier. The Top 5 Options For Workflow Management Software. How to Choose The Best Workflow Management Software For You.

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