Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Image: Gartner and Amplitude.

Analytics 107

Analytics Product CMO Marketing 107

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 60

Product Whitepaper Product Marketing Management 60

Hubspot Marketing

JUNE 26, 2023

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. I sat down with Mishra to discuss how AI will revolutionize every aspect of the product development process, and how startups and SMBs should prepare for it. Product-market fit predictions will be more accurate.

Product 94

Product Transform User-Generated Shipping 94

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. Product marketing offers a perfect example.

Management 144

Management PR User-Generated Advertising 144

Martech

MAY 9, 2024

As the companies scale, they tend to hire specialists: the marketing generalist decides to hire a graphic artist or a web designer, deciding rightly that their time is too valuable to create the graphics for an ad or to build a new web design. Content marketing and digital marketing will be eliminated next.

PR 104

PR Transform CMO Marketing 104

Hubspot Marketing

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? What is it?

Product 111

Product PR Communications Promotion 111

Hubspot Marketing

APRIL 8, 2020

Once you let those memories sink in, you probably won't second guess the statement: "People quit their managers, not their jobs.". Study after study has emphasized that companies need good managers to retain good employees. Nothing is more important for employee retention than good people management.

Management 141

Management Communications Product Promotion 141

Buffer Marketing

MAY 18, 2022

In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. We’ve experienced this ourselves at Buffer Six months ago we launched Start Page , a free landing page builder that brings together all of your best content in one place.

Product 82

Product User-Generated Shipping Promotion 82

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development.

Law 112

Law Communications Management Analytics 112

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Product 132

Product User-Generated eCommerce Analytics 132

Search Engine Land

SEPTEMBER 1, 2023

The development team is often a department grab from product or IT, and they end up with task overload. Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place.

SEO 129

SEO eCommerce Management CRM 129

Search Engine Land

MAY 2, 2024

Many paid search managers max out on search campaigns before tackling video. Often, we witness a degradation in net new traffic even when workhorse search campaigns are left in place. We’re working closely with our client to identify relevant market and search trends before drawing firm conclusions.

Advertising 104

Advertising Advertisers Marketing Mix Place 104

Martech

MARCH 1, 2024

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management.

Gen Z 121

Gen Z Pharmaceutical Customer Acquisition Marketing 121

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Overall market demand. You guys did me proud.” Competition.

User-Generated 116

User-Generated Finance Marketing Marketers 116

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. But, marketers can apply it to content and campaigns. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Yes, it sounds boring. The look and feel should be defined by your (brand) design teams.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Search Engine Land

OCTOBER 19, 2023

This means marketers can start using the automated bid strategies in all regions where Audience Ads are available. The tech giant has also announced updates to its text-to-image generative AI product DALL-E 3, as well as Chat Ads API. Why we care. DALL-E 3 added to Bing Chat. Lauren Tallody, Sr.

Advertising 107

Advertising Advertisers Place Product 107

Lynton Web

JANUARY 9, 2024

This makes it easier to tailor your content, messaging, product development, and services to different groups' specific needs, behaviors, and concerns. While ICP focuses on the types of companies that might buy your product or service, target audiences are broader groups who might be interested in the messages your brand promotes.

CRM 105

CRM Target Market Education Product 105

Martech

MAY 16, 2023

The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. This article takes a deeper dive into those roles and how they can help to navigate agile marketing. This is a way to work together and gain alignment.

Transform 97

Transform Copywriting CMO Marketing 97

Hubspot Marketing

APRIL 2, 2024

In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. This, in turn, may have been impacting productivity and job retention levels. Ultimately, leaders worried that 2021's summer trends would impact their bottom line.

Manufacturing 99

Manufacturing Communications Health Analytics 99

Martech

MAY 25, 2022

The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces. Get the daily newsletter digital marketers rely on.

Transform 134

Transform Marketing Marketers Management 134

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Why use influencer marketing on Instagram? billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Does it serve the user intent?

SEO 116

SEO Customer Acquisition User-Generated Customer Journey 116

Martech

FEBRUARY 9, 2024

She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired. Then you worked as a marketing specialist developing mobile apps. Q: At Janus Henderson you grew from a relatively junior role to being global head of marketing technology.

Finance 86

Finance New Technology CMO Analytics 86

Martech

OCTOBER 1, 2021

“All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference.

Customer 133

Customer Customer Journey Place Communications 133

Hubspot Marketing

JUNE 5, 2023

HubSpotters Are Using AI to Figure Out Which Type(s) of Content to Make One of the most powerful use cases for AI is figuring out what content you want to create in the first place. HubSpot's Senior Marketing Technical Manager - AI, David Groechel , agrees that AI is a catch-all when it comes to content creation.

Marketing Plan 120

Marketing Plan SEO Management Product 120

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. I’m sure I’m not the only one.

Marketing Plan 92

Marketing Plan Outbound Marketing Marketing Marketers 92

Martech

NOVEMBER 2, 2021

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform 127

Transform Marketing Automation Platform Marketing Marketers 127

Martech

JANUARY 17, 2024

If the groundwork for a smooth transition isn’t in place ahead of time, last-minute changes could mean disaster for the implementation. Kirsten Schlau, director and Salesforce Marketing Cloud practice lead at martech consultancy Sercante, saw one such implementation go up in smoke when a client she advised acquired a new company.

Transform 103

Transform New Technology User-Generated Communications 103

Martech

NOVEMBER 3, 2023

Streamline information flow Reflecting on the past year’s initiatives, a marketing leader could easily find themselves submerged in a sea of data and activities generated by their department. This is where the MOps team can step in with their data management and analysis skills.

Transform 112

Transform Marketing Plan Communications Analytics 112

Hubspot Marketing

MAY 30, 2022

And instead of subjecting yourself to trial-and-error processes that would certainly waste time, you can use the following marketing templates to expedite your company’s success in marketing, sales, and project management. Marketing Excel Templates. Marketing Budget Template. Google Ads Campaign Tracker.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Martech

SEPTEMBER 22, 2021

Really everyone is unique,” said Leigh Price, Senior Product Marketing Manager for Salesforce, who helped Cinemark personalize. Getting to real-time interaction management. This is where a personalization engine comes in to manage interactions in real-time at scale and at a high level,” he added.

Price 124

Price Food Health Retail 124

Digital Marketer

SEPTEMBER 30, 2022

Did you know that 130 million users use Facebook and Instagram to discover sales and buy products during Black Friday weekend alone? . The key to a successful Black Friday is reaching the right audience with the right products. In years past, this meant a well-placed ad in the local newspaper or a spot on the radio.

Shoppers 73

Shoppers User-Generated Price Product 73

Martech

OCTOBER 13, 2023

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. London-based VIOOH currently trades programmatic DOOH in 19 markets around the world. Kira Rich, Google AR/XR product marketing, talks AR at the DPAA Summit.

CMO 122

CMO Advertising Advertisers Retail 122

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. However, this approach rarely succeeded. What problem or challenge do you solve for your audience?

CRM 104

CRM Education Communications Branding 104

Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Your social media team will create and execute social media marketing efforts. Account Manager. Head Account Manager. Digital Marketing Specialist. Social Media Team. Potential roles.

Inbound Marketing 116

Inbound Marketing SEO Transform Communications 116

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 124

Shoppers Shopper Market Millennials Retail 124