Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Almost all social platforms create courses designed to ace its algorithms and learn more about all its features. It’s designed for beginners.

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Hubspot Marketing

NOVEMBER 26, 2024

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. Top 6 Social Media Marketing Challenges in 2024 1.

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Buffer Marketing

FEBRUARY 18, 2025

These events tick one or more of these boxes: Relevant topics: You’ll walk away with strategies that actually work and insights on trends shaping social media, marketing, and business today. What to expect: Keynotes and panels covering TikTok strategies, SEO, and social media trends.

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Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Still not convinced?

Management 111

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Hubspot Marketing

JULY 15, 2024

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If your company wants to build or expand its social media community, you're probably wondering which approach is better—in-house or outsourced community management.

Management 111

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Buffer Marketing

OCTOBER 24, 2024

How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Everything else is already done.

Management 117

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Jeff Bullas

MARCH 1, 2023

Flick Flick will help you make finding and managing your hashtags easier and more effective. With this tool, you’ll be able to manage a variety of aspects of your social media and digital marketing, all from one place. These plans are available for $12.99, $19.99 and $39.99 per month, respectively.

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Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 70

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Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

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Hubspot Marketing

JULY 12, 2024

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. Community management challenges are real and can be hard to navigate if you're new to the field. Top 8 Community Management Challenges Here are several community management challenges and how the experts overcome them.

Management 106

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Buffer Marketing

AUGUST 14, 2024

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. Perhaps a better question would be: Which social media management tool is right for you?   So, which one is best?

Management 112

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SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

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Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers.

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Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re We’re preaching to the choir here, but social media isn’t just for interns anymore. What is social media management ?

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Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest.

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Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Table of Contents What is a social media budget? Know your audiences social media habits.

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Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 115

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SocialPilot

SEPTEMBER 5, 2024

All this proves that social media demands a lot more than mere participation. SocialPilot is the social media management partner for several travel agencies and businesses. Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way.

Promotion 108

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Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest.

Management 74

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Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Source: Pinterest Read 23 Pinterest Demographics for Social Media Marketers for more on determining your target audience.

Gen Z 119

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Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 95

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Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 118

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Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

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Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Analytics 101

Analytics Social Media Marketing Marketing Marketers 101

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 126

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Hootsuite

SEPTEMBER 18, 2024

Psst: Once you grab your benchmarks, head to our guide to using social media for citizen engagement to find out how to action these insights. #1 1 Social Media Tool for Government Engage citizens with the only tool that makes it easy to communicate, deliver services, and manage crises.

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Martech

JANUARY 16, 2025

Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. This provides users with tools to generate proxies, organize media assets and utilize powerful search features within the DDP ecosystem. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently.

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Sprout Social

JULY 23, 2024

Their anecdotes tell me a lot about the current and future state of marketing. Some are just getting started managing social from native platforms, while others have dabbled in social media management software, but face roadblocks that keep them from maximizing social. I talk to brands at every stage.

Management 124

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Martech

SEPTEMBER 12, 2024

Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Unified Platform Experience manages corporate and local social accounts from a single interface.

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Hootsuite

OCTOBER 7, 2024

They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. Implementing a social media analytics tool helped the social team monitor the overall strategy, and easily measure individual and combined success.

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Martech

APRIL 10, 2025

Asana Purpose: Content marketing workflows, organization and scheduling. Ask any content marketer about their favorite online tool, and they will likely say project management software. While many project management tools exist, like Monday and Trello, Asana is my favorite for its simplicity and user-friendliness.

Content Marketing 121

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Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Social media analytics tools are usually used to complement social media management tools.

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Marketing Insider Group

JULY 23, 2024

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. Managing Negative Feedback Twitter’s public nature means that negative feedback and criticism are often visible to everyone.

Branding 128

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Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

FEBRUARY 17, 2025

It’s a visual representation of the key metrics that prove the impact of your social media efforts. Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives.

Transform 114

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Martech

JANUARY 15, 2025

AI should be dispersed to manage workflow and automated tasks, leaving social and care teams to focus on creative content and meaningful customer engagement, said Morris. Morris added: Social media marketing in 2025 should center around creating immersive, personalized and seamless experiences.

Gen Z 119

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Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose.

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