Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Analytics 102

Analytics User-Generated Social Media Marketing Promotion 102

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61

Search Engine Journal

JULY 23, 2021

This all-star lineup of social media marketing apps makes it easy to manage everything from collaboration and content creation to analytics. The post 25 Essential Social Media Marketing Apps for Your Smartphone appeared first on Search Engine Journal.

Social Media Marketing 135

Social Media Marketing Analytics Marketing Marketers 135

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency.

Social Media Marketing 98

Social Media Marketing Non-Profit Price Marketing 98

Hootsuite

APRIL 25, 2024

Reputation management. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy. Trend-tracking. Author tracking.

Management 75

Management Price Analytics User-Generated 75

Buffer Marketing

JULY 10, 2023

When it comes to social media management tools, choosing the right one for your accounts can be a challenge. Most social media marketers looking to run an active social media account will want to schedule more than 100 posts. The limited Tailwind plan might make marketers look elsewhere.

Social Media Marketing 77

Social Media Marketing User-Generated Price Marketing 77

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Neil Patel

JUNE 11, 2021

You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. Why Is It Important to Set Paid Social Marketing Objectives?

Social Media Marketing 130

Social Media Marketing Customer Acquisition Marketing Marketers 130

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Marketing 145

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. 1 Social Media Tool Create. Free 30-Day Trial What is LinkedIn hashtag analytics? LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile.

Analytics 123

Analytics Social Media Marketing Promotion Place 123

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. What are hashtag analytics? 1 Analytics Tool for Growth Beautiful reports. You’ve come to the right place to find out.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 140

Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. Attribution modeling in social media doesn’t give credit to just the social channel as a whole.

Social Media Marketing 97

Social Media Marketing Whitepaper Marketing Marketers 97

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 92

Social Media Marketing PR User-Generated Marketing 92

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media Marketing 125

Social Media Marketing Key Performance Indicator Marketing Marketers 125

Buffer Marketing

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Enthusiasm, personality, accountability.

Management 88

Management PR Social Media Marketing Analytics 88

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

Sprout Social

JUNE 25, 2019

With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? Agencies can elevate your team’s own social skills.

Social Media Marketing 95

Social Media Marketing Marketing Marketers Price 95

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). Ooh, sneaky.

Management 102

Management Social Media Marketing Communications Analytics 102

Buffer Marketing

AUGUST 14, 2023

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. We attribute much of this understanding to TikTok analytics. What is TikTok analytics?

Analytics 88

Analytics Management Social Media Marketing Customer 88

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM.

Management 120

Management Gen Z CRM Shipping 120

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

Management 136

Management Copywriting Real Estate Logistics 136

Hubspot Marketing

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports.

Analytics 133

Analytics Price Customer loyalty CRM 133

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. Later, when building out the DAM, managers will be able to refer to these sticky notes to determine how assets should be defined.

Management 84

Management Finance User-Generated Advertising 84

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

Management 103

Management Product Key Performance Indicator Health 103

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Management 90

Management Real Estate Branding Food 90

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.

Analytics 145

Analytics Promotion SEO Social Media Marketing 145

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

Management 102

Management Copywriting User-Generated Communications 102

Rock Content

NOVEMBER 5, 2023

However, putting together a marketing budget from scratch (or making major changes to an existing one) can be tough when you’re not sure where to start. Here we’ll go over everything you need to know about how to manage a marketing budget and set your company up for ongoing success. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Analytics 145

Analytics Promotion Energy eCommerce 145

Martech

APRIL 11, 2024

Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others. For example, CRM was bundled under Social & Relationships.

CRM 109

CRM Marketing Automation Platform Retail Customer Journey 109