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AI Market Research: Tools, Techniques, and Trends

Rock Content

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

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Unpacking Key Content Marketing Trends for 2024

Rock Content

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond.

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The HubSpot Blog’s 2022 Instagram Marketing Trends Report

Hubspot Marketing

The best strategies to grow your following on Instagram are posting interactive and engaging stories, engaging with other users, and partnering with influencers. 84% say Instagram marketing was effective for their company last year. Strategies Marketers Aren't Using in 2022. 35% use the app for customer service and see high ROI.

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The latest in AI-powered marketing technology releases

Martech

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

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The latest jobs in martech

Martech

Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. Growth Product Manager @ Quorum (U.S. Director of Product Management – Martech/ABM @ Databook (U.S.

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The role of artificial intelligence in business in 2024

Sprout Social

And semantic search helps provide a contextual understanding of a query input by a user. This helps you understand customer sentiment in real time, monitor brand health and respond swiftly to market trends, ultimately fostering stronger customer relationships and brand loyalty.

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Mastering B2B Data Analysis: A Definitive Guide for 2024

Rock Content

That data is then analyzed to provide valuable insights into customer behavior, emerging market trends, and current buying behaviors. Demand generation data plays into strategies designed to win trust and create demand. Marketing analysis tracking improves your overall return on investment (ROI).