Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 97

Market Research Gen Z Price B2C 97

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketing Marketers 54

Rock Content

MAY 1, 2024

Whether you’re brand new to marketing or have been in the game for a long time, a solid understanding of the basics is crucial to your ongoing success. Of course, creativity and innovation are vital qualities in any successful digital marketing campaign. That’s where the seven functions of marketing come in.

Finance 52

Finance Price Marketing Marketers 52

Doug Garnett

DECEMBER 31, 2019

A recent Twitter thread pondered why so few companies dedicate much effort to determining the best price for their products. After all, “Price” is one of the 4Ps — apparently equal in importance to product, place and promotion. Truth is that price IS an equal partner among the 4Ps.

Price 52

Price Communications Retail Advertising 52

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 100

Price User-Generated Copywriting Marketing 100

The CMO Survey

SEPTEMBER 13, 2022

However, we can address the question of how the pandemic has changed marketing. The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. This 29th edition examines how marketers are approaching strategies, spending, and organization in a post-Covid environment. companies, 95.6%

CMO 130

CMO Analytics Marketing Marketers 130

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketing 83

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Scoop.it!

SEPTEMBER 14, 2023

Market intelligence might just be the secret. So, in this comprehensive guide, you’ll find four practical ways to use market intelligence for business growth. Identify Market Opportunities As a small business owner, you always look for untapped opportunities to grow your business. How do they do it?

Marketing 86

Marketing Marketers Health User-Generated 86

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 74

PR Customer loyalty User-Generated Marketing 74

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Search Engine Land

JANUARY 24, 2024

This rating reflects a product’s potential or current market success. Using product scoring, you can systematically choose which products to emphasize in your marketing and sales efforts, focusing on those with the strongest potential for advertising success. Preorder ratio. Business email address Subscribe Processing.

Product 97

Product Transform Price Market Trends 97

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. While first-party data, retail media networks, and even zero-party data still have their place, the market necessitates a number of tools to work together to support a post-cookie solution. In comes alternative data! Another soon-to-be-essential in the toolbox.

Advertising 113

Advertising Advertisers Finance Retail 113

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 101

CRM Whitepaper Marketing Marketers 101

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Hubspot Marketing

APRIL 21, 2022

The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Image Source. Content Mapping Template.

Price 145

Price CRM Marketing Marketers 145

Hubspot Marketing

AUGUST 21, 2023

In this detailed guide, you'll learn how to conduct a competitive analysis that will give your business a competitive advantage in the market. This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. What is competitive market research?

Shipping 98

Shipping Whitepaper Price eBook 98

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Neil Patel

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Retail 114

Retail Marketing Marketers Communications 114

Hubspot Marketing

FEBRUARY 22, 2023

In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research.

Customer loyalty 92

Customer loyalty Market Research Price Marketing Strategy 92

Ariyh

DECEMBER 19, 2022

🎓 Join 15,348 evidence-based marketers that grow using science 📈 Subscribe now Brought to you at no cost thanks to… Reactive Live shopping is transforming ecommerce. The same applies to products placed near those objects. 📖 Research Maille, V., Journal of Marketing Research (October 2019).

B2C 52

B2C Transform eCommerce Retail 52

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Exposure Ninja

AUGUST 11, 2023

Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or service to the masses. Marketing is made up of hundreds of different actions, all working towards the same goal.

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. You’ll need a tool that makes it easy to manage multiple social media accounts in one place so you don’t have to constantly switch between accounts.

Price 71

Price Social Media Marketing CRM eCommerce 71

Exposure Ninja

AUGUST 21, 2023

Marketing certifications are essential proof that you have marketing knowledge. You don’t need certifications to get a job in marketing, but they can help. Of course, with many certification exams taking place online, employers know that results can be faked, so don’t expect certification to carry you through a job interview.

Digital Marketing 52

Digital Marketing CRM Marketing Marketers 52

Hubspot Marketing

AUGUST 21, 2023

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market. Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.

Price 98

Price Finance Marketing Strategy Product 98

Search Engine Land

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. While first-party data, retail media networks, and even zero-party data still have their place, the market necessitates a number of tools to work together to support a post-cookie solution. In comes alternative data! Another soon-to-be-essential in the toolbox.

Advertising 79

Advertising Advertisers Finance Retail 79

Hubspot Marketing

APRIL 20, 2023

We need one last bonus keyword that helps us tie open source AI to marketing: Industry 4.0. It’s this new landscape, this new era in production via interconnected technologies, where open source AI for marketing comes into play. How can marketers use AI? or, “There’s an item on your wish list that just dropped in price!”

Price 120

Price Transform Law Advertising 120

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. But what is marketing attribution?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Rock Content

JANUARY 8, 2024

Are you struggling to elevate your brand awareness and drive revenue through effective marketing? Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? You’re not alone.

Marketing Plan 77

Marketing Plan Shipping Marketing Mix Marketing 77

Hubspot Marketing

APRIL 13, 2022

To truly leverage that investment in traffic, marketers must use conversion rate optimization , or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize their conversion rates. Price: Free. Price: Free plan or $29/month to $49/month.

Analytics 143

Analytics Price Real Estate Fashion 143

Neil Patel

MAY 3, 2021

Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy. If you regularly upload content onto social media as part of your marketing strategy, you’ll love the autoplay feature. How to Use Facebook Stories for Marketing. What Are Facebook Stories?

User-Generated 132

User-Generated Marketing Marketers Price 132

Hubspot Marketing

DECEMBER 9, 2020

So how can you possibly create a marketing strategy that stands out? Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy. 5 Examples of a Niche Marketing Strategy. Developing a Niche Marketing Strategy.

Marketing Strategy 144

Marketing Strategy Marketing Marketers Price 144

DIY Marketers

JANUARY 5, 2023

Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? I’ve been thinking about why business owners avoid measuring marketing. And, marketing metrics are your business’s way of letting you know what it needs. What I found instead is how small business owners deal with marketing.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Marketing 84

Marketing Marketers B2C Price 84