Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Whether you run a small business or a global brand like Tesla, the four Ps of marketing apply.

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Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. Top 10 places to find TikTok templates. You’ve come to the right place.

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Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Download this post by entering your email below Do not worry, we do not spam. million writers to choose from.

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Litmus

APRIL 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data , too. Who’s on board with AMP for email? Do they have the right size? Are they in stock?

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GrowMatik

APRIL 20, 2022

This update represents a fundamental improvement to Growmatik as a marketing automation tool. If there are two principal features to every marketing automation, it’s automation and segmentation. What Was Our Goal With the New Pricing? By choosing one or multiple events you can set different actions to take place.

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Hubspot Marketing

AUGUST 29, 2022

As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes.

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Buffer Marketing

AUGUST 16, 2023

We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. and our commitment to keep up with market rates when it comes to how we pay our team. Another important detail to note is how Average Sales Price (ASP) and Expenses have changed over time.

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Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. As cliche as the phrase is, it’s helpful to have certain processes in place to ensure you can comment on trending topics before they fizzle out.

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Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

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GrowPowerful

JULY 5, 2023

To ensure a strong finish in 2023, you need to have certain key elements in place. A Clear-Cut Go-to-Market Attack Plan: Having a well-defined go-to-market (GTM) strategy is crucial for a successful second half. Your GTM strategy should align with your business objectives, target audience, and market trends.

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Martech

APRIL 25, 2024

This can change many things, including price, customer service, contract enforcement and more. The most important thing is to understand why you are using the solution in the first place. The combined company typically promises quick synergies,” said veteran marketing technologist Steve Petersen. Know what you need and why.

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Hubspot Marketing

FEBRUARY 27, 2024

I almost entered my card details when I spotted a beautiful purple mat with a similar price and great reviews. Is it just about prices or something else? Amazon Basics, started in 2009, is Amazon’s brand, offering a variety of everyday items at low prices. Customers can get almost anything they want in one place.

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Hubspot Marketing

JUNE 13, 2023

The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you're probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. Price: Pricing starts at $49 per month Image Source 9.

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Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. Price: HubSpot AI Content Writer is available as part of CMS Hub, which offers a free version, Starter at $23 per month, Professional at $360 per month, and Enterprise at $1,200 per month.

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Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

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Hubspot Marketing

OCTOBER 30, 2020

If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix. What is the value of your product?

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Neil Patel

APRIL 5, 2021

No matter what you’re selling, images are a critical component of your marketing strategy. To access Skillshare classes, you need to sign up for a membership with yearly or monthly prices. Constantly improving your skills can help you up your online marketing game and stand out from your competition. AGI Training.

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Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Unlike a pop-up ad, this type of marketing isn‘t disruptive. Check out this helpful guide.

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Neil Patel

NOVEMBER 9, 2020

Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. Unfortunately, from a marketing standpoint, this is a problem because the copy isn’t commanding enough attention. Eye Tracking Shows The Effect of Video on Search Results.

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Neil Patel

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? My goal is to make Ubersuggest really easy to use, especially if you are new to marketing.

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Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

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Hubspot Marketing

FEBRUARY 14, 2024

I’ve included my review of each tool, how I found it, the AI features, the price, and who I think it’s best for. Testing AI Project Management Tools I’ve tested AI project management and many other marketing tools for years. The Scenario The scenario is close to my actual life as a marketer. AI functionality.

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Martech

AUGUST 26, 2022

As a marketer, you can yield more influence by understanding how your customers’ behaviors are influenced by cognitive biases and psychological processes that lead to better — and sometimes worse — decisions. And marketers are making good use of it. The impact of the framing effect was starting to come into focus.

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Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

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OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

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Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. If you’re an email marketer, you’re essentially on an island with other contestants just like the contestants on “Survivor.”

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Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

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Martech

JULY 12, 2022

In searching online, I found a product I was interested in and compared prices with similar items on the market (neutral perception). Once I located the best product for me at the price I was willing to pay, I purchased the table through the website of a big box retailer (positive perception). CX data lives in many places.

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Martech

FEBRUARY 28, 2024

They must provide real value in the right place at the right time. Because 87% of shoppers use smartphones to research a product in-store (price comparisons, customer reviews, etc.), For example, you can identify the most common terms being searched related to your market. But what about interruption marketing?

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Hubspot Marketing

OCTOBER 20, 2023

Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That’s why I’ve taken it u-PUN myself to create this PUN-believable list of puns to use in your marketing campaigns this spooky season. We have all of your seasonal favorites in one place. We’ve got what you need for the fright price.

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Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

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Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Image Source As a marketer, this makes sense.

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Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

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Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. In the ever-evolving business and marketing landscape, understanding your customer journey map is more of a necessity than a luxury. SUBSCRIBE See terms.

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Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

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Businesses Grow

JANUARY 17, 2024

But I do love studying the marketing behind shopping trends, and there is something going on right now that is blowing my mind. The fascinating marketing case study here is the non-intutive way they did it. Low prices have always had a place in the value shopper’s heart, but there is something more going on here.

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Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

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